TOYOTA(丰田公司的财务发展分析).pptx

TOYOTA(丰田公司的财务发展分析).pptx

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一、一、BackgroundBackground二、二、FinancialFinancialAnalysisAnalysisandandCompanyStatusCompanyStatus三、三、ToyotaProductionSystemToyotaProductionSystem四、四、BusinessStrategyBusinessStrategyCompanyHistoryandOverviewLookbackatthehistoryofToyotaMotorCompany（TMC）,itwassetupin1937byKiichirowhichwasasasectorfromToyotaIndustries.In1936,thefirstproductAAsedaniscompleted.Afterabouttwodecades,thecompanylaunchedtheirmainproductCrownandCrownDeluxeandfirstexporttotheUnitedStatesin1957.In1984,ToyotajointventurewithGeneralMotorsandbeginproducetheircarsintheUSA.In2009,itbecametheworldslargestcar-maker,basedonsalesandnumberofautomobilesproduced,fortheveryfirsttime.1.thestartofinternationalizationofToyota（19331956年）vlearn,imitateandcreate学习模仿、自主创新vadjustmeasurestolocalconditions因地制宜、因时而动vseparationofproductionandsales产销分离、全新经营2.thesecondstepofinternationalizationofToyota（19561981年）vmarketingandadvertising市场重拓、广告营销vToyotasglobaldistributionnetwork海外布局、经销网络vToyotacrownretreat,corollaattack皇冠退守、花冠进攻vR&Dandqualitymanagement研发创新、质量管理3.ThedevelopmentofInternationalizationofToyota（19822001年）vmarketingstrategy全球布局、海外生产vorganizationstrategy产销合并、控股同行vproductstrategy研制新品、高端突破4.Toyotasglobaloperations（2002现在）vToyotamendstrategyinChina中国设厂、本地生产vglobalR&D,productionandsales全球研发、生产和销售venvironmentalandsecurity环保与安全2007.147万日本脉冲与油管系统存有缺陷2007.1121.5万日本燃油管泄露隐患2007.1215.6万美国后驱动轴的接头不当热处理2008.454万美国电动车窗螺丝可能松动2008.59万美国安全带问题2008.947万日本燃油系统和转向系统存在问题2008.98万中国手动变速器存在问题2008.1212.2万一汽丰田电动转向机处理不当2009.426广汽丰田刹车缺陷thebeginningofrecallingThereasonofrecallingSince1995,thenewpresidentputfoeawardthetargetthattooccupy10%oftheglobalautomarket,andby2010,togot15%marketshare,thesameasGeneralmotorsco.Toachievethisincredibletarget，thespeedwastheironlyfocusatthattime.Asaresult,from2005to2009,whenToyotaexpandrapidly,itisalsothetimethatToyotafluentlyrecalledtheircars,whichgiveallthecustomersworldwideabadeffetandalsomakeitsreliabilitydropfromthefirsttothethirdaccordingtotheAmeiicanConsumerReports.ToyotaMotorCompany（TMC）hasbeenaccesstomorethan180differentcountriesandregionsintheworldanditmainlypayattentiononEurope,NorthAmericaandAsiamarkets.TheheadquartersislocatedinToyotacityinJapanandhasabout340thousandsemployeesintheworld.In2008,ToyotamotorCompanyhasbecametheworldstopcar-maker.ToyotaSupplyChainManagementToyotaarenotstrivetosqueezesuppliersprofitmargins,butwithallpartnerstofindopportunitiestoreducecost,takereductionmeasuresinthewholeproductionprocess.Italsoallowssuppliersatleasttoretainsomeoftheremainingprofitswithinacertaintime.Inthisway,thesuppliersincentivegoalmaintainsthesamewithToyotas.Allcompaniesinsupplychainhavetheopportunitytoprofitfromthecollaboration.Firstly,increaseforecastersefficiency.高预报的效率Secondly,improvecommunicationamongsupplychaindivisions.提高供应链部门之间的沟通Thirdly,reduceinventoryshortagesandoverages.减少库存短缺和过剩Toyotaspentalotoftimeintheassessmentofmanypotentialsupplierstoconsidermanyotherfactorsbesidestheprice.Afterassessment,Toyotaestablishlong-termsupplyagreementwithkeycomponentssuppliers.Thisdoesnotmeanthatsupplierscansitbackandrelax.Onthecontrary,Toyotacontinuetoevaluateeachsuppliersperformanceinmanydimensions,includingquality,reliability,creativeproposal,collaborationwithothersuppliers,ofcourse,butalsocosts.Alsosetupa30%reductionrequirementatthecostofthewholesupplychain.Toyotasproductionexpertsandmanufacturerscooperatetofindwaystoachieveobjectives.Oncereached,theybegintoprofitsharing;suppliersreservehalfoftheprofits,whilesetsupanewlevelofcostreductionasthethegoalofnextstage.Ifperformancecannotbeachieved,Toyotawillallocatelargerpurchaseamounttothecompetitivesuppliersattheendofthecontract.Ultimately,achievethegoalofrewardingthegoodandpunishingthebad.一、一、BackgroundBackground二、二、FinancialFinancialAnalysisAnalysisandandCompanyStatusCompanyStatus三、三、ToyotaProductionSystemToyotaProductionSystem四、四、BusinessStrategyBusinessStrategyTheAnalysisofTOYOTAsFinancialReportandCompanyStatusTheOverallReviewforfiscal2012OnaconsolidatedbasisforthefiscalyearendedMarch31,2012,year-on-yearvehiclesalesimproved44thousandunitsto7.352millionunits.However,netrevenuesdecreased2.2%to18,583.6billion,operatingincomedecreased112.6billionto355.6billion,andnetincomedecreased124.6billionto283.5billion.TheOverallReview（contin）Factorstodecreaseinoperatingincome:

exchangeratefluctuationsexpensesincreasingotherfactorsFactorstoincreaseinoperatingincome:

marketingeffortscontinuouscost-reductioneffortsTheOverallRev