论文初稿文化全球化背景下中美商务沟通中的跨文化冲突分析325.docx

论文初稿文化全球化背景下中美商务沟通中的跨文化冲突分析325.docx

《论文初稿文化全球化背景下中美商务沟通中的跨文化冲突分析325.docx》由会员分享，可在线阅读，更多相关《论文初稿文化全球化背景下中美商务沟通中的跨文化冲突分析325.docx（24页珍藏版）》请在冰豆网上搜索。

论文初稿文化全球化背景下中美商务沟通中的跨文化冲突分析325

毕业论文

AnAnalysisoftheCross-culturalConflictsinSino-AmericanBusinessCommunicationundertheBackgroundofCulturalGlobalization

文化全球化背景下中美商务沟通中的跨文化冲突分析

院（系）名称

专业名称

学生姓名

如有使用请联系作者

指导教师

QQ：

55390462

2017年月日

Acknowledgements

Thethesisiscompletedalthoughalottobedesired.Whilethecompletionthethesiscannotbeseparatedfromthegreathelpofalotofpeople.Iwouldliketoextendmywarmestgratitudeandgenuineappreciationtothosewhogivemesupportandassistancedirectlyandindirectlyduringtheprocessofmakingtheresearch.

Firstandforemost,Iwouldliketoaddressmyspecialthankstomyeruditeandamiablesupervisor,associateprofessorZhang.Heprovidesmevaluableadviceandsuggestionsaboutthesisaswellasmanylifetruth.Hisrighteousscholarshipanduprightlifeattitudeinfluencedmedeeply.

Besides,IwanttoshowmygratitudetoalltheteachersintheForeignLanguageCollege.Theirearnestteachingsnotonlygavemealotofknowledgebutalsohelpedmetosetupcorrectoutlookonlife.

Thirdly,IwouldliketoexpressmygratefulnesstomydearestclassmatessuchasDongFuhongandWangHuifang.TheyalwaysgavemeadvicefriendlyandencouragedmeheartilyduringthetimeIcompletingthethesis.

Lastbutnotleast,Iwanttogivemythankstomypatents.Theirearnestsupportandpatientlycareisthewealthofmywholelife.

AnAnalysisoftheCross-culturalConflictsinSino-AmericaBusinessCommunication

Abstract

Withthedevelopmentofglobalization,thecommunicationamongcountriesismoreandmorefrequent.Avarietyofjointventuresandforeign-fundedenterprisesemergesinChina,whichfacilitatethediversificationofChineseeconomicformsaswellastheprosperityofChineseeconomy.Afterentering21thcentury,businesscommunicationbetweenChinaandAmericaincreaserapidly.BothChinaandAmericaattachgreatimportanceonthebilateraltraderelations.CulturaldifferencesbetweenChinaandtheAmericaisthebiggestobstacletothedevelopmentofbilateraleconomicandtraderelations,whichisreflectedinallaspects,includingvalues,beliefs,waysofthinking,communication,etc.ItissupposedtobesolvedinthebackgroundofCulturalglobalization.Culturalglobalization referstothetransmissionofideas,meaningsand values aroundtheworldinsuchawayastoextendandintensify socialrelations. ThispaperissupposedtoanalyzethedifferentculturesbetweenChinaandAmericaunderthebackgroundofculturalglobalization,findingouttheexistingconflictsinthebusinesscommunication,includingtheconflictsindailycommunicationandbusinessnegotiation,languagestylesandcontextaswellasdifferentworkinggroupsandidentities.Thecausefortheculturalconflictsarealsotobediscussedfromtheculturalpersonality,developmentandinterests.Throughthediscussionofculturalconflicts,thesolutionsaretoberaisedsothatimprovetheefficiencyofthebusinesscommunicationbetweenChinaandAmerica.

Keywords:

Inter-culturalconflicts,Sino-Americabusinesscommunication,Culturalglobalization

文化全球化背景下中美商务沟通中的跨文化冲突分析

摘要

随着全球化的发展，国与国之间的交往日益频繁。

大量的中外合资、外资企业在中国如雨后春笋般出现，促进了国内经济形式的多样化和中国经济的繁荣。

进入21世纪后，中美之间的商务交流骤增，两国对双边贸易关系都极为看重。

而文化的不同则成为两国双边贸易关系发展的最大障碍，这种障碍反映在方方面面，如价值观、信仰、思维方式等方面的不同。

而这种不同可以在文化全球化的背景下得以解决。

文化全球化是指世界范围内传播思想、意义、价值观等，以扩大和强化社会关系，文化的循环使得个体能够跨越国家和区域的边界来扩展社会关系，对中美商务交流的发展具有重大意义，同时也有利于世界文化的融合以及国与国之间冲突和障碍的消除。

本文在文化全球化的背景下，分析中美两国不同的文化，包括日常交流和商务谈判、语言风格和语境、工作团体与身份认同等方面的不同。

本文也将从文化性格、发展与利益等方面讨论中美文化差异的根源。

通过以上分析，文章会提出解决中美商务交流中跨文化冲突的办法，以提高中美商务沟通效率和质量。

关键词：

跨文化冲突，中美商务沟通，文化全球化

Contents

Acknowledgements…………………………………………………………………………..I

AbstractinEnglish…………………...………………………………………………………II

AbstractinChinese………………………………………………………………………..IV

1Introduction………………………………………..……………………………………..1

2LiteratureReview……...........………………………………….………...……….……...3

2.1Inter-culturalCommunication………………….…………….………………...…....3

2.2DefinitionandFeaturesofCulture…………………………………..……………….4

2.3FeaturesofInter-culturalConflictsinBusinessCommunicationundertheBackgroundofCulturalGlobalization…………………………………..………………..............................5

2.4PreviousStudiesatHomeandAbroad………………………………….....…………6

3Inter-culturalConflictsinBusinessCommunicationbetweenChinaandAmericaundertheBackgroundofCulturalGlobalization………………………………….............7

3.1Inter-culturalConflictsinBusinessCommunicationOccasions.................................7

3.1.1DailyCommunication…………………………………..………...……..........7

3.1.2BusinessNegotiations…………………………………..…………...…..........8

3.2Inter-culturalConflictsinBusinessCommunicationObjects......................................9

3.2.1DifferentWorkingGroups…………………………………..……...………...9

3.2.2DifferentIdentities…………………………………..………………............10

3.3Inter-culturalConflictsinBusinessCommunicationLanguageUses.......................11

3.3.1LanguageStyles…………………………………..……………....................11

3.3.2LanguageContexts……………………............……………..………………12

3.4CaseAnalysis…………………………………..………………...............................12

4AnalysisoftheCausesoftheCrossCulturalConflictsinSinoAmericanBusinessCommunication…………………………………..……………….........................................14

4.1DifferencesinCulturalPersonality………………………...………..……..17

4.2DifferentLevelsofCulturalDevelopment………………..……………….18

4.3TheInterestshavechangedundertheGlobalization...................................18

5AnalysisoftheCountermeasuresforSolvingCrossCulturalConflictsinSinoAmericanBusinessCommunication…………………………………..………………........18

5.1Enhancethesensitivityofcross-culturalideas.............................................20

5.2Strengthencommunicationandestablishaglobalculturalview..................21

5.3Seekcommongroundandstrengthencross-culturalawareness...................22

6Conclusion……………………………………...…………………………….….……….23

Notes…………………………………...………………………………………...….…….…25

Bibliography…………………………………...………………………………...…..………26

AnAnalysisofCross-culturalConflictsinSino-AmericaBusinessCommunicationundertheBackgroundofCulturalGlobalization

1Introduction

Withthedevelopmentofglobalization,businesscommunicationamongcountriesismoreandmorefrequent.Cooperationandcompetitionisthemainstreaminthebusinesscommunication,whichdeterminestheimportantpositionofcountries’interactionandcommunication.ChinaandAmericaaretwogreatpowersintheworld.Therearemanyconnectionsnotonlyinpoliticsbutalsoineconomy.In1980s,Chinaputforwardthepolicyofreformandopeningup,thebusinessrelationshipswithcountriesintheworldarecloser,especiallywithAmerica.AfterenteringWTO,BusinesscommunicationbetweenChinaandAmericabecamemorefrequent.ItcanbeseenthatthebusinesscommunicationbetweenChinaandAmericaisanimportantpartforChineseforeigntrade.TheconflictsalwaysposechallengeandinstabilitytobusinesscommunicationbetweenChinaandAmerican.Henceitisurgenttosolvetheinter-culturalconflictsinordertoadvancethebusinesscommunication.

Thispaperisdividedintofourparts:

thefirstpartisintroduction,whichintroducestheculturalglobalization,thebusinesscommunicationbetweenChinaandAmericaandthesignificanceofthestudy.Thesecondpartisliteraturereview,expoundingthedefinitionofculture,inter-culturalcommunicationandthepreviousstudyathomeandabroad.Thethirdpartisthebodyoftheresearch,includingtheinter-culturalconflictsintheSino-Americabusinesscommunication,thecauseoftheconflictsandthesolutionstotheinter-culturalconflictsbetweenChinaandAmerica.Theinter-culturalconflictsinSino-Americabusinesscommunicationaremainlydiscussedfromdifferentoccasions,objectsandlanguageuse.Thecausesoftheinter-culturalconflictsareanalyzedfromtheculturalpersonality,culturaldevelopmentandinterests.Thecountermeasurestotheinter-culturalconflictsaremainlythreepoints:

Enhancethesensibilityofculturalideas,establishaglobalculturalview,seekcommongroundandstrengthencross-cultureawareness.Thefourthpartistheconclusionofthewholeresearch.

2CulturalGlobalizationandCross-CulturalCommunication

2.1Inter-culturalCommunication

Interculturalcommunication isadisciplinethatstudiescommunicationacrossdifferentculturesandsocialgroups,orhowcultureaffectscommunication[1].Itisusedtodescribethewiderangeofcommunicationprocessesandproblemsthatnaturallyappearwithinanorganizationorsocialcontextmadeupofindividualsfromdifferentreligious,social,ethnic,andeducationalbackgrounds.Interculturalcommunicationissometimesused synonymously with cross-culturalcommunication.Manypeopleininterculturalbusinesscommunicationarguethatculturedetermineshowindividualsencodemessages,whatmediumtheychoosefortransmittingthem,andthewaymessagesareinterpreted[2].

Withregardtointerculturalcommunicationproper,itstudiessituationswherepeoplefromdifferentculturalbackgrounds interact.Asidefromlanguage,interculturalcommunicationfocusesonsocialattributes,thoughtpatterns,andtheculturesofdifferentgroupsofpeople.Italsoinvolvesunderstandingthedifferentcultures,languagesandcustomsofpeoplefromothercountries.Interculturalcommunicationisalsoreferredtoasthebaseforinternationalbusinesses.

Theinter-culturalcommunicationdiscussedhereisthebusinesscommunicationbetweenChinaandAmerica.Becauseofthedifferentculturalbackgrounds,ChineseandAmericanbusinessmenaresupposedtoperformanceindifferentways[3].Andthedifferencesw