Explore the Application of Chinese Traditional Graphics in Modern Graphic Art and Design英.docx

1、Explore the Application of Chinese Traditional Graphics in Modern Graphic Art and Design英Explore the Application of Chinese Traditional Graphics in Modern Graphic Art and Design Abstract. The Chinese nation has a history of 5,000 years, and a long history of traditional culture. In the traditional c

2、ulture of the vast river of traditional graphics as an important manifestation of culture and the arts, which has been constantly enriched and developed. Especially in modern graphic art design, how to properly use traditional Chinese graphics, the perfect blend of classic and stylish, this is worth

3、 every plane designer continue to explore the problem. Key words: Traditional graphics, Graphic design, Proud rather Forgotten, Traditional graphics, Development 1 Introduction Reasonable application of traditional graphics in graphic design has a very important significance. It can enhance the cult

4、ural taste of modern graphic design works, and enhance the cultural connotation of modern graphic design, and more in line with the philosophy of contemporary multicultural conducive to the realization of socialist culture the great development and prosperity. Therefore, we should attach great impor

5、tance to the Chinese traditional graphics in modern graphic design. 2 Overview of Development of the Traditional Graphics Our traditional graphics have a long history, a long history, a large number of different styles, as early as in primitive society; its development reflects the original religiou

6、s understanding and budding self-awareness, abstract graphics to levy allegorical. Shang and Zhou dynasties graphics reflect the strange, strict look. In Han Dynasty, due to changes in the ideological development, traditional graphics began to appear quaint, Hung thick style characteristics. In the

7、Tang and Song dynasties, with a high degree of development of the political, religious, philosophical, economic, traditional moral of the graphics, symbolically reinforced auspicious concept has been strengthened during this period, such as PO phase flower Tang grass with auspicious meaning national

8、 character graphics. After the Tang Dynasty, due to socioeconomic development, the secularization of social life, the traditional graphics a wide range of diverse performance practices, stylized graphics development trends, decorative emphasis on graphics, emphasize the graphic sense of diversity, l

9、ucky, thus the quest for good luck, the species in the Qing Dynasty reached the extremity of the pattern will be interested, Ibices auspicious. Traditional graphics are widely used in sculpture, architecture, craft, design, printing and dyeing, embroidery, folk art and other aspects, the formation o

10、f ethnic characteristics Art Deco design system. 3 The Chinese Traditional Graphics with Modern Design Integration Problems 3.1 Traditional Graphics with Beautiful Contact Traditional Chinese aesthetics emphasized the harmony and unity of the United States, that everything is a harmonious and unifie

11、d whole, the emotions of the people given the form of matter, by - lyrical to shape freehand, Vividly. Because of this Heaven, the overall view of the world and the things I same aesthetic ideas, forms of artistic expression in China write real heavy vivid. It focuses on the overall shape of the mom

12、entum, rather than the unavoidably overall objective object described. Some aesthetic ideology of future generations also has a far-reaching impact, many artists aesthetic ideal, aesthetic taste is the word and at the core. 3.2 The Value of the Traditional National Culture Multiplicity Successful us

13、e of the China-US national folk factors, we first asked designers love this nation, to understand and become familiar with this nation, so that it can make us rich aesthetic ideas, diverse traditional graphics and technology, design, and the laws of the United States further understanding, from nutr

14、ition and new inspiration. The design is the emotional expression, and it requires the accumulation of experience and a burst of inspiration. The only truly love our nation and to appreciate our national aesthetic, it will bring us endless insights inspire more in the practice of design thinking spa

15、rk innovation and design research to a new level. 4 Strengthen the Application of Traditional Chinese Graphics in Modern Design Countermeasures 4.1 Traditional Graphics Profound are the Source of Our Innovations China has five thousand years of history, as the ancient civilizations of the Orient, fo

16、rmed their own unique traditional graphics. Outline style of the emblem of the Beijing 2008 Olympic Games, is taken from the traditional Chinese seal style, fully embodies the oriental features, has once again proven more ethnic things the more international. 4.2 Chinese Traditional Graphics with Mo

17、dern Design Must be Innovative Traditional graphics with modern design to have vitality, to re-rejuvenate must further increase their integration efforts, to consider the multi-faceted problem, the use of deep-seated. For example: Shenzhen Wanke fifth park in the overall design of the building and l

18、andscape, the use of the elements of the Huizhou architecture and Jin-garden architecture. But it is worth of mentioning that Wanke Fifth Park does not simply retro and copy, but a solution type inheritance, tradition and modern days of Chinese and Western well-crafted and combined in order to creat

19、e a tradition for Chinese people living residence environment, but also in line with the modern lifestyle. It is easy to evoke a strong nostalgia, to produce psychological resonance, a traditional Chinese architectural form approximation of the internal bore a striking resemblance good result. 5 Mod

20、ern Graphic Design Graphics Application Examples 5.1 The Original Geometry In the graphic design, we can see a lot of use of the graphics in the original geometric abstract patterns. Most of the original geometry evolved from Bird, frog pattern, with Fish. The designer formed through a process of de

21、construction and reconstruction of its styling elements of visual language in the modern sense, to convey the flavor of the times, modern design with a heavy cultural and national identity. Such as the Haitian Securities Company logo design, using the traditional waterlines patterns of Yin in the Ch

22、inese history, the Shang Dynasty bronzes design elements constitute the basic shape of the ancient coins, four waves corresponding to express the connotation of Haitong Securities rich resources through the seas. The flag waves graphical end-to-end cycle, consistent with the meaning of the name of H

23、aitong Securities and accurate image of the securities industry characteristics. (Figure 1) 5.2 Eastern Philosophy Symbol We usually say the graphics, mainly from Eastern philosophy concept refers to both abstract symbols of Tai Chi and Ba Gua. Tai Chi graphic black and white complementary two cyclo

24、tron motion graphics, image expression of the yin and yang rotation, S-line is the most universally recognized forms all lines beauty. Ba Gua graphic is the ancient Chinese philosophy of Confucianism discusses all things change Book of Changes with eight symbols, equal to its area, the same shape, b

25、ut also has the direction reversed black and white different characteristics, in graphic form is shaped and negative shaped duplication, interdependent and mutually contradictory connotations. Famous Hong Kong designer Alan Chan graphics design the logo for the Seibu Department Store, tai chi graphi

26、cs evolved into the Company English name SEIBU S Beas diagram representing the philosophical concept of yin and yang, is the summary of the Chinese people appreciate the experience of the universe, observation Everything negative yin and yang. (Figure 2) 5.3 Nationals Auspicious Graphics The nationa

27、l mascot graphics are blending pattern auspicious meaning. People see a pattern image, but my heart felt a language other than image. People are obsessed with national auspicious graphics modeling, but also because the meaning behind. Regardless of the ancients or modern, better things to feel the s

28、ame yearning. By specific implication and can cause cultural resonance auspicious graphics applied to graphic design, a combination of the traditional and the modern, full of historical significance graphics embedded in modern humanism and cultural connotations. China Unicom signs derived from Buddh

29、ist Eight auspicious one disc long shape, whichever Unicom Communications Business no intention to extend a long history, going, complementary to exhaustive long time, symbolizes everlasting. Four squares in the shape of the logo are easily accessible, meaning all the best; six circular routes of in

30、terlinked everywhere intended smoothly; the middle ten empty of festive and perfect meaning. Therefore, the entire logo is filled with air the ancient oriental circulated auspicious. (Figure 3) The side wind patterns in the square the pressure angle Xiangdie from graphics, in ancient times as auspic

31、ious thing widely used for a variety of design pieces. Kan Tai-Keung - Freeman Lau Design Co., Ltd. logo is to use on behalf of concentric double together, communicate with each other side wins, as the basic design elements, been shaped extraction derivative recycling composed of graphics. The party

32、 is the earth; a symbol of design is broad. (Figure 4) 5.4 The Traditional Chinese Character Graphics In Chinese history and culture, the image of Chinese characters, the characters become the most imaginative traditional graphics most general abstract graphics. In the evolution of 5,000 years, the Chinese character glyph changing shape and meaning to each other, and continue to develop with the peoples cultural beliefs, visual mental application and aesthetic needs, developed into a highly symbolic pictographic, image of the written characters. Chinese callig