国际商务 题库 ChapterWord格式文档下载.docx

国际商务 题库 ChapterWord格式文档下载.docx

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p.365。

8.Exportingisalow-cost,low-riskwayofgettingstartedininternationalbusiness.

9.Companiesareoftendrawnintoexportingwhencustomersinothercountriessolicittheirgoods.

10.Matchingneedstoabilitiesisthefirststepindevelopingasuccessfulexportstrategy.

11.Indirectexportingoccurswhenacompanysellsitsproductstointermediarieswhothenreselltobuyersinatargetmarket.

p.366。

12.Agencyrelationshipsarepopularamongexportersbecausetheyareeasytoterminateshoulddifficultiesarise.

p.367。

LO1）{AACSB:

Ethics}

13.Individualsororganizationsthatrepresentoneormoreindirectexportersinatargetmarketarecalledsalesrepresentatives.

14.Acompanythatexportsproductsonbehalfofanindirectexporteriscalledanexporttradingcompany（ETC）.

15.Thebiggestadvantageofanexportmanagementcompany（EMC）isusuallyadeepunderstandingofthecultural,political,legal,andeconomicconditionsofthetargetmarket.

16.Whereasanexporttradingcompany（ETC）isrestrictedtoexport-relatedactivities,anexportmanagementcompany（EMC）assistsitsclientsbyprovidingimport,exportandcountertradeservices,developingandexpandingdistributionchannels,andevenmanufacturingproducts.

Difficult:

17.Afreightforwarderisaspecialistinexport-relatedactivitiessuchascustomsclearing,tariffschedules,andshippingandinsurancefees.

p.368。

18.Countertradecanprovideaccesstomarketsthatareotherwiseclosedbecauseofalackofhardcurrency.

19.Aninternationaloceanshipmentrequiresaninlandbillofladingtogettheshipmenttotheexporter’sborder,andanoceanbillofladingforwatertransporttotheimporternation.

p.370。

LO2）

20.Arevocableletterofcreditallowsthebankissuingthelettertomodifythetermsoftheletteronlyafterobtainingtheapprovalofbothexporterandimporter.

Difficult。

p.371。

21.Aconfirmedletterofcreditisguaranteedbyboththeexporter’sbankinthecountryofexportandtheimporter’sbankinthecountryofimport.

22.Lettersofcreditarepopularamongtradersbecausebanksassumemostoftherisks.

23.Theadvancepaymentmethodreducestheriskofnon-shipmenttheimporterfacesundertheopenaccountmethod.

p.372。

LO2）{AACSB:

24.Commonlylicensedintangiblepropertyincludespatents,copyrights,specialformulasanddesigns,trademarks,andbrandnames.

p.373。

LO3）{AACSB:

Technology}

25.Licensingofteninvolvesgrantingcompaniestherighttouseprocesstechnologiesinherenttotheproductionofaparticulargood.

26.Crosslicensingoccurswhencompaniesemploylicensingagreementstoswapintangiblepropertywithoneanother.

p.374。

27.Becauselicensingcreatesacooperativearrangementby“lending”strategicallyimportantpropertyfromonecompanytoanother,iteliminatesfuturecompetition.

LO3）

28.Thebrandnameortrademarkofacompanyisnormallythesinglemostimportantitemdesiredbyafranchisee.

p.375。

29.Franchisingismostcommoninmanufacturingindustries,whereaslicensingisprimarilyusedinserviceindustries.

30.Generally,ajointventureexposesfewerofapartner’sassetstoriskthanwouldawhollyownedsubsidiary.

p.381。

LO4）

31.Arelationshipwherebytwoormoreentitiesformaseparatecompanytoachievethestrategicgoalsofeachiscalledastrategicalliance.

p.382。

32.Themostimportantdisadvantageofastrategicallianceisthatitcancreateafuturelocalorevenglobalcompetitor.

MULTIPLECHOICEQUESTIONS

1.Whichoftheseisthefirststepindevelopingasuccessfulexportstrategy?

a.Initiatemeetings

b.Commitresources

c.Identifyapotentialmarket

d.Matchneedstoabilities

（c。

2.Acompanyestablishingrelationshipswithpotentiallocaldistributors,buyers,andothersisatwhichstepintheexportprocess?

a.Step1:

Identifyapotentialmarket

b.Step2:

Matchneedstoabilities

c.Step3:

Initiatemeetings

d.Step4:

Commitresources

Communication}

3.Indevelopingasuccessfulexportstrategy,onceapotentialmarkethasbeenidentifiedthenextstepisto________.

a.matchneedstoabilities

b.initiatemeetings

c.commitresources

d.investigatedemandinatargetmarket

（a。

4.Whichoftheseisthefinalstepindevelopingasuccessfulexportstrategy?

a.Matchneedstoabilities

b.Commitresources

c.Identifyapotentialmarket

d.Initiatemeetings

（b。

5.Whichoftheseoccurswhenacompanysellsitsproductsdirectlytobuyersinatargetmarket?

a.Directexporting

b.Countertrade

c.Licensing

d.Franchising

6.AllofthefollowingaretrueofdirectexportingEXCEPT________.

a.itinvolvesacompanysellingitsproductsdirectlytobuyersinatargetmarket

b.directexportersrelyonlocalsalesrepresentativesordistributors

c.directexportersalwaysselldirectlytoendusers

d.alloftheabove

7.A（n）________representsitsowncompany’sproductsonly,notthoseofothercompanies.

a.exporttradingcompany

b.agent

c.exportmanagementcompany

d.salesrepresentative

（d。

8.SalesrepresentativesdoallofthefollowingEXCEPT________.

a.taketitletomerchandise

b.makepersonalvisitstolocalretailersandwholesalers

c.attendtradefairs

d.representtheirowncompany’sproductsonly

9.Whichofthesetakeownershipofmerchandisewhenitenterstheircountry?

a.Salesrepresentatives

b.Agents

c.Distributors

d.Alloftheabove

10.Anexporttradingcompanyassistsitsclientsby________.

a.providingimport,export,andcountertradeservices

b.developingandexpandingdistributionchannels

c.providingstoragefacilities

11.Aspecialistinexport-relatedactivitiessuchascustomsclearing,tariffschedules,andshippingandinsurancefeesiscalleda（n）________.

a.distributor

c.freightforwarder

d.exportmanagementcompany

12.Sellinggoodsorservicesthatarepaidfor,inwholeorpart,withothergoodsorservicesiscalled________.

a.indirectexporting

b.countertrade

c.licensing

d.franchising

13.WhichoftheseisNOTatypeofcountertrade?

a.Offset

b.Buyback

c.Switchtrading

d.Openaccount

14.Countertradeisoftenusedwhenthegovernmentoftheimporter’snationlacksthe________topayforimportsorwhenitrestrictstheconvertibilityofitscurrency.

a.tradablegoods

b.fortitude

c.businesses

d.hardcurrency

15.Whichoftheseistheexchangeofgoodsandservicesdirectlyforothergoodsandserviceswithouttheuseofmoney?

b.Counterpurchase

c.Barter

d.Switchtrading

16.Anagreementthatallowsacountrytoearnbacksomeofthecurrencyitpaidoutfortheoriginalimportsisknownas________.

a.switchtrading

b.counterpurchase

c.buyback

d.offset

17.Whichoftheseistheoldestknownformofcountertrade?

18.Barteris________.

a.countertradewherebyonecompanysellstoanotheritsobligationtomakeapurchaseinagivencountry

b.anagreementthatacompanywilloffsetahard-currencysaletoanationbymakingahard-currencypurchaseofanunspecifiedproductfromthatnationinthefuture

c.thesaleofgoodsorservicestoacountrybyacompanythatpromisestomakeafuturepurchaseofaspecificproductfromthatcountry

d.theexchangeofgoodsorservicesdirectlyforothergoodsorserviceswithouttheuseofmoney

19.Thesaleofgoodsandservicestoacountrybyacompanythatpromisestomakeafuturepurchaseofaspecificproductfromthatcountryiscalleda（n）________.

a.counterpurchase

b.offset

c.switchtrading

d.barter

p.