电子商务第一章题库.docx

电子商务第一章题库.docx

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电子商务第一章题库

Chapter1

OverviewofElectronicCommerce

True-FalseQuestions

1.

Fromacommunicationsperspective,transactionsmayonlybeclassifiedasECifcomputernetworksareusedinprocessingpaymentsandinformation.

Answer:

FReference:

DefiningElectronicCommerce

2.

InpureEC,theproduct,theprocess,andthedeliveryagentmustbedigital.

Answer:

TReference:

PureVersusPartialEC

3.

Whenacustomerviewsanonlinecigarad,placesanonlineorder,paysonlinebycreditcard,thenreceivesthecigarsthroughFedExdelivery,puree-commercehasoccurred.

Answer:

FReference:

PureVersusPartialEC

4.

Invirtualorganizations,atleast75%ofalltransactionsmustbeconductedviatheInternet.

Answer:

FReference:

PureVersusPartialEC

5.

Aclick-and-mortarorganizationconductssomeofitsbusinessonline,yetcontinuestoconductthemajorityofitsbusinessinthephysicalworld.

Answer:

TReference:

PureVersusPartialEC

6.

WhilemostECisconductedviatheInternet,ECcanbeconductedoverlocalareanetworks.

Answer:

TReference:

InternetVersusNon-InternetEC

7.

Duetothelargenumberanddiversityofproductsavailableinternationally,theInternethasbecomeadominantforcetheinternationaleconomy.

Answer:

FReference:

TheECFramework,Classification,andContent

8.

B2CoccurswhenDell（thecustomer）buysflatpanelmonitorsfromasupplierinHongKong（thebusiness）.

Answer:

FReference:

TheECFramework,Classification,andContent

9.

B2Ce-commerceoccurseverytimeAsellsabestsellertoareader.

Answer:

TReference:

TheECFramework,Classification,andContent

10.

TheuseoftheInternetinprovidingtrainingcoursestoemployeesisanexampleofaB2Ee-commerce.

Answer:

TReference:

ClassificationofECbytheNatureofthe

TransactionsorInteractions

11.

PisanexampleoftheC2Bmodel.

Answer:

TReference:

ClassificationofECbytheNatureofthe

TransactionsorInteractions

12.

ConsumersarethefinalparticipantsinB2Btransactions.

Answer:

FReference:

ClassificationofECbytheNatureofthe

TransactionsorInteractions

13.

CarolliststhequiltsheinheritedfromhergrandmotheroneBay.Jenniferbuysitasaweddinggiftforhersister.ThisisanexampleofaB2Ctransaction.

Answer:

FReference:

ClassificationofECbytheNatureofthe

TransactionsorInteractions

14.

WhenOmaruseshiscellphonetoplaceastockorderwithhisbroker,heisparticipatinginm-commerce.

Answer:

TReference:

ClassificationofECbytheNatureofthe

TransactionsorInteractions

15.

Acompanyusesitsintranettoannounceitsmergerwithacompetitor.ThisisanexampleofaspecialkindoforganizationalECcalledaB2Etransaction.

Answer:

TReference:

ClassificationofECbytheNatureofthe

Transaction

16.

Indevelopingasalesforecastfornextyear,theMarketResearchDepartmentaskseachsalesregiontoprojectlocalsalesbasedoncurrenttrendsintheirmarket.Theseprojectionsareconsolidatedintoacompany-wideforecast.Thisisanexampleofc-commerce.

Answer:

TReference:

ClassificationofECbytheNatureofthe

Transaction

17.

ThefirsttrueECapplicationwasplacedonlinein1962.

Answer:

FReference:

ABriefHistoryofEC

18.

ThedevelopmentofnewprotocolswasadrivingforceintheexpansionoftheInternetinthe1990s.

Answer:

TReference:

ABriefHistoryofEC

19.

Bythelate1990s,theemphasisine-commercehadshiftedfromB2CtoB2B.

Answer:

TReference:

ABriefHistoryofEC

20.

In2001,theemphasisofe-commerceshiftedfromB2BtoB2E.

Answer:

TReference:

ABriefHistoryofEC

21.

Accordingtocurrentestimates,totalonlineshoppingintheUnitedStateswilltotal$3to$7billionin2004.

Answer:

FReference:

TheFutureofEC

22.

Thedigitalrevolutionistheprimarydriverofelectroniccommerce.

Answer:

TReference:

TheDigitalRevolutionDrivesE-Commerce

23.

Francis’employerallowshertomakesmalladjustmentinthepricessheofferstocustomersbasedondatashereceivesregardingcompetitorprices.Thisisanexampleofthestrategycalledemployeeempowerment.

Answer:

TReference:

OrganizationalResponseStrategies

24.

AmanufacturerfindsthatitmustinstallanewInternetorderprocessingsystemliketheonerecentlyinstalledbyitsmajorcompetitorifitistoremaincompetitive.Thisorderprocessingsystemisanexampleofastrategicsystem.

Answer:

FReference:

OrganizationalResponseStrategies

25.

GeneralMotors,Ford,andothercompaniesintheautomobileindustryhavecreatedane-marketplace.Thiscooperationamongcompetitorsisanexampleofabusinessalliance.

Answer:

TReference:

OrganizationalResponseStrategies

26.

Thetimeittakesintransforminganideaintoaviableproductforsaleinthemarketiscalledcycletime.

Answer:

FReference:

OrganizationalResponseStrategies

27.

Reducingtimetomarketisimportantbecausethefirstcompanytointroduceasuccessfulproductorinnovationtypicallyderivesadistinctcompetitiveadvantage.

Answer:

TReference:

OrganizationalResponseStrategies

28.

Inmasscustomization,companiesaddenoughproductioncapacitytoallowittoawaitcustomerorders,thenbuildindividualproductstothespecificationsofeachcustomer.

Answer:

FReference:

OrganizationalResponseStrategies

29.

Abusinessmodelexplainshowacompanywillgeneratetherevenueneededtosustainitself.

Answer:

TReference:

ECBusinessModels

30.

Abusinessmodelisawrittendocumentthatidentifiesaspecificbusiness’goalsandhowitexpectstoaccomplishthem.

Answer:

FReference:

ECBusinessModels

31.

Thetermsbusinessplan,businessmodel,andbusinesscasehavethesamemeaningandcanbeusedinterchangeably.

Answer:

FReference:

ECBusinessModels

32.

Thevaluepropositionincludesboththetangibleandintangiblebenefitsacompanycanderivefromusingitsbusinessmodel.

Answer:

TReference:

ECBusinessModels

33.

ThebusinessmodelinwhichacompanyseekstoincreasebrandawarenessbyinducingpeopletosendmessagesabouttheproductorWebsitetootherpeopleiscalledviralmarketing.

Answer:

TReference:

TypicalECBusinessModels

34.

Foranannualfee,anewcompanyallowssmallbusinessmemberstoregisterofficesupplyneeds.Byaggregatingordersfrommembers,thecompanyrealizesquantitydiscountsonofficesupplyorders,whichispassesontoitsmembers.Thisisanexampleofthegrouppurchasingbusinessmodel.

Answer:

TReference:

TypicalECBusinessModels

35.

Value-chainintegratorsspecializeinaspecificsupplychainfunctionlikelogistics.

Answer:

FReference:

TypicalECBusinessModels

36.

IBMusesECtoshopforpotentialsuppliersworldwide.Thisisanexampleofglobalreach.

Answer:

TReference:

BenefitstoOrganizations

37.

Dellbuildscomputersaccordingtothespecificationsofparticularcustomers.Thisisanexampleofpush-typeproduction.

Answer:

FReference:

BenefitstoOrganizations

38.

UbiquityisanECbenefittoconsumers.

Answer:

TReference:

BenefitstoConsumers

39.

SecurityremainstheprimarybarriertoECintheUnitedStates.

Answer:

TReference:

TheLimitationsandBarriersofEC

40.

Thelackofuniversalstandardsforquality,security,andreliabilityisamajortechnologicallimitationofEC.

Answer:

TReference:

TheLimitationsandBarriersofEC

41.

JeromemaintainsaWebsitewherehepostsbookreviewsofallthenovelshehasread.HehasalinkfromhissitetoUsedB,whichpaysJeromeafeeeachtimeacustomerfollowingthislinkmakesapurchase.Thisisanexampleofviralmarketing.

Answer:

FReference:

TypicalECBusinessModels

MultipleChoiceQuestions

42.

WhichofthefollowingsituationswouldbedefinedaspureEC?

a.Afictionfanpurchasesane-bookfromA,downloadsittohercomputer,andpaysbyprovidingacreditcardtotheAmazonsite.

b.AfictionfanshopsextensivelyonAandselectsatraditionalnovel,paysforthebookbyprovidingacreditcardtotheAmazonsite,andselectsnextdaydeliveryviaUPS.

c.Afictionfanselectsane-bookfromA,downloadsthebooktohiscomputer,andcallsAmazontoprovidehiscreditcardinformation.

d.BothaandcareexamplesofpureECbecausetheproductsuppliedisdigital.

Answer:

aReference:

PureVersusPartialEC

43.

Electroniccommerceistheprocessof:

a.buying,selling,orexchangingproductsandservicesviacomputernetworksincludingtheInternet.

b.organizingamarketforelectronicdevicestoenhancemarketing.

c.usingelectronicdevices.

d.salesforceautomation.

Answer:

aReference:

DefiningElectronicCommerce:

44.

WhileWal-MarthasaWebsitefromwhichitsellsitsproducts,themajorityofthecompany’sbusinessisconductedinitsretailstores.Thisisanexampleof:

a.puree-commerce.

b.abrick-and-mortaroperation.

c.aclick-and-mortaroperation.

d.avalueaddednetwork.

Answer:

cReference:

PureVersusPartialEC

45.

Inpuree-commerce,:

a.alldimensionsintheexchangearephysical.

b.atleasttwodimensionsintheexchangearephysical.

c.alldimensionsintheexchangearevirtual.

d.atleasttwodimensionsintheexchangearevirtual.

Answer:

cReference:

PureVersusPartialEC

46.

Whichofthefollowingcasesrepresentspuree-commerce?

a.Abookischosenfromanonlinecatalog,orderedonline,anddeliveredbymail.

b.Softwareisdownloadedontoapersonalcomputer,afterthebuyercallsintoatoll-freenumberwithhis/hercreditcardinformation.

c.Atoyisboughtbyclickingonaspecialofferbannera