06英语四级真题.docx

06英语四级真题.docx

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06英语四级真题

一.写作

PartⅠWriting（30minutes）

Directions:

Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelow.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese.

1.娱乐活动多种多样

2.娱乐活

益，也可能有危害性

3.作为大学生，我的看法。

MediaSelectionforAdvertisements

Afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:

television,newspapers,radio,magazines,out-of-home.Internet,anddirectmail.

Television

Televisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?

youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelevisionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.

Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance.

iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous（具有共同特点的）thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.

Newspaper?

Aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation（发行量）by40%andisnowavailableforhomedeliveryinionciues.Locally,newspapersarethelargestadvertisingmedium.

Newspapersarealessexpensiveadvertisingmediumthantelevisionandprovideawayforadvertiserstocommunicatealonger.moredetailedmessagetotheiraudiencethantheycanthrough48hours,meaningnewspapersarealsoaquickwayofgettingthemassageout.Newspapersareofenthemostimportantformofnewsforalocalcommunity,andtheydevelopahighdegreeofloyaltyfromlocalreader.

Radio

AdvertisingonradiocontinuestogrowRadioisoftenusedinconjunctionwithoutdoorbill-boards（广告牌）andiheInternettoreachevenmorecustomersthantelevision.Advertisersarelikelytouseradiobecauseitisalessexpensivemediumthantelevision,whichmeansadvertiserscanaffordtorepealtheiradsoften.Internetcompaniesarealsoturning10radioadvertising.Radioprovidesawayforadvertiserstocommunicatewithaudiencemembersatalltimesoftheday.Consumerslistentoradioontheirwaytoschoolorwork,atwork,onthewayhome,andintheeveninghours.

Twomajorchanges—satelliteandInternetradio—willforceradioadvertiserstoadapttheirmethods.Bothoftheseradioformsallowlistenerstotuneinstationsthataremoredistantthanthe

localstationstheycouldreceiveinthepast.Asaresult,radiowillincreasinglyattracttargetaudienceswholivemanymilesapart.

Internet

Asconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketAsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersIstocreateadsthataudiencemembersremember.

Internetadvertisingwillplayamoreprominentroleinorganizations'advertisinginthenearftuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.

Directmail

Afinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient'smessageDirectmailincludesnewsletters.postcardsandspecialpromotions.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses.directmailisthemosteffectivefromofadvertising.

1.Televisionisanattractiveadvertisingmediuminthat_____________.

A）ithaslargeaudiences

B）itappealstohousewives

C）ithelpsbuildupacompany'sreputation

D）itisaffordabletomostadvertiser

2.WiththeincreaseinthenumberofTVchannels_________.

A）thecostofTVadvertisinghasdecreased

B）thenuiflberofTVviewershasincreased

C）advertisers'interestinothermediahasdecreased

D）thenumberofTVadspeoplecanseehasincreased

3.Comparedwithtelevision,newspapersasanadvertisingmedium_________________.

A）earnalargerannualadrevenue

B）conveymoredetailedmessages

C）usemoreproductiontechniques

D）getmessagesoutmoreeffectively

4.Advertisingonradiocontinuestogrowbecause___________.

A）morelocalradiostationshavebeensetup

B）moderntechnologymakesitmoreentertaining

C）itprovideseasyaccesstoconsumers

D）ithasbeenrevolutionizedbyInternetradio.

5.Magazinesareseenbyadvertisersasanefficientwayto___________.

A）reachtargetaudiences

B）moderntechnologymakesitmoreentertainingC）appealtoeducatedpeople.

D）conveyallkindsofmessages

6.Oui-of-homeadvertisinghasbecomemoreeffectivebecause_______

A）billboardscanbereplacedwithintwohours

B）consumerstravel

everbefore

C）suchadshavebeenmademuchmoreattractive

D）thepaceofurbanlifeismuchfasternowadays

7.ThechallengetoInternetadvertisersistocreateadsthatare___________.

A）quicktoupdate

B）pleasanttolookat

C）easytoremember

D）convenienttoaccess

8.Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_____________

9.Directmailisan

ofadvertisingforbusinessestodevelop_________________________

10.Thispassagediscusseshowadvertisersselect________________foradvertisements.

听力部分

短对话

11.A）Givehisankleagoodrest.

B）Treathisinjuryimmediately.

C）Continue

.

D）Becarefulwhenclimbingsteps.

12.A）Onatrain.

B）Onaplane.

C）Inatheater.

D）Inarestaurant.

13.A）Atragicaccident.

B）Afadoccasion

C）Smith'sunusuallifestory.

D）Smith'ssleepingproblem.

14.A）Reviewthedetailsofallherlessons.

B）Comparenoteswithhisclassmates.

C）Talkwithherabouthislearningproblems.

D）Focusonthemainpointsofherlectures.

15.A）Themanblamedthewomanforbeingcareless.

B）Themanmisunderstoodthewoman'sapology.

C）Thewomanofferedtopayfortheman'scoffee.

D）Thewomanspiltcoffeeontheman'sjacket.

16.A）Extremelytedious.

B）Hardtounderstand.

C）Lackingagootplot.

D）Notworthseeingtwice.

17.A）Attendingeverylecture.

B）Doing

.

C）Readingveryextensively.

D）Usingtest-takingstrategies.

18.A）ThedigitalTVsystemwillofferdifferentprograms.

B）Heiseagertoseewhatthenewsystemislike.

C）Hethinksitunrealistictohave500channels.

D）ThenewTVsystemmaynotprovideanythingbetter.

长对话

Question19to22arebasedonthepassageyouhavejustheard.

19.a）anoticebytheelectricityboard.c）thedescriptionofathiefindisguise.

b）adspromotingelectricappliances.d）anewpolicyonpensioners'welfare.

20.a）speakingwithaproperaccent.c）makingfriendswiththem

b）wearinganofficialuniform.d）showingthemhisID.

21.a）tobeonthealertwhenbeingfollowed.

b）nottoleaveseniorcitizensaloneathome.

c）nottoletanyoneinwithoutanappointment.

d）towatchoutforthosefromtheelectricityboard.

22.a）shewasrobbedneartheparkinglot.

b）allhermoneyinthebankdisappeared.

c）thepensionshehadjustdrawnwasstolen.

d）shewasknockeddowninthepostoffice.

Question23to25arebasedonthepassageyouhavejustheard.

23.a）marketingconsultancy.c）luxuryhotelmanagement.

b）Professionalaccountancy.d）businessconferenceorganization

24.a）havingagoodknowledgeofitscustoms.

b）knowingsomekeypeopleintourism.

c）havingbeentothecountrybefore.

d）beingabletospeakjapanese.

25.a）itwillbringherpotentialintofullplay.

b）itwillinvolvelotsoftraintravel.

c）itwillenablehertoimproveherchinese.

d）itwillgivehermorechancestovisitjapan.

PassageOne

Question26to28arebasedonthepassageyouhavejustheard.

26.a）Thelackoftimec）Thefrustrationsatwork.

b）Thequalityoflife.d）Thepressureonworkingfamilies.

27.a）Theywerejustasbusyaspeopleoftoday.

b）Theysawtheimportanceofcollectiveefforts.

c）Theydidn'tcomplainasmuchasmodernman.

d）Theylivedahardlifebyhuntingandgathering.

28.a）Tolookforcreativeideasofawardingemployees.

b）Toexplorestrategiesfor

costs.

c）Toseeknewapproachestodealingwithcomplaints.

d）Tofindeffectivewaystogiveemployeesflexibility.

PassageTwo

Question29to31arebasedonthepassageyouhavejustheard.

29.a）familyviolence.c）herfather'sdisloyalty.

b）hischildren'sefforts.d）hissecondwife'spositiveinfluence.

30.a）hisadvancedage.c）his