ExerciseforChap01Word文档格式.docx

ExerciseforChap01Word文档格式.docx

《ExerciseforChap01Word文档格式.docx》由会员分享，可在线阅读，更多相关《ExerciseforChap01Word文档格式.docx（8页珍藏版）》请在冰豆网上搜索。

9.SamWatkinsjustrecentlyateand,therefore,feelsjustifiedinrefusingfoodfromhisMiddleEasternhost.Inthisinstance,Sam'

sself-referencecriterionhasjustsavedhimfrommakingaculturalblunder. 

10. 

Toavoiderrorsinbusinessdecisions,itisnecessarytoconductacross-culturalanalysisthatemphasizestheneedforethnocentrism. 

11. 

Tobegloballyaware,youshouldbetolerantofculturaldifferences. 

12. 

Tobegloballyaware,youshouldrequirethatallofyourinternationalcustomersknowaboutyourculturalrulesandadherestrictlytoeachone. 

13. 

Ifacompanyisinastagedesignatedasbeingonewith"

nodirectforeignmarketing,"

thecompanydoesnotactivelycultivatecustomersoutsidenationalboundaries. 

14. 

Ofallthestagesininternationalbusiness,astagecalled"

regularforeignmarketing"

producesthemostprofoundchangeintheorientationofthecompanytowardmarketsandassociatedplanningactivities.

15. 

Ifacompanyusesastrategicorientationcalleddomesticmarketextension,itviewsitsinternationaloperationsassecondarytoandanextensionofitsdomesticoperations. 

16.Theglobalmarketingconceptviewsthemarketplaceasconsistingofoneprimarydomesticmarketthatiscomplimentedbyseveralsmallerregionalmarkets. 

MultipleChoiceQuestions

1.International__________playanimportantroleinpromotingglobalpeaceandprosperity. 

A. 

foreignaidandtreaties

B. 

competitionandconsumerspending

C. 

tradeandmarketing

D. 

consumerandindustrialservices

Ofalltheeventsandtrendsaffectingglobalbusinesstoday,fourstandoutasthemostdynamic.Whichofthefollowingwouldbeoneofthoseevents?

ThetrendtowardbuyingAmericancarsinEurope.

ThetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountriesinLatinAmerica,Asia,andEasternEurope.

ThetrendtowardusingEnglishasthegloballanguage.

Thetrendtowardestablishingaworldcurrency. 

3. 

AllofthefollowingeventsandtrendsareamongthefourmajortrendsdescribedinthechapterashavingamajorimpactoreffectonglobalbusinessEXCEPT:

thetrendtowardtheacceptanceofthefreemarketsystemamongdevelopingcountriesinLatinAmerica,Asia,andEasternEurope.

therapidgrowthoftheWorldTradeOrganizationandregionalfreetradeareassuchasNAFTAandtheEuropeanUnion.

theburgeoningimpactoftheInternetandotherglobalmediaonthedissolutionofnationalborders.

thetrendtowarddecreasingOPECprofitsasoilreservesdeclineinthe21stcentury. 

4. 

SimiKhanwantstomovehisbusinessintotheinternationalarenaasquicklyaspossible;

however,tobesuccessfulhemustconsideravarietyoffactorsthathaveglobaldimensions.WhichofthefollowingfactorswouldbemostimportanttoSimiKhan'

scomputertechnologybusinessashemovesforwardwithhisglobalexpansionplans?

Electricityusagearoundtheworld.

Thedrivetowardamoreergonomicworkplace.

Communicationandtechnologynetworksinthird-worldcountries.

RestrictionsonadvertisinginRussia. 

5. 

Forfirmsventuringintointernationalmarketingforthefirsttime,thefirstrequirementis:

employmentofforeignnationalsintargetforeignmarkets.

athoroughandcompletecommitmenttoforeignmarkets.

obtainmarketdatafromconsulateofthecountrybeingtargeted.

anassessmentofthecostofdoingbusinessintheforeignmarket.

6 

___________istheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'

sgoodsandservicestoconsumersorusersinmorethanonenationforaprofit. 

Globalmanagement

Globalbusiness

Marketing

Internationalmarketing

7. 

Theperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'

sgoodsandservicestoconsumersorusersinmorethanonenationforaprofitiscalled:

globalmanagement.

globalbusiness.

theglobalmarketingconcept.

internationalmarketing.

8 

Theonlydifferencebetweenthedefinitionsofdomesticmarketingandinternationalmarketingisthatmarketingactivities:

focusonconsumersindomesticmarketsandbarterersinforeignmarkets.

takeplaceinmorethanonecountry.

followtraditionalcommunicationpathsindomesticmarkets.

focusondistributioninthedomesticmarket.

9.Withrespecttotheenvironmentinwhichabusinessoperates,suchfactorsascompetition,legalrestrains,governmentcontrols,andtheweatherwouldallbeexamplesofwhatarecalled:

controllableelements.

uncontrollableelements.

predictableelements.

demographicelements.

10.AllofthefollowingwouldbeconsideredtobecontrollableelementsofmarketingdecisionsEXCEPT:

product.

price.

promotion.

governmentregulations.

11. 

Consideringthemodeloftheinternationalmarketingtaskdisplayedinthetext,whichofthefollowingreasonsdemonstratesthemostimportantdifferencebetweentheinternationalmarketer'

staskandthatofthedomesticmarketer?

Theinternationalmarketermustdealwithatleasttwolevelsofuncontrollableuncertaintyinsteadofone.

Theinternationalmarketermustrelyonatleasttwolevelsofcontrollablecertaintyinsteadofone.

Theinternationalmarketerisnevercertainaboutsupplyordemand.

Theinternationalmarketerisnevercertainabouttotalmarketsize.

12. 

RobertJonasisinchargeofanewmarketingeffortdirectedtowardPeru.InorderforhiscompanytoeffectivelymarketanddistributetoallofPeru'

smajorcities,Mr.JonasmustdevisealogisticsplanforcrossingtheAndesMountainsonadailybasis.WhichofthefollowingforeignenvironmentuncontrollablevariableswouldbeachiefconcernasMr.Jonasdeviseshisplan?

Competitiveforces

Culturalforces

Geographyandinfrastructure

Economicforces

13. 

Comparedtotheforeignenvironmentuncontrollablevariables,whichofthefollowingelementsisexcludedfromthedomesticmarketer'

slistofuncontrollablevariables?

Politicalforces

Competitivestructure

Economicclimate

14.AllofthefollowingappearasaforeignenvironmentuncontrollablevariableinthemodeloftheinternationalmarketingtaskshowninthetextEXCEPT:

economicforces.

competitiveforces.

productdemandforces.

culturalforces.

15. 

Apoliticaldecisioninvolving_______________wouldmostlikelyhaveadirecteffectonafirm'

sinternationalmarketingsuccess. 

domesticforeignpolicy

immigrationreform

oilexplorationpolicy

FCCsatelliteregulations

16.RalphWaitehasjustbeenassignedthetaskofreviewinghiscompany'

sinternationalinvestmentopportunities.Heknowsthathisviewofthelistofopportunitiesshouldbetemperedbyforeignenvironmentuncontrollablesthatmightbeencountered.WhichofthefollowingwouldbetheBESTillustrationofaforeignenvironmentaluncontrollablethatMr.Waiteshouldinvestigate?

Acountry'

sleveloftechnology.

Pricingpoliciesintheforeigncountry.

Theabilitytodoresearchintheforeigncountry.

Manufacturingcapabilitiesintheforeigncountry.

17 

The_____________isanuncontrollableelementthatcanoftenbemisreadbecauseofthevastdifferencesthatmayexistbetweendevelopedandundevelopedcountries. 

Structureofdistribution

economicforces

political/legalforces

leveloftechnology

18.The_____________andissuesabroadareoftenamplifiedbythe"

alienstatus"

ofthecompany,whichincreasesthedifficultyofproperlyassessingandforecastingthedynamicinternationalbusinessclimate. 

structureofdistribution

competitiveforces

19. 

Globalbusinessesmustbewillingtoadjustandadaptamarketingprogramtoaforeignmarket.Inabroadsense,theenvironmentaluncontrollableelementsconstitutethe:

problem.

opportunity.

culture.

marketplace. 

20. 

Thetaskof____________isthemostchallengingandimportantoneconfrontinginternationalmarketers. 

carefortheenvironment

dealingwithpolitics

internationalstandardization

culturaladjustment

21. 

WhichofthefollowingwouldbetheBESTexampletoillustratethefactthatinternationalmarketersneedtomakeculturaladjustmentsastheyseektodobusinessabroad?

InAmerica,whiteisanacceptedcolorforweddinggowns;

inAsiaitisthecolorofmourning.

Manyteensearnextraincomebyworking.

WomenoutnumbermenintheUnitedStates.

MostMiddleEasternwomendonotwo