大学体验英语Unit3book 3Word文档格式.docx

1、 Producing products that are good to the well-being of people and the environment; pricing products and service fairly; offering good after-sale services; raising funds for charities.Since its open-door policy of the late 1970s, China has rapidly become a rising global economic power. Since Chinas a

2、ccession登记入册to the World Trade Organization （WTO） / Chinas entry into the WTO in 2002, China is now officially fully open for business and may soon be the biggest economy in the world. No one in a managerial career can afford to ignore a market that comprises one-fifth of the worlds population. More

3、 and more foreign investors start to do business in china mainly in high-tech, agricultural, forestry, telecommunication and energy industry. Chinas wto entry marks a watershed分水岭；流域；转折点in its ongoing reform and modernization program, seeing the country adapt its legal and regulatory framework of fo

4、reign trade and investment in line with its wto commitments承诺，保证. As a major emerging market which embraces new business opportunities and challengers, foreign investors are more likely to start doing their business in china.Advantages in doing business in china are as follows:major emerging market,

5、large trained labor pool,favorable business atmosphere,dynamic fast-growing economy,rapidly increasing consumer wealth,very low employment costs.Furthermore, as a dynamic market and international investors and buyers can find a wide range of quality products at very competitive prices to start their

6、 business, for instance, lots of investors start doing business in china in producing textiles, apparel衣服；服装and footwear; raw materials, metals and chemicals; toys and handicrafts; and foodstuffs. Besides the obvious potential for selling consumer goods, china has a requirement for a wide range of a

7、gricultural and industrial raw materials, high tech components, capital goods and services. Due to the rapid development of the Chinese economy, it offers sellers ample opportunity to place goods in this fast growing economy to expand their worldwide business. Many top brand names from across the wo

8、rld can now be found in the local high street of most major Chinese cities. Alongside summaries of theoretical research, Doing Business in China provides a perceptual toolkit工具包，工具箱which will enable the businessperson or student to do business in China and apply that knowledge back in the West. Chin

9、a has changed enormously over the last 20 years. Its economy has been growing at 10% a year, and its on track to be the worlds largest economy soon. Today, 80% of the worlds electronic goods are made in China. As a result, more and more western companies want to do business in China. But how easy is

10、 it for a westerner to do business there? Here are some tips from the British Embassy in Beijing.Take your time. In the west, business is ruled by deadlines. Chinese business people seem to act slowly by western standards, so be prepared to wait for decisions.Build relationships. In the west, its us

11、ual to do business first, and then see if a relationship is possible. In China, its the opposite. You need to build a relationship before you can do business. This leads to the idea of guanxi. Guanxi means using personal contacts and relationships to do business, and westerners need to understand ho

12、w real and strong this is in China.It can also be useful to find a reliable Chinese ally同盟者；伙伴to work with you. He or she will be able to help with language or cultural problems and will also be able to understand Chinese body language. Remember too that a visit by a westerner is often seen as a gre

13、at honour by Chinese companies.You must remember to respect face. Face means having high status with your peers. Face can be lost, given or earned. Never criticize or insult someone in front of others, as losing face will make it impossible to make a deal. On the other hand, if you praise someone by

14、 saying good things about him or her, then he or she will gain face, but be careful not to do it too much.Accept the pecking啄食；吹毛求疵order. Hierarchy层级；等级制度is very important in China, and the group is more important than the individual. In business, Chinese people often dont like taking responsibility

15、 individually and may also not like giving opinions in front of peers, in case they lose face.All these tricks of the trade can help you to play the game and do business successfully in China. Be prepared, and be patient if you want to be a winner in China. The management of a large company is compo

16、sed of the CEO（chief executive officer） and senior executives（members of the board of directors）, departmental managers（who are in charge of various departments, such as sales department, production department）,supervisors（responsible for the day-to-day work in offices）,general staff and junior staf

17、f（secretaries and clerks）. The running of a company covers a variety of areas including finance, marketing, human resources, information and customer relations. Major decisions concerning the manufacturing of a product, pricing, investment, the choice of a business partner, negotiation policies are

18、usually reached at board meetings, which are held regularly .A staff meeting is held if a major change of company policy is to be announced. One of the routine jobs of a company is welcoming visitors, which is important in establishing good relationships with potential business partners, clients or

19、customers. Normally it is the companys receptionist who welcomes the visitor and directs him or her to the appropriate person.Business must consider at least six essential aspects of management: 1） assets资产；财产（financial resources）, 2）natural resources, 3）labor, 4）communications 5）marketing, 6）organi

20、zation leadership.Reasons for the success of a company:First, they pay special attention to the image of their companies. They try to make their companies or brands famous. Their brands not only stand for certain products, but are associated with high popularity, high quality, trust, sincerity and s

21、o on. Second, they put the needs of customers in the first place. They design new styles and adjust the functions of their products to the special needs of users. Third, after-sale （purchase） service is very important especially for those companies selling household appliances and other machines. Ab

22、ove all, the quality of the products and the employees should be good. It stands for the future choices when customers buy the products as they like the products guaranteed in quality.Useful expressions:However, some South Korean enterprises have been forced to quit the Chinese market due to poor ma

23、nagement or other difficulties, especially during the global economic recession. South Korean companies have not been very much impacted by the financial crisis. Some of them are seeing the crisis as opportunities to aggressively develop and expand their business in China and also globally. The curr

24、ent crisis is different from the 1997 crisis. It is actually a crisis of morality to deal with the impact of the economic slowdown. China and Korea have a 3,000-year relationship, so there arent many cultural barriers.I think for South Korean enterprises that were or are doing business in China, the

25、y need to treat their customers and business partners like sisters and brothers, showing social responsibility and developing long-term relationships, especially during the difficult times.Also, they should concentrate on their strengths and keep trying to expand their global networks of markets. Th

26、ere are many companies doing international business successfully without bribery.Retailer-retail outlets/retail dealer/sell goods by retailThis is an article that is retailed at $100Do you buy wholesale or retail?A wholesale dealera wholesalerSell by wholesaleOur business is wholesale （adj.） only.We

27、 buy goods wholesale.（adv.）With ads,people save a lot of time in shopping,looking for jobs,etc , for ads provide the most direct,comprehensive and detailed information about household goods. But Ads are simply misleading and cheating sometimes. Ads （fake advertising） are filled with flowery phrases

28、and empty promises. Consumers have to pay more for the goods owing to the advertising expenses:high prices are maintained by such artificial means.He works on a once-a week basis/on a short-term basis/on day shift/on night shift/Business is bad/sales are down/have to promote sales, we need to give a

29、 diversification/we have a decline in profits/we have to give a diversification which will have more potentials to survive the future commercial pressure/in a nutshell简单地，简约地；极其简括地说At the cost of/at the expense of/at the sacrifice ofThe terms ofWhat is the lowest offer you can accept for the dealKno

30、w well where you can give way or make concessions; know well your strengths and your weaknessesBuy sth on installmentsFinancial deception/Shrink/shrank/shrunk/Fade/The thing is of poor qualityI can not give you a refund /an exchange for a shirt you bought on salePay you for the fading on the shirtIt

31、 ruined the rest of my clothes by fading on themGet sth at lower price,but the quality of the thing is not guaranteedget sth to wear with sthPay the full asking price for sthIts not worth the money I pay for itIts described as perfectThe buyer has protection under the lawHow do you intend to make payment?The expiration date is-There is a flaw in sthSth is out of stock/sth is sold outSomething sells well/there is a good market for sthThe promotion ends tom