大学体验英语Unit3book 3Word文档格式.docx

大学体验英语Unit3book 3Word文档格式.docx

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Producingproductsthataregoodtothewell-beingofpeopleandtheenvironment;

pricingproductsandservicefairly;

offeringgoodafter-saleservices;

raisingfundsforcharities.

Sinceitsopen-doorpolicyofthelate1970s,Chinahasrapidlybecomearisingglobaleconomicpower.SinceChina'

saccession登记入册totheWorldTradeOrganization（WTO）/China'

sentryintotheWTOin2002,Chinaisnowofficiallyfullyopenforbusinessandmaysoonbethebiggesteconomyintheworld.Nooneinamanagerialcareercanaffordtoignoreamarketthatcomprisesone-fifthoftheworld'

spopulation.Moreandmoreforeigninvestorsstarttodobusinessinchinamainlyinhigh-tech,agricultural,forestry,telecommunicationandenergyindustry.China'

swtoentrymarksawatershed分水岭；

流域；

转折点initsongoingreformandmodernizationprogram,seeingthecountryadaptitslegalandregulatoryframeworkofforeigntradeandinvestmentinlinewithitswtocommitments承诺，保证.Asamajoremergingmarketwhichembracesnewbusinessopportunitiesandchallengers,foreigninvestorsaremorelikelytostartdoingtheirbusinessinchina.Advantagesindoingbusinessinchinaareasfollows:

majoremergingmarket,largetrainedlaborpool,favorablebusinessatmosphere,dynamicfast-growingeconomy,rapidlyincreasingconsumerwealth,verylowemploymentcosts.Furthermore,asadynamicmarketandinternationalinvestorsandbuyerscanfindawiderangeofqualityproductsatverycompetitivepricestostarttheirbusiness,forinstance,lotsofinvestorsstartdoingbusinessinchinainproducingtextiles,apparel衣服；

服装andfootwear;

rawmaterials,metalsandchemicals;

toysandhandicrafts;

andfoodstuffs.Besidestheobviouspotentialforsellingconsumergoods,chinahasarequirementforawiderangeofagriculturalandindustrialrawmaterials,hightechcomponents,capitalgoodsandservices.DuetotherapiddevelopmentoftheChineseeconomy,itofferssellersampleopportunitytoplacegoodsinthisfastgrowingeconomytoexpandtheirworldwidebusiness.ManytopbrandnamesfromacrosstheworldcannowbefoundinthelocalhighstreetofmostmajorChinesecities.Alongsidesummariesoftheoreticalresearch,DoingBusinessinChinaprovidesaperceptualtoolkit工具包，工具箱whichwillenablethebusinesspersonorstudenttodobusinessinChinaandapplythatknowledgebackintheWest.

Chinahaschangedenormouslyoverthelast20years.Itseconomyhasbeengrowingat10%ayear,andit'

sontracktobetheworld’slargesteconomysoon.Today,80%oftheworld’selectronicgoodsaremadeinChina.Asaresult,moreandmorewesterncompanieswanttodobusinessinChina.Buthoweasyisitforawesternertodobusinessthere?

HerearesometipsfromtheBritishEmbassyinBeijing.

Takeyourtime.Inthewest,businessisruledbydeadlines.Chinesebusinesspeopleseemtoactslowlybywesternstandards,sobepreparedtowaitfordecisions.

Buildrelationships.Inthewest,it'

susualtodobusinessfirst,andthenseeifarelationshipispossible.InChina,it'

stheopposite.Youneedtobuildarelationshipbeforeyoucandobusiness.Thisleadstotheideaof‘guanxi’.Guanximeansusingpersonalcontactsandrelationshipstodobusiness,andwesternersneedtounderstandhowrealandstrongthisisinChina.

ItcanalsobeusefultofindareliableChineseally同盟者；

伙伴toworkwithyou.HeorshewillbeabletohelpwithlanguageorculturalproblemsandwillalsobeabletounderstandChinesebodylanguage.RemembertoothatavisitbyawesternerisoftenseenasagreathonourbyChinesecompanies.

Youmustremembertorespect‘face’.Facemeanshavinghighstatuswithyourpeers.Facecanbelost,givenorearned.Nevercriticizeorinsultsomeoneinfrontofothers,aslosingfacewillmakeitimpossibletomakeadeal.Ontheotherhand,ifyoupraisesomeonebysayinggoodthingsabouthimorher,thenheorshewillgainface,butbecarefulnottodoittoomuch.

Acceptthepecking啄食；

吹毛求疵order.Hierarchy层级；

等级制度isveryimportantinChina,andthegroupismoreimportantthantheindividual.Inbusiness,Chinesepeopleoftendon'

tliketakingresponsibilityindividuallyandmayalsonotlikegivingopinionsinfrontofpeers,incasetheyloseface.

AllthesetricksofthetradecanhelpyoutoplaythegameanddobusinesssuccessfullyinChina.Beprepared,andbepatientifyouwanttobeawinnerinChina.

ThemanagementofalargecompanyiscomposedoftheCEO（chiefexecutiveofficer）andseniorexecutives（membersoftheboardofdirectors）,departmentalmanagers（whoareinchargeofvariousdepartments,suchassalesdepartment,productiondepartment）,supervisors（responsiblefortheday-to-dayworkinoffices）,generalstaffandjuniorstaff（secretariesandclerks）.Therunningofacompanycoversavarietyofareasincludingfinance,marketing,humanresources,informationandcustomerrelations.Majordecisionsconcerningthemanufacturingofaproduct,pricing,investment,thechoiceofabusinesspartner,negotiationpoliciesareusuallyreachedatboardmeetings,whichareheldregularly.Astaffmeetingisheldifamajorchangeofcompanypolicyistobeannounced.Oneoftheroutinejobsofacompanyiswelcomingvisitors,whichisimportantinestablishinggoodrelationshipswithpotentialbusinesspartners,clientsorcustomers.Normallyitisthecompany’sreceptionistwhowelcomesthevisitoranddirectshimorhertotheappropriateperson.

Businessmustconsideratleastsixessentialaspectsofmanagement:

1）assets资产；

财产（financialresources）,2）naturalresources,3）labor,4）communications5）marketing,6）organizationleadership.

Reasonsforthesuccessofacompany:

First,theypayspecialattentiontotheimageoftheircompanies.Theytrytomaketheircompaniesorbrandsfamous.Theirbrandsnotonlystandforcertainproducts,butareassociatedwithhighpopularity,highquality,trust,sincerityandsoon.Second,theyputtheneedsofcustomersinthefirstplace.Theydesignnewstylesandadjustthefunctionsoftheirproductstothespecialneedsofusers.Third,after-sale（purchase）serviceisveryimportantespeciallyforthosecompaniessellinghouseholdappliancesandothermachines.Aboveall,thequalityoftheproductsandtheemployeesshouldbegood.Itstandsforthefuturechoiceswhencustomersbuytheproductsastheyliketheproductsguaranteedinquality.

Usefulexpressions:

However,someSouthKoreanenterpriseshavebeenforcedtoquittheChinesemarketduetopoormanagementorotherdifficulties,especiallyduringtheglobaleconomicrecession.SouthKoreancompanieshavenotbeenverymuchimpactedbythefinancialcrisis.SomeofthemareseeingthecrisisasopportunitiestoaggressivelydevelopandexpandtheirbusinessinChinaandalsoglobally.Thecurrentcrisisisdifferentfromthe1997crisis.Itisactuallyacrisisofmoralitytodealwiththeimpactoftheeconomicslowdown.ChinaandKoreahavea3,000-yearrelationship,sotherearen'

tmanyculturalbarriers.IthinkforSouthKoreanenterprisesthatwereoraredoingbusinessinChina,theyneedtotreattheircustomersandbusinesspartnerslikesistersandbrothers,showingsocialresponsibilityanddevelopinglong-termrelationships,especiallyduringthedifficulttimes.Also,theyshouldconcentrateontheirstrengthsandkeeptryingtoexpandtheirglobalnetworksofmarkets.Therearemanycompaniesdoinginternationalbusinesssuccessfullywithoutbribery.

Retailer---retailoutlets//retaildealer//

sellgoodsbyretail

Thisisanarticlethatisretailedat$100

Doyoubuywholesaleorretail?

Awholesaledealer—awholesaler

Sellbywholesale

Ourbusinessiswholesale（adj.）only.

Webuygoodswholesale.（adv.）

Withads,peoplesavealotoftimeinshopping,lookingforjobs,etc,foradsprovidethemostdirect,comprehensiveanddetailedinformationabouthouseholdgoods.ButAdsaresimplymisleadingandcheatingsometimes.Ads（fakeadvertising）arefilledwithfloweryphrasesandemptypromises.Consumershavetopaymoreforthegoodsowingtotheadvertisingexpenses:

highpricesaremaintainedbysuchartificialmeans.

Heworksonaonce-aweekbasis//onashort-termbasis//ondayshift//onnightshift//

Businessisbad/salesaredown//havetopromotesales,weneedtogiveadiversification////wehaveadeclineinprofits//wehavetogiveadiversificationwhichwillhavemorepotentialstosurvivethefuturecommercialpressure//inanutshell简单地，简约地；

极其简括地说

Atthecostof//attheexpenseof/atthesacrificeof

Thetermsof

Whatisthelowestofferyoucanacceptforthedeal

Knowwellwhereyoucangivewayormakeconcessions;

knowwellyourstrengthsandyourweaknesses

Buysthoninstallments

Financialdeception////Shrink//shrank//shrunk//Fade//Thethingisofpoorquality

Icannotgiveyouarefund//anexchangeforashirtyouboughtonsale

Payyouforthefadingontheshirt

Itruinedtherestofmyclothesbyfadingonthem

Getsthatlowerprice,butthequalityofthethingisnotguaranteed

getsthtowearwithsth

Paythefullaskingpriceforsth

It’snotworththemoneyIpayforit

It’sdescribedasperfect

Thebuyerhasprotectionunderthelaw

Howdoyouintendtomakepayment?

Theexpirationdateis---

Thereisaflawinsth

Sthisoutofstock//sthissoldout

Somethingsellswell//thereisagoodmarketforsth

Thepromotionendstom