06英语四级真题.docx

1、06英语四级真题一. 写作 Part Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活益，也可能有危害性3.作为大学生，我的看法。Media Selection for Ad

2、vertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio

3、, magazines, out-of-home. Internet, and direct mail. TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the

4、 power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can

5、 afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those intereste

6、d in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of

7、advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the

8、 medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers ar

9、e the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Ne

10、wspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.Radio Advertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than telev

11、ision. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all t

12、imes of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more

13、distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart. InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news an

14、d information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations advertising in the near ft

15、uture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to con

16、sumers to communicate a clients message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising mediu

17、m in that_.A) it has large audiences B) it appeals to housewives C) it helps build up a companys reputation D) it is affordable to most advertiser 2. With the increase in the number of TV channels_. A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased C) advertiser

18、s interest in other media has decreased D) the number of TV ads people can see has increased3.Compared with television, newspapers as an advertising medium_. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively 4.A

19、dvertising on radio continues to grow because _. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio. 5.Magazines are seen by advertisers as an efficient way to_.A) reach

20、 target audiences B) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_ A) billboards can be replaced within two hours B) consumers travel ever before C) such ads have been made much mo

21、re attractive D) the pace of urban life is much faster nowadays 7. The challenge to Internet advertisers is to create ads that are_.A) quick to update B) pleasant to look at C) easy to remember D) convenient to access 8. Internet advertisers will have to adjust their methods to reach audiences that

22、tend to be_ 9.Direct mail is an of advertising for businesses to develop_10.This passage discusses how advertisers select_for advertisements.听力部分短对话11. A) Give his ankle a good rest. B) Treat his injury immediately.C) Continue . D) Be careful when climbing steps.12. A) On a train.B) On a plane. C) I

23、n a theater. D) In a restaurant. 13. A) A tragic accident.B) A fad occasion C) Smiths unusual life story. D) Smiths sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lect

24、ures. 15. A) The man blamed the woman for being careless. B)The man misunderstood the womans apology. C) The woman offered to pay for the mans coffee. D)The woman spilt coffee on the mans jacket. 16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice.17. A

25、) Attending every lecture. B) Doing . C) Reading very extensively. D) Using test-taking strategies.18. A)The digital TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anythin

26、g better. 长对话Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board. c)the description of a thief in disguise.b)ads promoting electric appliances. d)a new policy on pensionerswelfare.20.a)speaking with a proper accent. c)making friends with themb)wearin

27、g an official uniform. d)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank

28、 disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy. c)luxury hotel management.b)Professional accountancy. d)business conference organization24.a)having a good kno

29、wledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit ja

30、pan.Passage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time c) The frustrations at work.b) The quality of life. d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didnt com

31、plain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. c)her fathers disloyalty.b)his childrens efforts. d)his second wifes positive influence.30.a)his advanced age. c) his