电子商务第二章题库Word格式文档下载.docx

电子商务第二章题库Word格式文档下载.docx

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5.

Intermediariesaretypicallythirdpartiesthatoperatebetweenbuyersandsellers.

6.

Theseller’sportalisthemostimportantcomponentofamarketspaceinfrastructure.

7.

Aregionalelectronicstoreprimarilyservescustomerswholivenearby.

TypesofStoresandMalls

8.

Inapublice-marketplace,therearefewsellers,butmanybuyers.

PublicE-Marketplaces

9.

Aconsortiumservesmanybuyersandmanysellers.

10.

Inasell-sidee-marketplace,acompanysellseitherstandardorcustomizedproductstoqualifiedcompanies.

PrivateE-Marketplaces

11.

Withpublishingportals,thereisrelativelylittlecontentcustomization,butthereisextensivesearchandinteractivecapabilities.

InformationPortals

12.

E-distributorsaggregatethecatalogsofmanysuppliersinonelocation.

E-DistributorsinB2B

13.

Intermediariesprovidevalue-addedactivitiesandservicestobothbuyersandsellers.

IntermediationandSyndicationinE-Commerce

14.

Disintermediationmostoftenoccurswithintermediariesthatprovidevalue-addedservicestobuyersorsellers.

DisintermediationandReintermediation

15.

Electroniccatalogsarethebackboneofmoste-commercesites.Theyconsistofaproductdatabase,adirectorywithsearchcapabilities,andapresentationfunction.

ElectronicCatalogs

16.

Asearchengineshouldincludeorderprocessingtechnologywhichallowscustomerstoaccumulateitemstheywishtobuywhiletheycontinueshopping.

SearchEnginesandIntelligentAgents

17.

Theoffermadebythesellerinanauctionincludesthepricefortheproductoffered.

DynamicPricingandTypesofAuctions

18.

Reverseauctionsinvolveonebuyerandmanypotentialsellers.

OneBuyer,ManyPotentialSellers

19.

Inaforwardauction,asellerentertainsbidsfrommanybuyers.

OneSeller,ManyPotentialBuyers

20.

Inadoubleauction,therearemanypotentialbuyersandonlyoneseller.

ManySellers,ManyBuyers

21.

Inthename-your-own-pricemodel,buyersnamethepricetheyarewillingtopayaswellasothertermsofthesale.

TheName-Your-Own-PriceModel

22.

Oneoftheprimaryadvantagesofonlineauctionsistheverylowpossibilityoffraudamongbuyersandsellers.

LimitationsofE-Auctions

23.

Bybringingtogethermanypotentialbuyersinagivenlocation,onlineauctionsprovidetheliquiditynecessarytocreateamarketplaceforuniqueitems.

ImpactsofE-Auctions

24.

Inbartering,goodsand/orservicesexchangehandswithnoexchangeofmoney.

OnlineBartering

25.

E-barteringimprovesthematchingprocessbyattractingmorepotentialpartnerstotheexchange.

26.

Staticpricingisacharacteristicofonlinenegotiating.

OnlineNegotiating

27.

Internetecosystemsareorganizedaroundtherulesandregulationsofe-commerceasdeterminedbytheFCC.

TheInternetEcosystem

28.

TheInternetecosystemfollowsthehierarchical,command-and-controlbusinessmodeloftheindustrialeconomy.

29.

Unlikethetraditionalvaluechain,theInternetecosystemisinclusiveandhasrelativelylowbarrierstoentry.

30.

ThereductioninsearchcostsaffordedbuyersbytheInternetforcesonlineretailerstoreducepricesinordertocompete.

CompetitiveFactors

31.

Differentiationreferstotheabilityofane-companytocustomizeproductsandservicestotheexactspecificationsofcustomers.

32.

Inperfectcompetition,largebuyersandsellersdeterminepricesbytheiractionsinthemarketplace.

33.

Pricecuttingindifferentiatedmarketshasminimalimpactonmarketshare.

34.

Differentiationincreasesthesubstitutabilitybetweencompetingproducts.

35.

IntheworldofEC,competitionisbetweenbusinessmodels.

36.

Duetothehighcostoftechnology,barrierstoentryarehigherforonlinebusinessesthanfortraditionalbrickandmortaroperations.

37.

Intheonlineworld,competitionbetweenentirenetworksisreplacingcompetitionbetweenindividualcompanies.

38.

Aprimaryimpactofe-commerceisadeclineindirectmarketing.

ImprovingDirectMarketing

39.

E-commercereducescycletimeininternationaltradebyasmuchas90%.

40.

Invirtualmanufacturing,acompanyrunsmultiple,dispersed,manufacturingplantsasthoughtheywereallatthesamelocation.

ImpactsonManufacturing

MultipleChoiceQuestions

41.

AllofthefollowingarefunctionsofmarketsEXCEPT:

a.providinganinstitutionalinfrastructure.

b.buildingeffectivegoodsandservices.

c.facilitatingtheexchangeofinformation,goods,services,andpayments.

d.matchingbuyersandsellers.

bReference:

42.

Inamarketspace,thepartywiththemostcontrolisthe:

a.manufacturer.

b.retailer.

c.customer.

d.Internetserviceprovider.

cReference:

43.

Astoresellingonlyafewtypesofproductsiscalled:

a.ageneralstore.

b.aglobalstore.

c.aclick-and-mortarstore.

d.aspecializedstore.

dReference:

44.

AB2Bmarketplaceownedbyneitherthebuyernorsellerandincludesmanybuyersandsellersiscalled:

a.apublice-marketplace.

b.aconsortium.

c.aprivatee-marketplace.

d.aninformationportal.

aReference:

45.

Commercialportals:

a.alwaysincludeaudiointerfaces.

b.mustbeaccessiblebymobiledevices.

c.offercontentfordiversecommunitiesandarethemostpopularportalsontheInternet.

d.coordinaterichcontentwithintherelativelynarrowcorporateandpartners’communities.

cReference:

46.

IntermediariesaddressallofthefollowinglimitationsofdirectinteractionsEXCEPT:

a.highsearchcosts.

b.inadequatequality.

c.lackofprivacyforbuyers.

d.pricinginefficiencies.

TheRolesandValueofIntermediariesinE-Markets

47.

Theprimaryfunctionofe-distributorsisto:

a.aggregatethecatalogsofmanysuppliers.

b.provideproductcomparisonsacrossmanydifferentsuppliers.

c.conductonlinereverseauctions.

d.distributeinformationforaparticularsupplier.

48.

Whichofthefollowingintermediarieswouldbethebestcandidateforelimination?

a.Anintermediarythatprovidescustomerfinancingforlargeorders.

b.Anintermediarythatprovidescustomizedproductinstallationbasedonthespecificneedsofthecustomer.

c.Anintermediarythatprovidessearchcapabilitiesbypriceandproductspecificationacrossmanymanufacturers.

d.Anintermediarythatbringsbuyersandsellerstogetherbylistingpricesandprovidingpicturesofproducts.

49.

Reintermediationoccurswhen:

a.thepowerofexistingintermediariesincreases.

b.directinteractionsbetweenbuyersandsellersarereplacingtheroleofintermediaries.

c.newusesarediscoveredformatureproducts.

d.newkindsofintermediariesemerge.

DisintermediationandReintermediation

50.

Ratherthansellingitscomputersthroughofficesupplyandelectronicsretailers,DellsellsdirectlytoitscustomersthroughitsWebsite.Thisisanexampleof:

a.disintermediation.

b.intermediation.

c.reintermediation.

d.digitalization.

51.

Adisplaysdifferentbooksandproductsforeachcustomerbasedonpreviouspurchasesattheirsite.Thisisanexampleof:

a.astandardcatalog.

b.disintermediation.

d.acustomizedcatalog.

52.

AprogramthatcanaccessadatabaseofInternetresources,searchforspecificinformation,andreporttheresultsiscalleda（n）:

a.intelligentagent.

b.e-catalog.

c.searchengine.

d.shoppingcart.

cReference:

SearchEnginesandIntelligentAgents

53.

Allofthefollowingarelimitationsoftraditionaloff-lineauctionsEXCEPT:

a.sellersareguaranteedth