附录二商业计划书Word文档格式.docx

附录二商业计划书Word文档格式.docx

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一、企业概况

企业名称:

____________________________________________________________________________________________________________________________________________________________

法律形式:

_______________________________________________________________________________

联系地址:

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________

电话:

________________________________电子信箱:

_________________________________

经营范围：

[]制造业[]服务业[]批发商[]零售商

商业计划简介

产品服务

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________________

顾客

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

_______________________________________________________________________________所有者

（姓名、地址、资质、企业中的作用、相关经历）

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

吸收就业人数___________________________________

启动资本

投资___________________________________

运营资本___________________________________

总计___________________________________

资金来源

业主的储蓄_________________________________

合伙人出资_________________________________

民间借贷_________________________________

银行贷款_________________________________

二、商业构想和市场分析

商业构想描述

（如需求、谁是顾客、满足顾客需求的产品或服务、如何吸引顾客等）

__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

三、主营产品

产品或服务的详细描述

产品/服务

（1）

（2）

名称

规格（例如大小，颜色，

质量等）

包装

售后服务

（3）

（4）

四、定价计划

顾客可接受的价格

高；

中；

低

竞争对手的价格

本企业定价

本企业定价的理由

折扣空间

有（%）无

五、选址计划

企业的位置

企业选址计划的描述

_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________选择此地的理由

通过以下渠道销售货物或服务来吸引顾客：

[]个人[]零售商[]批发商[]其他人

选择这种分销方式的根据

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

六、促销计划

启动促销

向顾客宣传新企业开张的计划活动（比如通过印刷品、小册子、海报、报纸文章、电台广告、开业庆典等。

还要调查各种不同促销方式的费用）

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________