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Corporateculture:
3.1Teamworkisworkperformedbyateamtowardsacommongoal.
Inabusinesssettingaccountingtechniquesmaybeusedtoprovidefinancialmeasuresofthebenefitsofteamworkwhichareusefulforjustifyingtheconcept.
Innovationistheotheraimofourcorporatecultureofourcompany.INfashionindustryinnovationisveryimportanttoacompany;
weneeddesignthenewstylecloth.Acompanywhichhasthecouragetoinnovatewillbethewinnerinthisindustryatlast.
4:
Short-termgoal:
Theshort-termgoalofourcompanyisexpandtheItalianmarket.Weprovidestheconvenienceofaone-stopshopforcustomerthroughatotalvalue-addedpackage-fromproductdesignanddevelopment,throughrawmaterialandfactorysourcing,productionplanningandmanagement,qualityassuranceandexportdocumentstoshippingconsolidation.
SelectingusandyouwillfindSimpleLifeGarmentswillbeyourbest,professional,topsupplierinChinaforexportinggarments!
Ⅱ:
Definethecorporatecompany
Beforeweestablishthebusinessrelationshipweneedtomakeasurvey.
1:
EnsembleintroductionoftheWonderfulGarmentsImport&
ExportCo.,Ltd:
WonderfulGarmentsImport&
ExportCo.,Ltd.isoneofthespecializedforeigntradeimport&
exportcompaniesinMilanItaly,anditisanintegratedshare-holdingfirmwithbusinessscopesininternationaltrade,realestatedevelopment,laborforceexport,foreigneconomiccooperationandoverseasexhibitionbusiness,etc.
2:
TheHistoryofWonderfulGarmentsImport&
ExportCo.,Ltd.
Itisfoundedin1979,withabusinesshistoryofover30years,thecompanyhasbeengrowingconstantlyeversince.In1998,thecompanyintoashare-holdingfirmwitharegisteredcapitalofEURO45millionanditpassedthecertificationofISO9001:
2000qualitysysteminthesameyear.Relyingonexperienceandsuperiorityin30years'
internationalizationmanagementprocess,theyhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket.
3:
Theshort-termgoalofWonderfulGarmentsImport&
Thecompanyinsistsonmulti-dimensionaldevelopmentalstrategy.Thereare18businessdepartmentsinthecompanyaswellaswell-managedproductionbasesi.e.4wholly-ownedgarment-manufacturingbasesandseveralgarmentscompaniesinwhichtheCompanyholdsmajorstakes.Exportbusinessscopecoversknitted/wovengarments,fabricsandtextiles,hometextiles,casesandbags,shoesandcaps,gloves,hardware,etc..Afteryearsofhardwork,thecompanyalreadybecomesanintegratedenterpriseaimingatnotonlytradebusiness,butalsoinvestment,realestate,miningindustryfromatraditionaltradingcompany.
Facingdomesticandinternationaldevelopchanceandchallenge,thecompanysincerelywelcomescustomersbothathomeandabroadinclosecooperationformutualbenefits.
Ⅲ:
Writeananalysisreport
(Ⅰ):
Report1(Thisreportisforourcompany.)
OurcompanydecidedtoestablishcooperativerelationswiththeWonderfulGarmentsImport&
ExportCo.,Ltd,thenecessityandthebenefitsofcooperationareindicatedinthisreport.
Currently,ourcompany'
sindustrialchainisstillnotperfect:
wehaveagoodprocess,butnotagoodfabric;
haveagoodprocess,goodfabric,butnotagoodmarket.Itisdifficulttoachieveinternationalbypromoteourbrandunilaterally,weneedtocombinewithforeignbrandsandfindinternationalshortcut.
Cooperatewithinternationalbrands,withproveninternationalbrandsoperatingmode,isaninternationalshortcut.
Witheconomicdevelopmentandscientificculturalprogress,clothingandapparelindustryisincreasinglywell-developedandmaturemarkets,especiallyafterChinaentredintoWTO,ourgarmententerprisesarefacingbothopportunitiesandchallenges.Tothisend,wemustmaketimelyadjustmentsandimprovementsinsomeparts:
designanddevelopment,productionmanagement,brandmarketingandmarketingservices.So,theselectionofco-operationwiththeinternationalfashionindustryshouldbeaverydesirableandnecessaryapproach.
Internationalcompanygenerallyhasalonghistory,whethertheproductionprocess,technology,plantmanagement,marketingmodelsareallmorematurethanthedomesticbrands.Theyhasitsownsetofperfectoperationsystemthatcanbringusadvancedexperience.
Throughthiscollaboration,wecannotonlydrawfromtheessenceoffashion,butalsocanthroughthewindowtotheworldofself,forthenextEuropeanmarketinfuture.
(Ⅱ):
Report2(ThisreportisforWonderfulClothingCompany.)
DearSirs,
WehaveyournameandaddressfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinItaly.Wewishtoinformyouthatwespecializeinbothclothingandfashion,andshallbepleasedtoenterintobusinessrelationswithyou.
Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbyourcorporationwithdetailedspecificationsandmeansofpacking.
Ourcompany’spurposeis"
tobuildaknowledge-basedinternationalbrand"
withinternationalbusinessphilosophy,andthemodeofoperationisinlinewithinternationalstandards
Asweallknow,inrecentyears,anumberofinternationalclothingbrandshavestartedtotakethestrengthofthegarmentanddomesticjointventures,cooperativemannertoachievethepurposeoflocalization;
anddomesticapparelbrandsarealsolookingforthestrengthoftheinternationallyrenownedcompany,withitssophisticatedbrandworkstoachieveinternationalobjectives.China'
stextileexportquotas’abolishmentisaimtoachievetheintegrationofinternationalmarkets,goingoutandbringingindifferentwaysareinternational.
Wehavelearnedyourcompanyisacompanywith30years.Relyingonexperienceandsuperiorityin30years'
internationalizationmanagementprocess,youhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket.Becauseofthefinancialcrisis,theworldeconomiconlygotaweakrecoveryandstillstayingattheshadowofthecrisis,andweknowthatyourcompanyhasgonethroughadifficultperiod.AstheChinesegovernment'
smacro-control,ourcompanyhasnotbeentoomanylossesinthelastyearbeforethecrisishadbeenrestoredtoprofitability,andthecompany'
sturnoverhasbeenasteadyincrease.AsOurshorttermgoalistoopentheItalianmarket,sowehopetocooperatewithyourcompany.WearewillingtobeyouragentinChina,andhelpyoutoopenthechinesemarket.Wecanalsoprovideyouwithsilkandotherfabrics,savingyourcompanyunnecessarycosts.AndwehopethatyourcompanycanprovideuswithsellingourproductsinItaly'
srelativelygoodchannel,andtohelpmycompanymaketheappropriatepublicity.
Hereisourannualclothingtable,hopeyoucanhaveabetterunderstandingofourcompany'
sproductsprojectthroughit.
SpringandSummer
AutumnandWinter
Name
Proportion
Priceband
Dress
21%
398-658
11%
298-698
Shirts
12%
228-498
Shirts,pants,skirts
19%
168-498
Harnessclothes
2%
Cotton
398-888
Skirt
9%
198-498
Overcoat
17%
498-798
T-shirt
42%
168-298
Coat
7%
268-598
Robe
698-1088
4%
698-1680
Trousers
13%
198-298
Sweater
298-498
Shorts
3%
Windbreaker
408-728
furclothing
488-1998
Ourcooperationwillnotonlyhavethesamegoalsandcommoninterests,oracomprehensive,thoroughandcompletecooperation.Herethecooperationofbothfunds,therearetechnologicalcooperation,cooperationandtradebrandcooperation.
Cooperationisbeneficialforbothsides.Foryourcompany,itcanhelpyoutoopentheChinesemarketandgetthehigh-qualityofclothmoreconvenient,bothgainabroadermarketandcostsavings.It’sveryhelpfultoyourcompanytorecovertheeconomymorequickly.Forourcompany,afteropenupthemarketinItaly,ithelpustofurtheropenEuropeanmarke