7A文高职国际英语Book1Unit3.docx

1、7A文高职国际英语Book1Unit3Lesson1Unit3.Shopping1. ThisunitisaboutTopics:KindsofretailoutletsHowsupermarketsmakeshoppersbuyThefirstsupermarketChineseclothingsizeconverterTraditionalshoppingvs.onlineshoppingeBaySkills:TalkingaboutshoppingandshoppinghabitsSpeaking:Role-play:ShoppingscenesGivingapersonalopinio

2、naboutInternetuseWriting:Comparingmail-ordershoppingandInternetshoppingAguidedsummaryProject:AshoppingguideforyourneighborhoodGrammar:Adjectives:ComparisonofadjectivesShoppingHabitsHowoftendoyourfamilyshop?Wheredoyouusuallygoshopping?Useful Expressions weekly;dailyoccasionallyduringtheweekdepartment

3、stores;onlineretailers2. Focus Workwithapartner.2.1Labelthephotoswithanexpressionfromthebox. 1. supermarket 2. market 3. corner shop4.street vendor 5. specialist store 6. online retailer (chemists) 7. department store 8. chain store 9. shopping mallchainstore cornershop departmentstoremarket onliner

4、etailer shoppingmallspecialiststore(chemists)streetvendor supermarket2.2Wheredoyoudoyourshopping?oftensometimesneverdepartmentstore onlineretailer market shoppingmall specialiststore streetvendor supermarket 2.3Talkaboutyourshoppinghabits.Useful Expressions Ioften/sometimes/neverdomyshopping/shopata

5、/andepartmentstore/Mypartner/He/She/(sb.name)doeshis/hershopping/ata/an3.TextStudy(PassageA)3.1 BackgroundInformationonlineshoppingonlineretailing,theactofpurchasingproductsorservicesovertheInternetKey words:physicalstoresonlinestoresconvenientbargainholidayseasonwaitinlonglinesconsumerismabelieftha

6、tencouragesthepurchaseofgoodsandservicesinever-greateramountsKey words:consumeristmovementasetofpoliciesregulatestandardmanufacturersintheinterestsofimpulsepurchaseimpulsebuying,anunplanneddecisiontobuyaproductorservice,madejustbeforeapurchaseKey words:impulsepurchaserimpulsebuyerfinancialdifficulty

7、familydisapprovalfeelingofguiltdisappointment3.2WordsandExpressionsexpert n.专家trolley n.手推车purchase n.购置物shoppinglist 购物单pepper n. 辣椒sorted adj.properlyarrangedorplanned分选的pre-packed adj. alreadypacked预先包装的specialoffer bargain特价商品packet n.小包，小袋bakery n.面包烘房roll n.小圆面包display n.展列canned adj.罐装的bottle

8、d adj.瓶装的frozen adj.冷冻的goods n.货品delicatessen n.熟食店freshness n.新鲜食品electrical adj.电气的product n. 商品essential n. 必需品butter n. 黄油impulseitem 一时冲动购买的商品profit n. 利润brandname 品牌processedfood 加工食品pre-cookedmeal 半成品食品profitable adj.money-making盈利的ateyelevel 齐眼的高度checkout n. 收银台leaflet n. 传单loan n. 贷款insuran

9、ce n. 保险mobilephone 移动电话creditcard 信用卡3.3 Text译文被动消费步入大型超市时，千万不能大意！那帮精明狡诈的人已经看到了你的到来。而他们正是那些让你变成购物狂的行家里手。周六下午3点。你想到超市买些你需要的物品。东西不多就是咖啡、牛奶和鸡蛋。你推了一辆手推车，这是第一个错误。现在你根本感受不到购物篮内商品的重量，自然你可能会越买越多。手推车又大又深，其结果可以想见。.“进入超市，首先会经过的是美丽的鲜花和植物。再往前走，水果与蔬菜新鲜与自然的颜色映入眼帘。购物单上虽然没有蔬菜，但是这些红椒、青椒和黄椒看上去如此诱人。它们已被分类、清洗而且包装好了多么便利

10、。而且还在特价优惠！或许你会拿一盒。不管怎么说，蔬菜对人有好处，对不对？接着你走到了面包房。哦，新鲜的面包卷香气扑鼻！比昨天家里的面包好多了。或许你会就买一点儿可是如此也就停不下来了。来自销售专家的记录1.店内通常会摆放新鲜的水果、蔬菜与鲜花。这会让准备购买超市内普通的罐装、瓶装和冷冻商品的顾客产生一种清新、健康的感觉。2.入口处的特价优惠商品会让顾客开始购物。拿下第一件商品后，人们通常就会欲罢不能了。3.店内的装饰通常为绿色。这会令人感受清新自然。面包、鱼类和熟食柜台也要保持清新勾起人们对从前购物的愉悦回忆。4.许多大型超市现在还会向老主顾兜售其他商品比如，衣服和电子产品。5.生活必需品放在

11、超市的后面。在拿到牛奶、鸡蛋或者奶油之前，顾客必须经过一大堆好看但并不真正需要的商品。而这些非必需的“一时冲动购买的商品”同时也是给超市带来丰厚利润的物品。6.名牌产品和熟食等加工食物的利润很高，通常会被摆在眼睛平视就看得到的地方，以此吸引人们的注意。7.留意结账柜台旁的杂志和糖果店家促使顾客接着冲动购物的最后一个机会。留意超市提供其他服务的宣传单：贷款、保险、廉价旅行，甚至还有手机。8.用超市的信用卡支付多么便利。先购物，后付款。欢迎再来哦。3.3.1Explanationofimportantwordsindetail.1.purchasen.somethingbought购买的物品e.g

12、. Thesalesladyputmypurchaseintoabeautifulbag. 女售货员把我的东西装进一个漂亮的袋子里。v.购买e.g.Hepurchasedaticketandwentuponthetopdeck. 他买了一张票，然后上到顶层甲板。2.naturaladj.thewayitwasgrown自然的，天然的e.g.Myhairsoongrewbacktoitsnaturalcolour. 我的头发很快又恢复了本色。 Thegiganticnaturalharbourisahavenforboats. 这个巨型天然港是船只的避风港。3.afterallusedtosay

13、youmustrememberthat毕竟；别忘了e.g.WhyshouldntDaneatthecake?Afterall,hebakedit. 为什么丹不该吃蛋糕？别忘了，还是他做的呢。 Dontblamehim.Afterall,hesonlyachild. 别责怪他。别忘了，他还是个孩子。4.bakeryn.wherebreadandcakesaremade面包房；面包店e.g.Asmellofbreaddriftedfromsomedistantbakery. 一阵面包的香味从远处的面包房飘来。 Thebakerbakeshisbreadinthebakery. 面包师在面包房内烤面

14、包。5.displayn.show展览，陈列e.g.Anewkindofcarwasondisplayintheshop. 商店里正展出一种新汽车。 Thejewelersdisplayshowedthediamondstoadvantage. 珠宝商的展示使那些钻石更为醒目。6.essentialn.somethingnecessary必需品；不可或缺之物e.g.Theflatcontainedthebasicessentialsforbachelorlife. 那套公寓配有单身生活的基本必需品。 Thesefoodsareessentialsforthehealthygrowthandde

15、velopmentinchildren. 这些食物是孩子们健康成长和发育的必需品。adj.绝对必要的；必不可少的；基本的e.g.Itwasabsolutelyessentialtoseparatecropsfromthe areasthatanimalsusedaspasture. 将庄稼和放牧区分开是绝对必要的。 Mostauthoritiesagreethatplayisanessentialpartofa childsdevelopment. 大多数权威人士都同意，玩耍在孩子成长过程中起 着非常重要的作用。7.profitableadj.money-making盈利的；有利润的；赚钱的e

16、.g.Drugmanufacturingisthemostprofitablebusinessin America. 制药业是美国利润最丰厚的业务。 Thatbusinessbecameprofitablelastyear. 那项生意去年变得很赚钱。8.profitabilityn.赢利能力；收益性；利益率e.g.Changesweremadeinoperatingmethodsinanefforttoincreaseprofitability.为了提高利润，经营方式上发生了改变。9.loann.moneysomebodylendsyou贷款，借款e.g.Theloanisdueforrepa

17、ymentbytheendoftheyear. 这笔借款要在年底还清。 Iaskedthebanktohelpmewithaloan. 我请银行给我一笔贷款。3.3.2Explanationofimportantsentences.1.Bakery,fishanddelicatessencountersalsoofferfreshnessandbringbackpleasantmemoriesoftraditionalshopping.Therearealsomanyfreshfooddisplayedatthebakery,fishanddelicatessencounters.Thesef

18、reshandnaturalfoodremindspeopleofthefunandpleasureofshoppinginthepast.2.bringbackamemory/memoriesof:Somethingthatbringsbackamemorymakesyouthinkaboutit.e.g.Yourarticlebroughtbacksadmemoriesforme. 你的文章勾起了我悲伤的回忆。 Thewords“part-timejob”alwaysbringbacktomethememoryofmyfirstinterviewforapart-timejob. “兼职”

19、这个字眼总会令我想起我的第一次面试。3.4QuestionTimeDirections:Completethesentenceswiththemissingprepositionsandparticles.afteratatatbyininintonearofofoutwith1.Watchoutwhenyougo_asupermarket.2.Supermarketdesignersareexperts_thebusiness_makingpeoplebuy.3._atrolley,shoppersdontfeeltheweight_theirpurchases_abasket4.Theyp

20、utspecialoffers_theentrancehelpshoppersstartshopping.5._shoppershavemadeonepurchase,othersfollowmoreeasily.6.Theyputattractivegoods_eyelevelsothattheyareeasytoget_.7.Therearesweets_thecheckouts.8.Theymakeiteasytopay_creditcard.Key:1,into2,in,of3,with,of,in4,near,5,after6,at,at7,at8,byAssignments:P.3

21、5Ex.1Lesson2Unit3.Shopping1.HaveaReviewforExercisesinLesson1Directions:Completethefollowinganswerstothequestionswithexpressionsfromthebox.addpointstoloyaltycardscredit,chargeordebitcardstopaycustomerscanusetopayforpassmanysemi-demandandimpulseitemsspecialofferstheweightoftheirpurchasestoencouragesho

22、pperstocomeintothestoretrolleysinsteadofbaskets1.Howdosupermarketsoftenmakeyoufeelgoodtobethere?Theyputbeautifulflowersandplantsintheentrance_.2.Givethreeexamplesofhowsupermarketspersuadeshopperstobuymoregoodsthantheyplanned.Firstly,theyuse_sothatshoppersdontfeel_,secondly,theyhave_and,thirdly,shopp

23、ershaveto_toreachtheessentialdemanditems.3.Whatdomanysupermarketsdotomakeiteasytopayforyourpurchases?Shopperscanuse_fortheirgoods.4.Howdosupermarketsencourageyoutocomebacksoonandmaybespendmore?They_,which_veryattractivespecialoffers.Keys:1,toencourageshopperstocomeintothestore2,trolleysinsteadofbask

24、ets;theweightoftheirpurchasesspecialoffers;passmanysemi-demandandimpulseitems3,credit,chargeordebitcardstopay4,addpointstoloyaltycards,customerscanusetopayforDirections:Usethematerialintheboxtodiscusshowsupermarketdesignersmakeiteasytobuy.Thinkparticularlyofthepositioningofgoods.(to)place/putattract

25、ivegoodsnearthecheckout/entranceateye-level(to)makegoodseasytoreach/getat(to)highlightspecialoffers/lowprices(to)playrelaxing/softmusic(to)broadcastinformationaboutspecialoffersSuggestedanswer:Designersputattractivegoodslikesweetsnearthecheckout.Theyalsoplacebigbrandnamesandprocessedfoodlikepre-cook

26、edmealsateyeleveltoattractattentionandtomakegoodseasytoreach.Theyhighlightspecialoffers/lowpriceswitharedpentoattractattentiontothem.Theyplaysoftmusicinshopstomakeyoufeelrelaxed.Theybroadcastinformationaboutspecialoffersthroughloudspeakersintheshop.2.ComingintoLesson22.1Listening1:Askingfordirection

27、s.SupermarketsDirections:Listentotheradioreportandthendecidewhetherthefollowingstatementsaretrue(T)orfalse(F).TrueFalse1.MichaelJ.CullenhadanordinarygrocerystoreinNewYork.2.Michaelsideawastotellcustomerstofetchgoodsfromtheshelvesthemselves.3.Cullenhadtodothreethingstomakehisideawork.4.Michaelsortedg

28、oodsintogroupslikefruitandvegetables,forexample.5.Customersalsohadtopackthegoodsthemselves.6.Theshopassistantsjustpackedgoodsandfilledshelves.7.CullenopenedtheworldsfirstrealsupermarketinNewYorkon14September1930.8.Supermarketssoldafewhighqualityproductsatafairpricekeys:TTFTFTFF2.2Listening2:Atriptot

29、ownDirections:1.Listenandlinkphotosactothedialogues13.a.camerashopb.farmersmarketc.supermarketDialogue1._c_2._b_3._a_Directions:2.Listenagainandnotedownthedetails.1.WhoisJinjingtalkingto:afarmer,ashopassistantoracheckoutassistant?Dialogue1:_;Dialogue2:_;Dialogue3:_2.Whatisshedoing:payingforgroceries,buyingeggs,buyingacamera?Dialogue1:_;Dialogue2:_;Dialogue3:_3.Howmuchhasshetopay:58;0.65;5.75?Dialogue1:_;Dialogue2:_;