ExerciseforChap01Word文档格式.docx

1、9. Sam Watkins just recently ate and, therefore, feels justified in refusing food from his Middle Eastern host. In this instance, Sams self-reference criterion has just saved him from making a cultural blunder.10. To avoid errors in business decisions, it is necessary to conduct a cross-cultural ana

2、lysis that emphasizes the need for ethnocentrism.11. To be globally aware, you should be tolerant of cultural differences.12. To be globally aware, you should require that all of your international customers know about your cultural rules and adhere strictly to each one.13. If a company is in a stag

3、e designated as being one with no direct foreign marketing, the company does not actively cultivate customers outside national boundaries.14. Of all the stages in international business, a stage called regular foreign marketing produces the most profound change in the orientation of the company towa

4、rd markets and associated planning activities.15. If a company uses a strategic orientation called domestic market extension, it views its international operations as secondary to and an extension of its domestic operations.16. The global marketing concept views the marketplace as consisting of one

5、primary domestic market that is complimented by several smaller regional markets.Multiple Choice Questions1. International _ play an important role in promoting global peace and prosperity.A.foreign aid and treatiesB.competition and consumer spendingC.trade and marketingD.consumer and industrial ser

6、vicesOf all the events and trends affecting global business today, four stand out as the most dynamic. Which of the following would be one of those events?The trend toward buying American cars in Europe.The trend toward the acceptance of the free market system among developing countries in Latin Ame

7、rica, Asia, and Eastern Europe.The trend toward using English as the global language.The trend toward establishing a world currency.3.All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on global business EXCEPT:the trend

8、 toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe.the rapid growth of the World Trade Organization and regional free trade areas such as NAFTA and the European Union.the burgeoning impact of the Internet and other global media on t

9、he dissolution of national borders.the trend toward decreasing OPEC profits as oil reserves decline in the 21st century.4.Simi Khan wants to move his business into the international arena as quickly as possible; however, to be successful he must consider a variety of factors that have global dimensi

10、ons. Which of the following factors would be most important to Simi Khans computer technology business as he moves forward with his global expansion plans?Electricity usage around the world.The drive toward a more ergonomic workplace.Communication and technology networks in third-world countries.Res

11、trictions on advertising in Russia.5.For firms venturing into international marketing for the first time, the first requirement is:employment of foreign nationals in target foreign markets.a thorough and complete commitment to foreign markets.obtain market data from consulate of the country being ta

12、rgeted.an assessment of the cost of doing business in the foreign market.6 _ is the performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit.Global managementGlobal businessMar

13、ketingInternational marketing7. The performance of business activities designed to plan, price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit is called:global management.global business.the global marketing concept.internatio

14、nal marketing.8The only difference between the definitions of domestic marketing and international marketing is that marketing activities:focus on consumers in domestic markets and barterers in foreign markets.take place in more than one country.follow traditional communication paths in domestic mar

15、kets.focus on distribution in the domestic market.9.With respect to the environment in which a business operates, such factors as competition, legal restrains, government controls, and the weather would all be examples of what are called:controllable elements.uncontrollable elements.predictable elem

16、ents.demographic elements.10. All of the following would be considered to be controllable elements of marketing decisions EXCEPT:product.price.promotion.government regulations.11.Considering the model of the international marketing task displayed in the text, which of the following reasons demonstra

17、tes the most important difference between the international marketers task and that of the domestic marketer?The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.The international marketer must rely on at least two levels of controllable certaint

18、y instead of one.The international marketer is never certain about supply or demand.The international marketer is never certain about total market size.12. Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all o

19、f Perus major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?Competitive forcesCultural forcesGeography and infrastructureEcon

20、omic forces13. Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketers list of uncontrollable variables?Political forcesCompetitive structureEconomic climate14. All of the following appear as a foreign environment uncontro

21、llable variable in the model of the international marketing task shown in the text EXCEPT:economic petitive forces.product demand forces.cultural forces.15. A political decision involving _ would most likely have a direct effect on a firms international marketing success.domestic foreign policyimmig

22、ration reformoil exploration policyFCC satellite regulations16. Ralph Waite has just been assigned the task of reviewing his companys international investment opportunities. He knows that his view of the list of opportunities should be tempered by foreign environment uncontrollables that might be en

23、countered. Which of the following would be the BEST illustration of a foreign environmental uncontrollable that Mr. Waite should investigate?A countrys level of technology.Pricing policies in the foreign country.The ability to do research in the foreign country.Manufacturing capabilities in the fore

24、ign country.17 The _ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.Structure of distributioneconomic forcespolitical/legal forceslevel of technology18. The _ and issues abroad are often amplified by t

25、he alien status of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.structure of distributioncompetitive forces19. Global businesses must be willing to adjust and adapt a marketing program to a foreign market. In a broad sen

26、se, the environmental uncontrollable elements constitute the:problem.opportunity.culture.marketplace.20. The task of _ is the most challenging and important one confronting international marketers.care for the environmentdealing with politicsinternational standardizationcultural adjustment21. Which

27、of the following would be the BEST example to illustrate the fact that international marketers need to make cultural adjustments as they seek to do business abroad?In America, white is an accepted color for wedding gowns; in Asia it is the color of mourning.Many teens earn extra income by working.Women out number men in the United States.Most Middle Eastern women do not wo