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7A文高职国际英语Book1Unit3
Lesson1
Unit3.Shopping
1.Thisunitisabout…
Topics:
ØKindsofretailoutlets
ØHowsupermarketsmakeshoppersbuy
ØThefirstsupermarket
ØChineseclothingsizeconverter
ØTraditionalshoppingvs.onlineshopping
ØeBay
Skills:
Talkingaboutshoppingandshoppinghabits
ØSpeaking:
Role-play:
Shoppingscenes
GivingapersonalopinionaboutInternetuse
ØWriting:
Comparingmail-ordershoppingandInternetshopping
Aguidedsummary
Project:
Ashoppingguideforyourneighborhood
Grammar:
ØAdjectives:
Comparisonofadjectives
ShoppingHabits
ØHowoftendoyourfamilyshop?
ØWheredoyouusuallygoshopping?
UsefulExpressions
Øweekly;daily
Øoccasionallyduringtheweek
Ødepartmentstores;onlineretailers
2.Focus
Workwithapartner.
2.1Labelthephotoswithanexpressionfromthebox.
1.supermarket2.market3.cornershop
4.streetvendor5.specialiststore6.onlineretailer(chemist’s)
7.departmentstore8.chainstore9.shoppingmall
Øchainstorecornershopdepartmentstore
Ømarketonlineretailershoppingmall
Øspecialiststore(chemist’s)streetvendorsupermarket
2.2Wheredoyoudoyourshopping?
oftensometimesnever
departmentstore[][][]
onlineretailer[][][]
market[][][]
shoppingmall[][][]
specialiststore[][][]
streetvendor[][][]
supermarket[][][]
2.3Talkaboutyourshoppinghabits.
UsefulExpressions
ØIoften/sometimes/neverdomyshopping/shopata/andepartmentstore/…
ØMypartner/He/She/(sb.’name)doeshis/hershopping/…ata/an…
3.TextStudy(PassageA)
3.1BackgroundInformation
onlineshopping
✧onlineretailing,theactofpurchasingproductsorservicesovertheInternet
Keywords:
physicalstores
onlinestores
convenient
bargain
holidayseason
waitinlonglines
consumerism
✧abeliefthatencouragesthepurchaseofgoodsandservicesinever-greateramounts
✧Keywords:
✧consumerist
✧movement
✧asetofpolicies
✧regulate
✧standard
✧manufacturers
✧intheinterestsof
impulsepurchase
✧impulsebuying,anunplanneddecisiontobuyaproductorservice,madejustbeforeapurchase
✧Keywords:
✧impulsepurchaser
✧impulsebuyer
✧financialdifficulty
✧familydisapproval
✧feelingofguilt
✧disappointment
3.2WordsandExpressions
expertn.专家
trolleyn.手推车
purchasen.购置物
shoppinglist购物单
peppern.辣椒
sortedadj.properlyarrangedorplanned分选的
pre-packedadj.alreadypacked预先包装的
specialofferbargain特价商品
packetn.小包,小袋
bakeryn.面包烘房
rolln.小圆面包
displayn.展列
cannedadj.罐装的
bottledadj.瓶装的
frozenadj.冷冻的
goodsn.货品
delicatessenn.熟食店
freshnessn.新鲜食品
electricaladj.电气的
productn.商品
essentialn.必需品
buttern.黄油
impulseitem一时冲动购买的商品
profitn.利润
brandname品牌
processedfood加工食品
pre-cookedmeal半成品食品
profitableadj.money-making盈利的
ateyelevel齐眼的高度
checkoutn.收银台
leafletn.传单
loann.贷款
insurancen.保险
mobilephone移动电话
creditcard信用卡
3.3Text
译文
被动消费
步入大型超市时,千万不能大意!
那帮精明狡诈的人已经看到了你的到来。
而他们正是那些让你变成购物狂的行家里手。
周六下午3点。
你想到超市买些你需要的物品。
东西不多——就是咖啡、牛奶和鸡蛋。
你推了一辆手推车,这是第一个错误。
现在你根本感受不到购物篮内商品的重量,自然你可能会越买越多。
手推车又大又深,其结果可以想见。
.“进入超市,首先会经过的是美丽的鲜花和植物。
再往前走,水果与蔬菜新鲜与自然的颜色映入眼帘。
购物单上虽然没有蔬菜,但是这些红椒、青椒和黄椒看上去如此诱人。
它们已被分类、清洗而且包装好了——多么便利。
而且还在特价优惠!
或许你会拿一盒。
不管怎么说,蔬菜对人有好处,对不对?
接着你走到了面包房。
哦,新鲜的面包卷香气扑鼻!
比昨天家里的面包好多了。
或许你会就买一点儿……可是如此也就停不下来了。
来自销售专家的记录
1.店内通常会摆放新鲜的水果、蔬菜与鲜花。
这会让准备购买超市内普通的罐装、瓶装和冷冻商品的顾客产生一种清新、健康的感觉。
2.入口处的特价优惠商品会让顾客开始购物。
拿下第一件商品后,人们通常就会欲罢不能了。
3.店内的装饰通常为绿色。
这会令人感受清新自然。
面包、鱼类和熟食柜台也要保持清新——勾起人们对从前购物的愉悦回忆。
4.许多大型超市现在还会向老主顾兜售其他商品——比如,衣服和电子产品。
5.生活必需品放在超市的后面。
在拿到牛奶、鸡蛋或者奶油之前,顾客必须经过一大堆好看但并不真正需要的商品。
而这些非必需的“一时冲动购买的商品”同时也是给超市带来丰厚利润的物品。
6.名牌产品和熟食等加工食物的利润很高,通常会被摆在眼睛平视就看得到的地方,以此吸引人们的注意。
7.留意结账柜台旁的杂志和糖果——店家促使顾客接着冲动购物的最后一个机会。
留意超市提供其他服务的宣传单:
贷款、保险、廉价旅行,甚至还有手机。
8.用超市的信用卡支付多么便利。
先购物,后付款。
欢迎再来哦。
3.3.1Explanationofimportantwordsindetail.
1.purchase
n.somethingbought购买的物品
e.g.Thesalesladyputmypurchaseintoabeautifulbag.
女售货员把我的东西装进一个漂亮的袋子里。
v.购买
e.g.Hepurchasedaticketandwentuponthetopdeck.
他买了一张票,然后上到顶层甲板。
2.natural
adj.thewayitwasgrown自然的,天然的
e.g.Myhairsoongrewbacktoitsnaturalcolour.
我的头发很快又恢复了本色。
Thegiganticnaturalharbourisahavenforboats.
这个巨型天然港是船只的避风港。
3.afterall
usedtosayyoumustrememberthat毕竟;别忘了
e.g.Whyshouldn’tDaneatthecake?
Afterall,hebakedit.
为什么丹不该吃蛋糕?
别忘了,还是他做的呢。
Don’tblamehim.Afterall,he’sonlyachild.
别责怪他。
别忘了,他还是个孩子。
4.bakery
n.wherebreadandcakesaremade面包房;面包店
e.g.Asmellofbreaddriftedfromsomedistantbakery.
一阵面包的香味从远处的面包房飘来。
Thebakerbakeshisbreadinthebakery.
面包师在面包房内烤面包。
5.display
n.show展览,陈列
e.g.Anewkindofcarwasondisplayintheshop.
商店里正展出一种新汽车。
Thejeweler’sdisplayshowedthediamondstoadvantage.
珠宝商的展示使那些钻石更为醒目。
6.essential
n.somethingnecessary必需品;不可或缺之物
e.g.Theflatcontainedthebasicessentialsforbachelorlife.
那套公寓配有单身生活的基本必需品。
Thesefoodsareessentialsforthehealthygrowthanddevelopmentinchildren.
这些食物是孩子们健康成长和发育的必需品。
adj.绝对必要的;必不可少的;基本的
e.g.Itwasabsolutelyessentialtoseparatecropsfromthe
areasthatanimalsusedaspasture.
将庄稼和放牧区分开是绝对必要的。
Mostauthoritiesagreethatplayisanessentialpartofa
child’sdevelopment.
大多数权威人士都同意,玩耍在孩子成长过程中起
着非常重要的作用。
7.profitable
adj.money-making盈利的;有利润的;赚钱的
e.g.DrugmanufacturingisthemostprofitablebusinessinAmerica.
制药业是美国利润最丰厚的业务。
Thatbusinessbecameprofitablelastyear.
那项生意去年变得很赚钱。
8.profitability
n.赢利能力;收益性;利益率
e.g.Changesweremadeinoperatingmethodsinanefforttoincreaseprofitability.
为了提高利润,经营方式上发生了改变。
9.loan
n.moneysomebodylendsyou贷款,借款
e.g.Theloanisdueforrepaymentbytheendoftheyear.
这笔借款要在年底还清。
Iaskedthebanktohelpmewithaloan.
我请银行给我一笔贷款。
3.3.2Explanationofimportantsentences.
1.Bakery,fishanddelicatessencountersalsoofferfreshness—andbringbackpleasantmemoriesoftraditionalshopping.
Therearealsomanyfreshfooddisplayedatthebakery,fishanddelicatessencounters.Thesefreshandnaturalfoodremindspeopleofthefunandpleasureofshoppinginthepast.
2.bringbackamemory/memoriesof:
Somethingthatbringsbackamemorymakesyouthinkaboutit.
e.g.Yourarticlebroughtbacksadmemoriesforme.
你的文章勾起了我悲伤的回忆。
Thewords“part-timejob”alwaysbringbacktomethememoryofmyfirstinterviewforapart-timejob.
“兼职”这个字眼总会令我想起我的第一次面试。
3.4QuestionTime
Directions:
Completethesentenceswiththemissingprepositionsandparticles.
afteratatatbyinin
intonearofofoutwith
1.Watchoutwhenyougo_____asupermarket.
2.Supermarketdesignersareexperts____thebusiness____makingpeoplebuy.
3._____atrolley,shoppersdon’tfeeltheweight____theirpurchases____abasket
4.Theyputspecialoffers_____theentrancehelpshoppers
startshopping.
5._____shoppershavemadeonepurchase,othersfollowmoreeasily.
6.Theyputattractivegoods____eyelevelsothattheyareeasytoget____.
7.Therearesweets____thecheckouts.
8.Theymakeiteasytopay____creditcard.
Key:
1,into2,in,of3,with,of,in4,near,5,after
6,at,at7,at8,by
Assignments:
P.35Ex.1
Lesson2
Unit3.Shopping
1.HaveaReviewforExercisesinLesson1
Directions:
Completethefollowinganswerstothequestions
withexpressionsfromthebox.
addpointstoloyaltycardscredit,chargeordebitcardstopaycustomerscanusetopayforpassmany‘semi-demand’and‘impulse’itemsspecialofferstheweightoftheirpurchasestoencourageshopperstocomeintothestoretrolleysinsteadofbaskets
1.Howdosupermarketsoftenmakeyoufeelgoodtobethere?
Theyputbeautifulflowersandplantsintheentrance_______________________________________.
2.Givethreeexamplesofhowsupermarketspersuadeshopperstobuymoregoodsthantheyplanned.
Firstly,theyuse__________________sothatshoppersdon’tfeel_____________________,secondly,theyhave______________and,thirdly,shoppershaveto______________toreachtheessential‘demanditems’.
3.Whatdomanysupermarketsdotomakeiteasytopayforyourpurchases?
Shopperscanuse_____________________________fortheirgoods.
4.Howdosupermarketsencourageyoutocomebacksoonandmaybespendmore?
They____________________,which________________very
attractivespecialoffers.
Keys:
1,toencourageshopperstocomeintothestore
2,trolleysinsteadofbaskets;theweightoftheirpurchases
specialoffers;passmany‘semi-demand’and‘impulse’items
3,credit,chargeordebitcardstopay
4,addpointstoloyaltycards,customerscanusetopayfor
Directions:
Usethematerialintheboxtodiscusshowsupermarket
designersmakeiteasytobuy.Thinkparticularlyofthepositioningofgoods.
Ø(to)place/putattractivegoods…
…nearthecheckout/entrance
…ateye-level
Ø(to)makegoodseasytoreach/getat
Ø(to)highlightspecialoffers/lowprices
Ø(to)playrelaxing/softmusic
Ø(to)broadcastinformationabout
specialoffers
Suggestedanswer:
Designersputattractivegoodslikesweetsnearthecheckout.Theyalsoplacebigbrandnamesandprocessedfoodlikepre-cookedmealsateyeleveltoattractattentionandtomakegoodseasytoreach.Theyhighlightspecialoffers/lowpriceswitharedpentoattractattentiontothem.Theyplaysoftmusicinshopstomakeyoufeelrelaxed.Theybroadcastinformationaboutspecialoffersthroughloudspeakersintheshop.
2.ComingintoLesson2
2.1Listening1:
Askingfordirections.
Supermarkets
Directions:
Listentotheradioreportandthendecidewhetherthefollowingstatementsaretrue(T)orfalse(F).
TrueFalse
[][]1.MichaelJ.CullenhadanordinarygrocerystoreinNewYork.
[][]2.Michael’sideawastotellcustomerstofetchgoodsfromtheshelvesthemselves.
[][]3.Cullenhadtodothreethingstomakehisideawork.
[][]4.Michaelsortedgoodsintogroupslike‘fruitandvegetables’,forexample.
[][]5.Customersalsohadtopackthegoodsthemselves.
[][]6.Theshopassistantsjustpackedgoodsandfilledshelves.
[][]7.Cullenopenedtheworld’sfirstrealsupermarketinNewYorkon14September1930.
[][]8.Supermarketssoldafewhighqualityproductsatafairprice
keys:
TTFTFTFF
2.2Listening2:
Atriptotown
Directions:
1.Listenandlinkphotosa–ctothedialogues1–3.
a.camerashopb.farmer’smarketc.supermarket
Dialogue1._______c_____2._______b______3._____a_______
Directions:
2.Listenagainandnotedownthedetails.
1.WhoisJinjingtalkingto:
afarmer,ashopassistantoracheckoutassistant?
Dialogue1:
__________________;Dialogue2:
___________;
Dialogue3:
_______________
2.Whatisshedoing:
payingforgroceries,buyingeggs,buyingacamera?
Dialogue1:
__________________;Dialogue2:
____________;
Dialogue3:
_________________
3.Howmuchhasshetopay:
£58;£0.65;£5.75?
Dialogue1:
____________;Dialogue2:
________________;