商务英语写作Word文档格式.docx

1、It should only be used when really necessary; you have made a request for more than twice; you failed to get a positive response.5. In what situation will you address your reader with his/her name? And how to choose a complimentary close to agree with it?1）when you know sb well enough, you call them

2、 by their first name, and use informal complimentary close like sincerely, cordially,regards2）When you know the name and you are sure about their signature, you call them by their last name, and use semi-formal complimentary close like yours sincerely, cordially yours6. In international trade, there

3、 are two kinds of enquiries? What are they? Please make a comparison between them.General enquiry and specific enquiry1）general enquiry is sent to several sellers; Specific enquiry is sent to a specific seller2）Specific enquiry can conclude a transaction3）general enquiry is to get some general infor

4、mation;Specific enquiry is to get detailed information7. In what situation will a reference number be used when writing a business correspondence?To link the present letter with the previous correspondence to ensure it reaches the right person without delay.8. Through whatchannels can a company secu

5、re the necessary information about a prospective trade partner?1）self-introduction / enquiries from merchants2）Commercial attache of a foreign embassy3）Chambers of commerce at home and abroad4）Branches, agencies, sales, representative abroad5）Advertisements6）Market survey9. What are the main compone

6、nts of the letter concerning establishing business relations?1）how: how you know their name and address2）Why: why you are writing to him （your real intention）3）Introduction: business scope4）Expectation: for future relations10. Under what circumstance should we make an offer?1）on receipt of an enquir

7、y 2）No stock available3）Not receiving any enquiry11. There are two kinds of offers,what are they?There are two kinds of offers : Firm offer and Non-firm offer. Nature : Firm offer is irrevocable and unchangeable and time-limited. Non-firm offer is not restrained and not limited by time. Content : Fi

8、rm offer has all necessary terms of a transaction during the validity period. Non-firm offer has some terms to express reservation; such as “subject to our confirmation”、“only for reference” .etc. It is without trade terms.Result : Firm offer is to conclude a transaction. Non-firm may be without any

9、 engagement.12. How do you define a sales letter? What do we mean by a selling package?Definition: At regular intervals, companies might mail letters to their specific customers or possible buyers to recommend or promote sales of their products or services. You need other pieces to support your sell

10、ing messages.13. What should be emphasized when you are trying to promote sales of your products or services?Feature is what the product or service has, benefit is what the buyer can gain from the feature. Benefit is the output of feature. When you are trying to promote sales of your products or ser

11、vice, you should emphasize the benefits.14. As an intelligent seller, how to employ some useful strategies to deal with buyers request for reducing the original price?1）cost: the price is going up because of the rise in cost of production.2）Market condition: the price of copper on the world market h

12、as gone up considerably in the past few months.3）Infaltion rate: the world market for this item shows an upward trend. There is energy indiction of a further rise in price in the near future.15. How to organize a repeat order when you are satisfied with the previous order?1）Opening: expressing satis

13、faction with the previous order, directly indicating the intention to place a repeat order.2）Description of your order including details about the items. Improvement or change of the business conditions if any.3）Expressing confident,expectation of the fulfillment of the order.16. How to write a subj

14、ect heading for a memo? And include examples in your answers.1）Descriptive: summarize the general topic of the memo.e.g.staff meeting;security system training.2）Informative: help readers know the memos purpose.e.g.staff meeting to discuss summer vocation schedual;proposal for security system trainin

15、g.17. What is the unique selling point of an application letter?The application has already got experience, including previous achievements,special skills,relevant training received before.18. How to show your qualifications when writing an application letter?You should present your qualifications f

16、or the job requirement and discuss how your qualifications relate to the job requirement.19. What are the three paragraphs contained in the body of a business letter? What is the rule of writing the letter body?1） An introduction or an acknowledgment of the previous correspondence if any 2） Give /in

17、quire about information3） Express a hope or refers to further action either by the writer or readerRule: single-spaced within a paragraph Double-spaced between two paragraphs20. When your memo requires an urge for an action, how to close your memo?Specify the actions taken by the reader, what to do,

18、 how to do it, when to finish.Consider how the reader will benefit from the actions, make it more polite.Four principles of business English writing1.Correctness （correct mechanics/language/information）2.Clarity （choose short, familiar, conversational words;avoid ambiguity, jargon,general terms or e

19、xpressions）3.Consideration （look at things from the view of readers;emphasize the readers benefits）4. Conciseness （text must be short 、 concise and doesnt have too many unnecessary words） Memo例文Letters of Establishing Business Relations 例文 Letters of Complaint 例文DearMrsWilliamsIhavebeenacustomerofOr

20、chidDepartmentStoreforthelast10yearsandalwaysveryhappywithservice.However,whenvisitedLadiesaroundnoononMonday12June,oneyourassistants,SandraWong,wasunprofessional.Whenaskedorhelpshecontinuedtalkingtohercolleague.Eventuallysaidabruptly,Youllbequick-Imduemybreaksoon!surprisedatthis,asitisnotsortservicethatIcomeexpectfromstaffOrchid,amsureyouwillinvestigatethismatter.hopehearsoon.YourssincerelyApplication Letter 例文Job Advertisement例文 翻译例句