贸易公司创业计划书.doc

贸易公司创业计划书.doc

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篇一：

商贸贸易公司商业计划书

商贸贸易公司商业计划书

拟定人：

公司：

××商贸股份公司

目录

1.概述......................................................................................................................1

1.1.公司简介...........................................................................................11.2概况...................................................................................................21.3主要影响...........................................................................................61.4商业理念...........................................................................................6

2.组织结构..............................................................................................................7

2.1.管理及人员.......................................................................................72.2团队主要组成...................................................................................72.3年度人员分析与费用........................................................................82.4管理机构...........................................................................................8

3.产品组合..............................................................................................................8

3.1.选择产品组合...................................................................................83.2销售预测.........................................................................................103.3分析当前产品组合..........................................................................10

4.市场分析............................................................................................................14

4.1.市场分析.........................................................................................144.2目标市场.........................................................................................154.3市场研究计划.................................................................................16

5.分销与服务........................................................................................................17

5.1.分销职能的构成.............................................................................175.2目前销售渠道分析..........................................................................185.3客户服务与支持.............................................................................19

6.竞争....................................................................................................................20

6.1.当前产品组合的竞争地位..............................................................206.2我们主要的竞争对手......................................................................206.3采取的对策.....................................................................................21

7.广告与促销........................................................................................................21

7.1.目标与策略.....................................................................................217.2下一年的媒体组合..........................................................................227.3广告代理信息.................................................................................227.4下一年广告效果评测......................................................................22

8.营销人员............................................................................................................23

8.1.营销员工数.....................................................................................238.2理想的销售团队.............................................................................238.3非销售人员.....................................................................................248.4200年营销人员费用.......................................................................248.5人力资源发展计划..........................................................................24

9.优势劣势分析....................................................................................................25

9.1.优势.................................................................................................259.2劣势.................................................................................................269.3问题和可能性.................................................................................26

10.目标与策略......................................................................................................27

10.1.概述...............................................................................................2710.2介绍：

新产品组合........................................................................2710.3每个产品线组的市场目标............................................................2810.4销售目标.......................................................................................2910.5各销售渠道的的销售目标............................................................2910.6营销策略.......................................................................................3010.7价格政策.......................................................