ENGO45DKMASTERbakWord格式.docx

ENGO45DKMASTERbakWord格式.docx

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g,Norway.

Circulation

Approximately8,800

copies

GOJYSK

Sø

dalsparken18

DK-8220Brabrand,

Denmark

Tel:

+4589397500

Fax:

+4589397501

GOJYSK@

JonasSchrø

der

ManagingEditor

LeaSleimann

EditorialAssistant

LauraRoesgaard

Communication

Coordinator

JanniSø

gaardDahl

JacobH.Hansen

Graphicdesignandlayout

MajaKlonowska

DTP

PiotrSkuza

MarcinDawicki

MarekSzczepański

2

Page3-----------------------

Contents

6

4Sinceourlastissue

6Salesandcustomersarecentral

8FullspeedaheadwithJYSKcustomerpromises

10Privatebrandscreateclarity

11Nowyoucan'

like'

JYSKonFacebook

12JYSKcelebrates25yearsinNorway

14New,user-friendlye-learning

16Scandinavianrootsgainground

JYSKinspectsfurnitureinChina18

Seenandheard19

Makingadifference20

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XXXXX23

XXXXX24

Congratulations!

25

BehindthescenesofGOJYSK26

‘

Page4-----------------------

Sinceourlastissue

ByJanniSø

gaardDahl,Communicationsjsd@

ThelovelystoreinSuzhou,Chinahas

atotalareaof500squaremetres.

cityJYsK

opensinchina

AspartofJYSK'

snewstrategyinChina,thefirstCityJYSKstore

wasrecentlyopenedinthecityofSuzhou.Thestorehasmade

Scandinavianstyleaprominentfeatureandfocusesonmarketing

JYSKas'

ExpertsinSleepingCulture'

.Salesineverythingforagood

night'

ssleephavebeenpositivesincethegrandopening.

Amongthoseinattendanceatthemeetingweretwoofthe

countries'

storemanagers,DistrictManagers,CountryManager

AlexandruBratu,RetailDirectorMikaelNielsen,andseveral

servicelevelemployees.

Firstmeetingforstore

managers

InthecityofSnagov,located40kilometresnorthofRomania'

scapital

cityofBucharest,thefirsteverstoremanagermeetingwasheld

forthenewJYSKNordiccountries,RomaniaandBulgaria.Atthe

meeting,RetailDirectorMikaelNielsentalkedaboutJYSK'

shistory

andJYSKNordic'

sambitionsforRomaniaandBulgaria.

children'

sdayinHelsinki

PlentyofchildrenwereonhandonopeningdayofJYSK'

ssecondstoreinHelsinki,Finland,andthey

weretreatedtotopentertainment.TheFinnishcartooncharactersLittleMyandTheMoominsmade

anappearance,andtherewereplentyofgamesandlaughterforeveryone.

LittleMygavethechildrenatip:

"

Alittletrickadaykeepsyourspiritshigh."

4

Page5-----------------------

chinesewebshop

ThisspringbroughtabouttheopeningofyetanotherJYSKNordic

webshop.ThistimeitwasChina'

sturn,whereonlinesaleswerelaunched

inpartnershipwiththecountry'

smostsuccessfulonlinesalesplatform,

TMALL.Hereaselectionofsome100JYSKproductsaresold,including

duvets,pillowsandbedding.YoucanvisittheChinesewebshopatjysk.

.

ScandinavianstylefeaturesprominentlyonJYSK'

sChinesewebshop.

swedishtrade

showspirit

OurSwedishcolleaguessurvivedsomehecticdays

attheÄ

lvsjö

mä

ssantradefairinSweden,which

washeldinmid-Aprilofthisyear.Thevisitorswere

pleasedbywhattheysaw,andthesalesfigureswere

impressive.

JYsKpurchasesiddesign

Earlierthisyear,JYSKandLarsLarsenpurchased80%ofIDdesign,

oneofDenmark'

sleadinghomefurnishingretailchains,which

operatesunderthenamesIDEmø

blerinDenmark,ILVAintheNordic

RegionandIDdesignintheMiddleEastandelsewhere.

ThedetailscametogethertoformthewholeatJYSK'

strade

showdisplay.

150storesinPoland

Thisspring,Polandcelebratedtheopeningofits150thJYSKstoreinthecity

ofLublin,whichisalreadyhometothreeotherJYSKlocations.Thegrand

openingwascelebratedwithgreatoffersandfunactivitiesforthecustomers,

includingafurnitureassemblycontest.Theyoungestclientswereableto

havepicturestakenwithJYSK'

smascotandhavetheirfacespainted.

InPoland'

sRegion3,wherestorenumber150hasopened,therearealready

almost60stores.

5

Page6-----------------------

Salesandcustomersare

central

Theconcept'

Fromdailytaskstofocusingonsalesandcustomers'

isoneofJYsK'

sprimaryareasoffocus.our

colleaguesinnorwayseetheconceptassomethingofareturntoJYsK'

sorigins.

ByLauraRoesgaard,CommunicationsCoordinatorlro@

"

Theinternalorganisationand

dailyplanningatthestoreare

important,"

explainsMartina

Hangby.

ForCountryManagerMartina

Hangby,theconcept,'

From

dailytaskstofocusingonsales

andcustomers'

isnothingnew;

rather,itisaninitiativethatwill

bringJYSKbacktobasics.

BackwhenJYSKwasfounded,therewasaclearfocus

onsalesandthecustomers.Sincethen,JYSKhasgrown

immensely,andthatgaverisetocountlessadministrative

tasks.Overtime,theadministrativesideofthingsmay

havetakenoverabit,oratanyratewebecameoverly

focusedonthemanytaskswefacedasanorganisation.

Weneedtogetbacktoouroriginalfocusarea,wheresales

andourcustomersareonceagaingiventoppriority,"

Martinasays.

WithreferencetoJYSK'

svalues,sheadds,"

Ourvalues

saynothingaboutadministrativetasks.WeatJYSKaremerchants,andthat'

showwemustactinthestores."

AsMartinaseesit,anoverallattitudeadjustmentisinorderbecause,overtime,employeeshavegrown

accustomedtothinkinginatask-orientedfashion.Fromnowon,though,itshouldbeaboutplacingthecustomer

atthecentreofeverythingwedo.

aconcreteconnection

Intheinterestofcreatingaconcreteconnectionbetween

concepts,NorwayhasdecidedtoinvolvethesetJYSKcustomer

promisesinitsimplementationof'

Fromdailytaskstofocusing

onsalesandcustomers'

.

We'

veselectedthecustomerpromisesthataremostsalesandcustomer-oriented,andhavethendevelopeda

setofspecificstepsthatwillhelpusfulfilthesepromisesinordertoenhancethecustomerexperienceandincrease

sales,"

Martinaexplains.

Bywayofexample,NorwayiscurrentlyworkingwiththeJYSKcustomerpromise,'

Youwillmeetateamin

thestorethatworkstoserveyouefficiently.'

Aspecificcourseofactioninthiscontextensuresthattherightperson

isintherightplaceattherighttime.

Page7-----------------------

We'

rehereforthe

customer

ourcolleaguesattheJYsKstoreinHillevå

g,norwayarewellawareof

theimportanceofsalesandcustomerfocus:

anditshowsinthestore'

s

bottomline,assalesfiguresareontherise.

AccordingtoKjetilSandangerLarsen,

"

rehereforthecustomers.Without

customers,there'

snoworkplace.it'

thatsimple."

KjetilSandangerLarsen,traineeinHillevå

atraineeattheHillevå

gstore,thisisa

positivedevelopment,ascustomersand

salesaregivenhigherprioritythanthe

taskathand.

Weusedtofaceloadsofdeadlinesforanynumberoftasks,but

nowthecustomercomesfirstandforemostandwetakecareofourother

responsibilitieswheneverthere'

stime,suchasbeforeopeninghours,"

saysKjetil.

TheJYSKtraineebelievesthatthestore'

sfocusonsalesandcustomers

benefitsthestaffinpartbecauseitresultsinhappiershoppers.

reseeingacleardifferenceinourcustomers.We'

regettingalot

ofpositivefeedback,andpositivefeedbackisadrivingforce–itenables

youtoimproveandalwaysdoyourbest,"

Kjetilnotes.

Andthecustomers'

attitudeisn'

ttheonlyplacewherethestaffhas

noticedadifference.Thestores'

customersarealsobuyingmore,andthat

hasresultedinanoverallincreaseinsales.

Asimple'

hello'

canbethebeginningofaconversationandawayfor

thecustomertoaskforhelp,"

Kjetilremarks.

Healsoemphasisestheimportanceofsmiling,

remindingusthattheemployeeistheretoserve

thecustomerandshouldbehaveassuch:

evenon

baddays.

Whereisthecustomer?

Theemployeesshould

alwayskeepaneyeonwhatishappening

inthestore,sotheyarealwaysawareof

thecustomersandreadytohelp.

Forexample,ifyou'

restockingitemsontheshelvesandacustomer

approaches,stopwhatyou'

redoingandaskifyoucanhelp.Youcan

alwaysfinishwhatyouweredoingafterwards,"

Kjetilexplains.

Fromdailytaskstofocusingon

salesandcustomers

InMay2012,ameetingwasheldinPragueforall

CountryManagers,RetailManagersandDistrict

ManagersThepurposeofthemeetingwas