Cultural Factors in Business English Communication文档格式.docx
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cross-culturalcommunication;
impactsontheinterculturalbusinessnegotiation;
1.Introduction
Withthedevelopmentofglobalization,thecontactwiththeworldhasbecomemoreandmorefrequent.Aswegoaboutourdailylives,wedonothaveagreatsenseofourculture’sinfluence.Cultureexistseverywherearoundusbetweendifferentnationsanddifferentcountries,soBusinessEnglishisanecessityandweattachgreatimportancetoitsteachingandlearningincorrespondencewiththesocialdevelopment.Forthesakeofsatisfyingtheneedforbusinesstalents,lotsofcoursesconcerningBusinessEnglishhavebeensetinmanyuniversities.However,BusinessEnglishonthewaytosatisfypeopleatpresent.
目录
CulturalFactorsinBusinessEnglishCommunication1
Abstract1
Keywords1
0.Introduction1
1.BusinessEnglishCommunication3
1.1TheConceptofBusinessEnglish3
1.2ConnotationofBusinessEnglish3
2.TheEffectsofCulturalFactorsinEnglishCommunication4
2.1InconformityinCulturalInformation4
2.2Promotingthesuccessofthenegotiations5
3.TheMainCulturalFactorsinBusinessEnglishCommunication5
3.1Differentvaluesandthinkingmodels5
3.2Discrepanciesincustomsandhabits6
3.3Differentviewsoftimeandspace6
3.4Differentreligiousbelievesandtaboos7
4.SuggestionsonOvercomingCulturalObstaclesinBusinessCommunication7
4.1TheConfirmationofLanguage’sMeanings7
4.2ImprovingCulturalAwarenessandSensitiveness8
4.3ConsultingProfessionalvocabularydictionary8
4.4FindingthebestfitpointofChineseandWesternculture8
5.Conclusion10
Bibliography11
Acknowledgements12
2.BusinessEnglishCommunication
2.1TheConceptofBusinessEnglish
Internationalbusinessconsistsofbusinesstransactionsbetweenpartiesfrommorethanonecountry,Examplesofinternationalbusinesstransactionsincludebuyingmaterialsinonecountryandshipthemtoanotherforprocessingorassembly,shippingfinishedproductsfromonecountrytoanotherforretailsale,buildingaplantinaforeigncountrytocapitalizeonlowerlaborcosts,orborrowingmoneyfromonebankinonecountrytofinanceoperationsinanother.
2.2ConnotationofBusinessEnglish
Itisnotconvenientforpeoplewithoutcommunication.Communicationiseverywhere.OnlytrainanumberofproficiencyinbusinessEnglishtalenttomeetthesocialdemandforEnglishtalent.Especiallybusinessmenhaveencounteredpeoplefromallaroundtheworldsincethebeginningofthetime.AndtheSilkRoadhasjustestablishedatypicalexampleofcross-culturalcommunication.
Successfullycommunicatingwithsomeonefromdifferentcultureordifferentcountrieswhichisverydifficulttoourhumanrequiresadegreeofcommunicationcompetence.Mostmodelsofcommunicationcompetenceincludeanaffectiveandbehavioralcomponent,whichisessentialincross-culturalcommunication.
Withtherapiddevelopmentofmodernsocialeconomy,theinterestofcrossculturalcommunicationisincreasing.Theimpactofallaspectsofculturehasalsoincreasedsignificantly.Yetmostofourthoughts,emotions,andbehaviorsareprofoundlyaffectedbydifferentcultures.
3.TheEffectsofCulturalFactorsinEnglishCommunication
3.1InconformityinCulturalInformation
Thebusinessnegotiationisnotonlycommunicationandcooperationbetweenthetwopartieswhichbasedonitowneconomicbenefits,butalsocollisionandcommunicationbetweendifferentcultures.DefinitionofbusinessEnglishbusinessEnglishistheworldbigmarkettheproductoftheformationanddevelopment.Therefore,itiscrucialtounderstandtheculturefactorininternationalbusinessnegotiationsandtoknowfurthernegotiationstylesofbusinessinvariousplaces.
Becauseofthedifferencesinhistoricaltradition,politicalinstitution,economiccondition,culturalbackground,customsandvaluesamongdifferentcountries.Itisparticularlytruewheninternationalbusinessnegotiationstakeplacebetweendifferentcountriesanddifferentnationalities.Everynegotiatorbeforethedeskrootedwithitsownculture.Thus,asagoodnegotiator,weshouldbefamiliarwiththeculturedifferencesofeachcountryandalsotheirculturalbackground,especiallytheirverbalornonverbalhabits,values,wayofthoughts,wayofactionsandpsychologicalcharacteristicsinordertomakefullprepqarationandtoachievemoreinterest.Let’stakewesterncountriesandChinaforexample:
ThephilosophyofAmericanbusinessmenistomakemoremoneythroughefforts,speed,opportunitiesandpower.Theyalwayslookedkindlybutinfacttheylackpatienceininternationalbusinessnegotiation.Theylikedtosaysomestimulatingwordstopushforwardthenegotiationandtheyrarelyhaveanyentertainmentbeforeorafterthenegotiation.Theyputmoneyinthefirstplaceandneverinfluencebyanyemotioninmakingthebusinessdecision.Theymayforgetyournamethenextdayafteryourcooperationforwhattheycaresaboutistheprofitatpresentnotthelongtermrelation.Onthecontrary,Chinesebusinessmenlikedtoinvestmoreemotioninbusinessactivitieslikesendinggiftsandhavingbusinesstalkduringmeals.Thus,theirprogressgoesslowlyandrepeatedly.Thefinaldecisionismadeoutofthemeetingwhiletheaimofthemeetingistocollectinginformation.InChina,thenegotiationistomakesurewhethertheotherpartisagoodcooperatorinalongterm.Theyliketoexchangeideasandthoughtsonthetopicswhichtheyareinterestedinbeforethemeeting.
3.2Promotingthesuccessofthenegotiations
Nonetheless,culturaldifferencesdoexist.Whendealingwithnewculture,manyinternationalbusinesspeoplemakethemistakeofrelyingontheself-referencecriterion,theunconscioususeofone’sownculturetohelpassessnewsurroundings.
Cross-culturalbusinessnegotiation,speakershouldactivelytakethenecessarymeasurestoachievecommunicativepurpose.Modernlifeactively,businessnegotiationsbecometheindispensablepreludetoeconomictrade,alsoisthefirstconditionofenterprisetoobtaineconomicbenefits.Informationaboutspecificculturescanalsobeobtainedfromvariouspublishedsources.Tocomplicatemattersfurther,manycountrieshavemorethanoneculture,althoughthelevelofsuchculturaldiversityvariesbycountry.Successfulinternationalbusinesspeoplemustrecognizetheattributesoftheprimarynationalcultureaswellasanyimportantsubculturesinculturallyheterogeneoussocieties.
4.TheMainCulturalFactorsinBusinessEnglishCommunication
4.1Differentvaluesandthinkingmodels
Nowadays,moreandmoreorganizationsandenterprisesaregettinginvolvedinbusinesscommunicationacrosscultures,betweencultures,andamongcultures.AlthoughthedevelopmentofcontemporaryChinesecultureisdiversesymbiotic,butitissuchadiversesymbiosisofdevelopmentbutisforthedevelopmentofsocialistadvancedculturedirection.Duringthecourseofdoingbusiness,theyneedbefluentinBusinessEnglishindispensably,buttheyarenecessarilyconcernedinbusinessnegotiation.Asamatteroffact,businesscommunicationisinterculturalcommunication.Inordertocommunicatewithanotherculture,youhavetocometotermswithitsomehow.AsScottsuggests,“Effectiveinternationalbusinessskillsarethebackbonethatsupportsthetransactionofbusinessaroundtheworld”.saresult,teachersandstudentsshouldputahighervaluationontheincreaseoftheabilityofcross-culturalcommunicationinthecourseofteachingandlearning.
4.2Discrepanciesincustomsandhabits
Thereexistmuchdiversityindifferentcultureduetotheperformativeformsandjudgingstandardsofcourtesy.Basictoeverysocietyisitssocialstructure,theoverallframeworkthatdeterminestherolesofindividualsinthesociety,thestratificationofthesociety,andindividual’smobilitywithinthesociety.Therefore,wehavetounderstandtheculturaldifferenceswhenwecommunicatewithpeoplefromdifferentculturalbackground.Atthesametime,weshouldtrainourlanguagecapacityandcommunicativecapacity.Inaddition,wecancompareEnglishwithourmothertongue,andbeawareoftheirsimilaritiesanddifference.Yetmostofourthoughts,emotions,andbehaviorsareprofoundlyaffectedbydifferentcultures.Onlyinthiswaycanweselecttheappropriatelanguagestructuresandexpressionandavoidpragmaticfailureincross-culturecommunication.
4.3Differentviewsoftimeandspace
Culturealsoaffectsandreflectsthesecularvaluesandattitudesofthemembersofasociety.Valuesaretheprinciplesandstandardsacceptedbythemembers;
attitudesencompasstheactions,feelings,andthoughtsthatfromthosevalues.Culturevaluesoftenstemfromdeep-seatedbeliefsaboutthei