商务英语写作Word文档格式.docx

商务英语写作Word文档格式.docx

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Itshouldonlybeusedwhenreallynecessary;

youhavemadearequestformorethantwice;

youfailedtogetapositiveresponse.

5.Inwhatsituationwillyouaddressyourreaderwithhis/hername?

Andhowtochooseacomplimentaryclosetoagreewithit?

1）whenyouknowsbwellenough,youcallthembytheirfirstname,anduseinformalcomplimentarycloselikesincerely,cordially,regards

2）Whenyouknowthenameandyouaresureabouttheirsignature,youcallthembytheirlastname,andusesemi-formalcomplimentarycloselikeyourssincerely,cordiallyyours

6.Ininternationaltrade,therearetwokindsofenquiries?

Whatarethey?

Pleasemakeacomparisonbetweenthem.

Generalenquiryandspecificenquiry

1）generalenquiryissenttoseveralsellers;

Specificenquiryissenttoaspecificseller

2）Specificenquirycanconcludeatransaction

3）generalenquiryistogetsomegeneralinformation;

Specificenquiryistogetdetailedinformation

7.Inwhatsituationwillareferencenumberbeusedwhenwritingabusinesscorrespondence?

Tolinkthepresentletterwiththepreviouscorrespondencetoensureitreachestherightpersonwithoutdelay.

8.Throughwhat 

channelscanacompanysecurethenecessaryinformationaboutaprospectivetradepartner?

1）self-introduction/enquiriesfrommerchants

2）Commercialattacheofaforeignembassy

3）Chambersofcommerceathomeandabroad

4）Branches,agencies,sales,representativeabroad

5）Advertisements

6）Marketsurvey

9.Whatarethemaincomponentsoftheletterconcerningestablishingbusinessrelations?

1）how:

howyouknowtheirnameandaddress

2）Why:

whyyouarewritingtohim（yourrealintention）

3）Introduction:

businessscope

4）Expectation:

forfuturerelations

10.Underwhatcircumstanceshouldwemakeanoffer?

1）onreceiptofanenquiry

2）Nostockavailable

3）Notreceivinganyenquiry

11.Therearetwokindsofoffers,whatarethey?

Therearetwokindsofoffers:

FirmofferandNon-firmoffer.

Nature:

Firmofferisirrevocableandunchangeableandtime-limited.Non-firmofferisnotrestrainedandnotlimitedbytime.

Content:

Firmofferhasallnecessarytermsofatransactionduringthevalidityperiod.Non-firmofferhassometermstoexpressreservation;

suchas“subjecttoourconfirmation”、“onlyforreference”.etc.Itiswithouttradeterms.

Result:

Firmofferistoconcludeatransaction.Non-firmmaybewithoutanyengagement.

12.Howdoyoudefineasalesletter?

Whatdowemeanbyasellingpackage?

Definition:

Atregularintervals,companiesmightmailletterstotheirspecificcustomersorpossiblebuyerstorecommendorpromotesalesoftheirproductsorservices.

Youneedotherpiecestosupportyoursellingmessages.

13.Whatshouldbeemphasizedwhenyouaretryingtopromotesalesofyourproductsorservices?

Featureiswhattheproductorservicehas,benefitiswhatthebuyercangainfromthefeature.Benefitistheoutputoffeature.Whenyouaretryingtopromotesalesofyourproductsorservice,youshouldemphasizethebenefits.

14.Asanintelligentseller,howtoemploysomeusefulstrategiestodealwithbuyer'

srequestforreducingtheoriginalprice?

1）cost:

thepriceisgoingupbecauseoftheriseincostofproduction.

2）Marketcondition:

thepriceofcopperontheworldmarkethasgoneupconsiderablyinthepastfewmonths.

3）Infaltionrate:

theworldmarketforthisitemshowsanupwardtrend.Thereisenergyindictionofafurtherriseinpriceinthenearfuture.

15.Howtoorganizearepeatorderwhenyouaresatisfiedwiththepreviousorder?

1）Opening:

expressingsatisfactionwiththepreviousorder,directlyindicatingtheintentiontoplacearepeatorder.

2）Descriptionofyourorderincludingdetailsabouttheitems.Improvementorchangeofthebusinessconditionsifany.

3）Expressingconfident,expectationofthefulfillmentoftheorder.

16.Howtowriteasubjectheadingforamemo?

Andincludeexamplesinyouranswers.

1）Descriptive:

summarizethegeneraltopicofthememo.e.g.staffmeeting;

securitysystemtraining.

2）Informative:

helpreadersknowthememo’spurpose.e.g.staffmeetingtodiscusssummervocationschedual;

proposalforsecuritysystemtraining.

17.Whatistheuniquesellingpointofanapplicationletter?

Theapplicationhasalreadygotexperience,includingpreviousachievements,specialskills,relevanttrainingreceivedbefore.

18.Howtoshowyourqualificationswhenwritinganapplicationletter?

Youshouldpresentyourqualificationsforthejobrequirementanddiscusshowyourqualificationsrelatetothejobrequirement.

19.Whatarethethreeparagraphscontainedinthebodyofabusinessletter?

Whatistheruleofwritingtheletterbody?

1）Anintroductionoranacknowledgmentofthepreviouscorrespondenceifany

2）Give/inquireaboutinformation

3）Expressahopeorreferstofurtheractioneitherbythewriterorreader

Rule:

single-spacedwithinaparagraph

Double-spacedbetweentwoparagraphs

20.Whenyourmemorequiresanurgeforanaction,howtocloseyourmemo?

Specifytheactionstakenbythereader,whattodo,howtodoit,whentofinish.

Considerhowthereaderwillbenefitfromtheactions,makeitmorepolite.

FourprinciplesofbusinessEnglishwriting

1.Correctness

（correctmechanics/language/information）

2.Clarity

（chooseshort,familiar,conversationalwords;

avoidambiguity,jargon,generaltermsorexpressions）

3.Consideration

（lookatthingsfromtheviewofreaders;

emphasizethereader’sbenefits）

4.Conciseness

（textmustbeshort、conciseanddoesn’thavetoomanyunnecessarywords）

Memo例文

LettersofEstablishingBusinessRelations例文

LettersofComplaint例文

Dear 

Mrs 

Williams

I 

have 

been 

a 

customer 

of 

Orchid 

Department 

Store 

for 

the 

last 

10 

years 

and 

always 

very 

happy 

with 

service.

However, 

when 

visited 

Ladies 

around 

noon 

on 

Monday 

12 

June, 

one 

your 

assistants, 

Sandra 

Wong, 

was 

unprofessional. 

When 

asked 

or 

help 

she 

continued 

talking 

to 

her 

colleague. 

Eventually 

said 

abruptly, 

‘You’ll 

be 

quick 

- 

I’m 

due 

my 

break 

soon!

’

surprised 

at 

this, 

as 

it 

is 

not 

sort 

service 

thatI 

come 

expect 

from 

staff 

Orchid, 

am 

sure 

you 

willinvestigate 

this 

matter.

hope 

hear 

soon.

Yours 

sincerely

ApplicationLetter例文

JobAdvertisement例文

翻译例句