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1、g, Norway. Circulation Approximately 8,800 copies GO JYSK Sdalsparken 18 DK - 8220 Brabrand, Denmark Tel: + 45 8939 7500 Fax: + 45 8939 7501 GOJYSK Jonas Schrder Managing Editor Lea Sleimann Editorial Assistant Laura Roesgaard Communication Coordinator Janni Sgaard Dahl Jacob H. Hansen Graphic desig

2、n and layout Maja Klonowska DTP Piotr Skuza Marcin Dawicki Marek Szczepaski 2 Page 3- Contents 6 4 Since our last issue 6 Sales and customers are central 8 Full speed ahead with JYSK customer promises 10 Private brands create clarity 11 Now you can like JYSK on Facebook 12 JYSK celebrates 25 years i

3、n Norway 14 New, user-friendly e-learning 16 Scandinavian roots gain ground JYSK inspects furniture in China 18 Seen and heard 19 Making a difference 20 XXXXX 22 XXXXX 23 XXXXX 24 Congratulations! 25 Behind the scenes of GO JYSK 26 Page 4- Since our last issue By Janni Sgaard Dahl, Communications js

4、d The lovely store in Suzhou, China has a total area of 500 square metres. city JYsK opens in china As part of JYSKs new strategy in China, the first City JYSK store was recently opened in the city of Suzhou. The store has made Scandinavian style a prominent feature and focuses on marketing JYSK as

5、Experts in Sleeping Culture. Sales in everything for a good nights sleep have been positive since the grand opening. Among those in attendance at the meeting were two of the countries store managers, District Managers, Country Manager Alexandru Bratu, Retail Director Mikael Nielsen, and several serv

6、ice level employees. First meeting for store managers In the city of Snagov, located 40 kilometres north of Romanias capital city of Bucharest, the first ever store manager meeting was held for the new JYSK Nordic countries, Romania and Bulgaria. At the meeting, Retail Director Mikael Nielsen talked

7、 about JYSKs history and JYSK Nordics ambitions for Romania and Bulgaria. childrens day in Helsinki Plenty of children were on hand on opening day of JYSKs second store in Helsinki, Finland, and they were treated to top entertainment. The Finnish cartoon characters Little My and The Moomins made an

8、appearance, and there were plenty of games and laughter for everyone. Little My gave the children a tip: A little trick a day keeps your spirits high.4 Page 5- chinese webshop This spring brought about the opening of yet another JYSK Nordic webshop. This time it was Chinas turn, where online sales w

9、ere launched in partnership with the countrys most successful online sales platform, TMALL. Here a selection of some 100 JYSK products are sold, including duvets, pillows and bedding. You can visit the Chinese webshop at jysk. . S candinavian style features prominently on JYSKs Chinese webshop. swed

10、ish trade show spirit Our Swedish colleagues survived some hectic days at the lvsjmssan trade fair in Sweden, which was held in mid-April of this year. The visitors were pleased by what they saw, and the sales figures were impressive. JYsK purchases iddesign Earlier this year, JYSK and Lars Larsen p

11、urchased 80% of IDdesign, one of Denmarks leading home furnishing retail chains, which operates under the names IDEmbler in Denmark, ILVA in the Nordic Region and IDdesign in the Middle East and elsewhere. The details came together to form the whole at JYSKs trade show display. 150 stores in Poland

12、This spring, Poland celebrated the opening of its 150th JYSK store in the city of Lublin, which is already home to three other JYSK locations. The grand opening was celebrated with great offers and fun activities for the customers, including a furniture assembly contest. The youngest clients were ab

13、le to have pictures taken with JYSKs mascot and have their faces painted. In Polands Region 3, where store number 150 has opened, there are already almost 60 stores. 5 Page 6- Sales and customers are central The concept From daily tasks to focusing on sales and customers is one of JYsKs primary area

14、s of focus. our colleagues in norway see the concept as something of a return to JYsKs origins. By Laura Roesgaard, Communications Coordinator lro The internal organisation and daily planning at the store are important, explains Martina Hangby. For Country Manager Martina Hangby, the concept, From d

15、aily tasks to focusing on sales and customers is nothing new; rather, it is an initiative that will bring JYSK back to basics. Back when JYSK was founded, there was a clear focus on sales and the customers. Since then, JYSK has grown immensely, and that gave rise to countless administrative tasks. O

16、ver time, the administrative side of things may have taken over a bit, or at any rate we became overly focused on the many tasks we faced as an organisation. We need to get back to our original focus area, where sales and our customers are once again given top priority, Martina says. With reference

17、to JYSKs values, she adds, Our values say nothing about administrative tasks. We at JYSK are merchants, and thats how we must act in the stores. As Martina sees it, an overall attitude adjustment is in order because, over time, employees have grown accustomed to thinking in a task-oriented fashion.

18、From now on, though, it should be about placing the customer at the centre of everything we do. a concrete connection In the interest of creating a concrete connection between concepts, Norway has decided to involve the set JYSK customer promises in its implementation of From daily tasks to focusing

19、 on sales and customers. Weve selected the customer promises that are most sales and customer-oriented, and have then developed a set of specific steps that will help us fulfil these promises in order to enhance the customer experience and increase sales, Martina explains. By way of example, Norway

20、is currently working with the JYSK customer promise, You will meet a team in the store that works to serve you efficiently. A specific course of action in this context ensures that the right person is in the right place at the right time. Page 7- Were here for the customer our colleagues at the JYsK

21、 store in Hillevg, norway are well aware of the importance of sales and customer focus: and it shows in the stores bottom line, as sales figures are on the rise. According to Kjetil Sandanger Larsen, re here for the customers. Without customers, theres no workplace. it that simple. Kjetil Sandanger

22、Larsen, trainee in Hillev a trainee at the Hillevg store, this is a positive development, as customers and sales are given higher priority than the task at hand. We used to face loads of deadlines for any number of tasks, but now the customer comes first and foremost and we take care of our other re

23、sponsibilities whenever theres time, such as before opening hours, says Kjetil. The JYSK trainee believes that the stores focus on sales and customers benefits the staff in part because it results in happier shoppers. re seeing a clear difference in our customers. Were getting a lot of positive feed

24、back, and positive feedback is a driving force it enables you to improve and always do your best, Kjetil notes. And the customers attitude isnt the only place where the staff has noticed a difference. The stores customers are also buying more, and that has resulted in an overall increase in sales. A

25、 simple hello can be the beginning of a conversation and a way for the customer to ask for help, Kjetil remarks. He also emphasises the importance of smiling, reminding us that the employee is there to serve the customer and should behave as such: even on bad days. Where is the customer? The employe

26、es should always keep an eye on what is happening in the store, so they are always aware of the customers and ready to help. For example, if youre stocking items on the shelves and a customer approaches, stop what youre doing and ask if you can help. You can always finish what you were doing afterwards, Kjetil explains. From daily tasks to focusing on sales and customers In May 2012, a meeting was held in Prague for all Country Managers, Retail Managers and District Managers The purpose of the meeting was