Feasibility Study TemplateWord文档下载推荐.docx

Feasibility Study TemplateWord文档下载推荐.docx

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FeasibilityStudyTemplate@#@FeasibilityStudyTemplate@#@FEASIBILITYSTUDYTEMPLATEThisFeasibilityStudyTemplateisfreeforyoutocopyanduseonyourprojectandwithinyourorganization.Wehopethatyoufindthistemplateusefulandwelcomeyourcomments.PublicdistributionofthisdocumentisonlypermittedfromtheProjectManagementDocsofficialwebsiteat:

@#@FEASIBILITYSTUDYPROJECTNAMECOMPANYNAMESTREETADDRESSCITY,STATEZIPCODEDATEFeasibilityStudyTemplate1TABLEOFCONTENTS1.EXECUTIVESUMMARY..........................................................................................................22.DESCRIPTIONOFPRODUCTSANDSERVICES..........................................................................23.TECHNOLOGYCONSIDERATIONS...........................................................................................24.PRODUCT/SERVICEMARKETPLACE.......................................................................................35.MARKETINGSTRATEGY........................................................................................................46.ORGANIZATIONANDSTAFFING.............................................................................................47.SCHEDULE.............................................................................................................................58.FINANCIALPROJECTIONS......................................................................................................59.FINDINGSANDRECOMMENDATIONS.....................................................................................6FeasibilityStudyTemplate21.EXECUTIVESUMMARYTheexecutivesummaryprovidesanoverviewofthecontentcontainedinthefeasibilitystudydocument.Manypeoplewritethissectionaftertherestofthedocumentiscompleted.Thissectionisimportantinthatitprovidesahigherlevelsummaryofthedetailcontainedwithintherestofthedocument.AlansBestChocolates（ABC）isaleaderinthesalesofchocolatesandconfectionsthroughouttheUnitedStates.ABCsproductsaresoldfrom50storesthroughoutthecountryandmaintainareputationforsuperiortasteandquality.WhileABCssaleshavegrownoverthepast10years,therateofgrowthhasslowedsignificantly.Onekeyfactorforthisslowinggrowthrateistheshiftinthemarketplacetopurchasingchocolatesandconfectionsonline.WhileABCmaintainsawebsite,itisnotcapableofhostingane-commerceplatformforonlinesales.ABCssalesoccuronlyinitsbrickandmortarfacilitiesandthecompanyislosingpotentialcustomerstocompetitorswhoprovideonlinesales.Thechocolateandconfectionsmarketplaceishealthyandshowsacontinuedgrowthtrajectoryoverthenextfivetotenyears.ABCisinapositiontocapitalizeonthisonlinemarketplacebyleveragingexistingtechnologies,industrybestpractices,andanaggressivemarketingandsalescampaigntorampupthecompanysgrowthprojectionsfortheforeseeablefuture.2.DESCRIPTIONOFPRODUCTSANDSERVICESThissectionprovidesahighleveldescriptionoftheproductsand/orserviceswhicharebeingconsideredaspastofthefeasibilitystudy.Thepurposeofthissectionistoprovidedetaileddescriptionsofexactlywhattheorganizationisconsideringsothisinformationcanbeappliedtothefollowingsectionsofthedocument.Itisimportantthatthisdescriptioncapturesthemostimportantaspectsoftheproductsand/orservicesthattheorganizationisconsideringaswellashowitmaybenefitcustomersandtheorganization.ABCisconsideringamovetocreateandprovideanonlineplatformfromwhichtosellitsexistingproductline.UntilnowABChasonlysolditsproductsfromitschainofbrickandmortarfacilitiesandhasbeenlimitedtosaleswithinthegeographicalregionswhereitsstoresreside.Bydoingso,ABChasnotbeenabletocapitalizeonthegrowingtrendofonlinesaleswithinthechocolateandconfectionsmarketplace.Byofferingitsproductsthroughanonlineplatform,ABCcanmarketitsproductstoanentirelynewmarket,increaserevenueandgrowthprojections,andallowcustomerstopurchaseourproductsfromtheconvenienceoftheirownhomes.TherearenoproposedchangestoABCscurrentproductofferingsasaresultofthisstudy.Onlinesaleswillincludeonlycurrentproductsandanychangestothisproductlinemustbeconsideredoutsideofthepurposeofthisdocument.3.TECHNOLOGYCONSIDERATIONSThissectionshouldexplainanyconsiderationstheorganizationmustmakewithregardstotechnology.Manynewinitiativesrelyontechnologytomanageormonitorvariousbusinessfunctions.Newtechnologymaybedevelopedinternallyorcontractedthroughaserviceproviderandalwaysresultincostswhichmustbeweighedindeterminingthepathforward.FeasibilityStudyTemplate3UpgradedtechnologicalcapabilitywillberequiredforABCtomovetowardofferinganonlinemarketplacefromwhichcustomersmaypurchaseourproducts.Customersdemandasimpleandeasywaybywhichtoconductonlinetransactionsanditisimperativethatalltransactionsareconductedinasecuremanner.WhileABCmaintainsawebsitewithproductlistsanddescriptions,itdoesnotcurrentlyallowforpurchasingtobedoneonline.Thisfunctionalitymustbeintegratedwithourcurrentwebsitetoallowforsecurepurchasestobemade.Additionally,newonlinemarketingfunctionalitymustbeconsideredinordertotargetexistingandpotentialcustomersthroughmethodssuchase-mailinglists,promotionaladvertisements,andloyaltydiscounts.WhileABCmaintainsasmallinformationtechnology（IT）group,theexpertisedoesnotcurrentlyexistinternallytodesign,build,andimplementthesortofextensiveonlineplatformrequiredforthiseffort.Therefore,therecommendationistocontractthisworkouttoaninternetmarketplaceproviderwhocanworkwithABCtomeetitsneedswithinthedeterminedtimeframeandbudget.ItshouldbenotedthatwhileABCdoesnothavethisexpertiseinternally,thetechnologyexistsandisinusethroughoutthemarketplacewhichlowerstheriskofthisconceptconsiderably.ABCcurrentlymaintainsahighspeedinternetconnection,webserver,andthelatestsoftware.Withtheadditionofane-commerceportalitisexpectedthattherewillbeanoverallcostincreaseof5-10%forwebserveroperationsandmaintenancecosts.4.PRODUCT/SERVICEMARKETPLACEThissectiondescribestheexistingmarketplacefortheproductsand/orservicestheorganizationisconsidering.Itmaydescribewhothetargetmarketconsistsoffortheseproductsorservices,whothecompetitorsare,howproductswillbedistributed,andwhycustomersmightchoosetobuyourproducts/services.Mostmarketplacesaredynamicenvironmentsinwhichthingschangeconstantly.Toenteranewmarketplaceblindlywillusuallyresultinanorganizationnotfullyunderstandingitsroleandnotmaximizingitsresultingbenefits.Theonlinemarketplaceforchocolatesandconfectionshasbeenthrivingformanyyears.InFY20xxonlinechocolatesalesaccountedforapproximately$20millionor20%oftotalchocolatesalesworldwide.Whilechocolatesandconfectionsareavailableinalmosteverystore,ourprimarymarketplaceconsistsofspecialtychocolatesandconfections.AllofABCscurrentmajorcompetitorsalreadyhaveanestablishedonlinepresenceofatleast3-5years.Thetop3competitorsarecurrently:

@#@SmithsChocolates,WorldwideCandy,andChocolateInternational.AlargemajorityofABCscustomerbasearereturningcustomersandreferralsfromexistingcustomers.Byprovidingamoreconvenientmeansofpurchasingourproductsonlineitisexpectedthatwewillretainthesecustomerswhileconductinganonlinemarketingcampaignfornewcustomersaswell.ABCwilldistributeonlinepurchasesviadirectshippingfromtheneareststorelocation.ThiswillallowABCtoprovidetimelyshippingandeliminatetheneedforacentralwarehouseorFeasibilityStudyTemplate4facilityfromwhichtostoreandshipitsproducts.Suchafacilitywouldrequireasignificantcapitalinvestmentaswellasincreasedoperationandmaintenancecosts.However,basedonanticipatedgrowthprojections,ABCmustensurethatallstorelocationsmaintainadequateinventoriesonhandtosatisfycustomerdemand.5.MARKETINGSTRATEGYThissectionprovidesahighleveldescriptionofhowtheorganizationwillmarketitsproductorservice.Sometopicswhichshouldbeincludedare:

@#@howdoesanorganizationdifferentiateitselffromitscompetitors;@#@typesofmarketingtheorganizationwillutilize;@#@andwhotheorganizationwilltarget.Marketingeffortsmustbefocusedontherighttargetgroupsinordertoyieldthegreatestreturnoninvestment.Inordertobesuccessful,ABCmustdifferentiateitselffromcompetitorsinordertoappealtocustomersintheonlinemarketplace.Todothis,ABCwillutilizeitspracticeofpersonalizingitsproductpackagingwhichitcurrentlyoffersin-storecustomers.Currentcompetitorsdonotcurrentlyprovideanypersonalizationofpackaging.Customerswillhavetheabilitytopersonalizemessagesonorinsideofproductpackaging,requestspecificcolor-basedthemes,ortailorpackagingforspecialoccasionsorevents.ABCwillimplementacustomeremailinglistinordertosendproductpromotions,salesadvertisements,andotherspecialofferingstocustomerswhoregister.Additionally,ABCwillofferreferralincentivestocustomerswhoreferourproductstofriendsandfamilyinordertoprovideadditionalincentives.ABCwillalsomaintainacustomerdatabaseinordertodetermineitstargetcustomergroupsandgeographicalregions.ABCwillresearchmarketingintelligenceproviderstodeterminethebenefitsandcostsofpurchasingcustomerinformationfor