电子商务第二章题库Word格式文档下载.docx

1、5.Intermediaries are typically third parties that operate between buyers and sellers. 6.The sellers portal is the most important component of a marketspace infrastructure. 7. A regional electronic store primarily serves customers who live nearby. Types of Stores and Malls 8.In a public e-marketplace

2、, there are few sellers, but many buyers. Public E-Marketplaces 9.A consortium serves many buyers and many sellers. 10. In a sell-side e-marketplace, a company sells either standard or customized products to qualified companies. Private E-Marketplaces 11.With publishing portals, there is relatively

3、little content customization, but there is extensive search and interactive capabilities. Information Portals 12.E-distributors aggregate the catalogs of many suppliers in one location. E-Distributors in B2B 13.Intermediaries provide value-added activities and services to both buyers and sellers. In

4、termediation and Syndication in E-Commerce 14.Disintermediation most often occurs with intermediaries that provide value-added services to buyers or sellers. Disintermediation and Reintermediation 15.Electronic catalogs are the backbone of most e-commerce sites. They consist of a product database, a

5、 directory with search capabilities, and a presentation function. Electronic Catalogs 16.A search engine should include order processing technology which allows customers to accumulate items they wish to buy while they continue shopping. Search Engines and Intelligent Agents 17. The offer made by th

6、e seller in an auction includes the price for the product offered. Dynamic Pricing and Types of Auctions 18.Reverse auctions involve one buyer and many potential sellers. One Buyer, Many Potential Sellers 19.In a forward auction, a seller entertains bids from many buyers. One Seller, Many Potential

7、Buyers 20.In a double auction, there are many potential buyers and only one seller. Many Sellers, Many Buyers 21.In the name-your-own-price model, buyers name the price they are willing to pay as well as other terms of the sale. The Name-Your- Own- Price Model 22.One of the primary advantages of onl

8、ine auctions is the very low possibility of fraud among buyers and sellers. Limitations of E-Auctions 23.By bringing together many potential buyers in a given location, online auctions provide the liquidity necessary to create a marketplace for unique items. Impacts of E-Auctions 24.In bartering, go

9、ods and/or services exchange hands with no exchange of money. Online Bartering 25.E-bartering improves the matching process by attracting more potential partners to the exchange. 26.Static pricing is a characteristic of online negotiating. Online Negotiating 27.Internet ecosystems are organized arou

10、nd the rules and regulations of e-commerce as determined by the FCC. The Internet Ecosystem 28.The Internet ecosystem follows the hierarchical, command-and-control business model of the industrial economy. 29.Unlike the traditional value chain, the Internet ecosystem is inclusive and has relatively

11、low barriers to entry. 30.The reduction in search costs afforded buyers by the Internet forces online retailers to reduce prices in order to compete. Competitive Factors 31.Differentiation refers to the ability of an e-company to customize products and services to the exact specifications of custome

12、rs. 32.In perfect competition, large buyers and sellers determine prices by their actions in the marketplace. 33.Price cutting in differentiated markets has minimal impact on market share. 34.Differentiation increases the substitutability between competing products. 35.In the world of EC, competitio

13、n is between business models. 36.Due to the high cost of technology, barriers to entry are higher for online businesses than for traditional brick and mortar operations.37.In the online world, competition between entire networks is replacing competition between individual companies.38.A primary impa

14、ct of e-commerce is a decline in direct marketing. Improving Direct Marketing39.E-commerce reduces cycle time in international trade by as much as 90%.40.In virtual manufacturing, a company runs multiple, dispersed, manufacturing plants as though they were all at the same location. Impacts on Manufa

15、cturingMultiple Choice Questions41.All of the following are functions of markets EXCEPT:a. providing an institutional infrastructure. b. building effective goods and services.c. facilitating the exchange of information, goods, services, and payments.d. matching buyers and sellers. b Reference:42.In

16、a marketspace, the party with the most control is the:a. manufacturer.b. retailer.c. customer.d. Internet service provider. c Reference: 43.A store selling only a few types of products is called: a. a general store.b. a global store.c. a click-and-mortar store.d. a specialized store. d Reference:44.

17、A B2B marketplace owned by neither the buyer nor seller and includes many buyers and sellers is called:a. a public e-marketplace.b. a consortium.c. a private e-marketplace.d. an information portal. a Reference:45.Commercial portals:a. always include audio interfaces.b. must be accessible by mobile d

18、evices.c. offer content for diverse communities and are the most popular portals on the Internet.d. coordinate rich content within the relatively narrow corporate and partners communities. c Reference:46.Intermediaries address all of the following limitations of direct interactions EXCEPT:a. high se

19、arch costs.b. inadequate quality.c. lack of privacy for buyers.d. pricing inefficiencies. The Roles and Value of Intermediaries in E- Markets47.The primary function of e-distributors is to:a. aggregate the catalogs of many suppliers.b. provide product comparisons across many different suppliers.c. c

20、onduct online reverse auctions.d. distribute information for a particular supplier.48.Which of the following intermediaries would be the best candidate for elimination?a. An intermediary that provides customer financing for large orders.b. An intermediary that provides customized product installatio

21、n based on the specific needs of the customer.c. An intermediary that provides search capabilities by price and product specification across many manufacturers.d. An intermediary that brings buyers and sellers together by listing prices and providing pictures of products.49.Reintermediation occurs w

22、hen:a. the power of existing intermediaries increases.b. direct interactions between buyers and sellers are replacing the role of intermediaries.c. new uses are discovered for mature products.d. new kinds of intermediaries emerge. Disintermediation and Reintermediation 50.Rather than selling its com

23、puters through office supply and electronics retailers, Dell sells directly to its customers through its Web site. This is an example of:a. disintermediation.b. intermediation.c. reintermediation.d. digitalization.51.A displays different books and products for each customer based on previous purchas

24、es at their site. This is an example of:a. a standard catalog.b. disintermediation.d. a customized catalog.52.A program that can access a database of Internet resources, search for specific information, and report the results is called a（n）:a. intelligent agent.b. e-catalog.c. search engine. d. shopping cart. c Reference: Search Engines and Intelligent Agents53.All of the following are limitations of traditional off-line auctions EXCEPT:a. sellers are guaranteed th