商务英语case study Fortune GarmentsWord文档下载推荐.docx

商务英语case study Fortune GarmentsWord文档下载推荐.docx

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Goodafternoon,Ithinkyouhaveheardthebadnewsthatglobalizationhasbroughtcrisisinourcompany’soverseamarketsanditsshareprice,ifthecrisiscouldn’tsolvesoon,thewholefundswillbefrozen,thenbetakenoverbyothercompany.Inthelastconference,wehavediscussedthreeproblems,today,wecometootherproblems,so,JianYangyoumanagementdepartmentreportsyourfindingfirst.

建阳:

Mr.Michael.Lastweekwehavedoneasurveyandcomeintoareport.Wehavefoundthatthemanagersofsubsidiariescomplainthattheyareunpaidwhichmakethemdemotivedandfeeltheircontributiontothegroup’sprofitisundervalued.Asforthispoint,Iamthinkingifwecancarryonsomemeasures,suchaswelfarepoliticorfinancialassistancetotheirchildren.

Whatacreativeidea.Yes,everyonelikestobeaffirmedtheirvalues,weneedtocreatemuchmorechallengestomakefulladvantageoftheirability.Andnextproblems?

林一红：

therestillmanymanagersarecomplainingabouttheirlittleshareinthecompany.Sothemostimportantproblemistodealwiththesharebetweenmangersandourcompany.

建坤：

E```maybewecouldhaveashareintheprofitsofsubsidiary,howabout5%to10%share?

Wanganfu:

Asfortheshare-split-up,personallyIcan’tdecidewhethertheheadofficewillseparatesomepartstothemanagers,butIwillputitforwardontheboardofdirectorstofurtherdiscussion.Andanyotherproblem

林一红:

Yes,theotherproblemisthatallthemangersreportedthattheydidnothaveenoughfreedomofaction.Theywantmoreautomonyandlesscontrolfromheadofficeoverfinancepayandsourcesofmaterial.AndIdiscusseditwithJosontheotherday,nowletJosontotellustheresults,Joson….

Aboutthisproblem,ifmanagerswantmoreautonomyandlesscontrolfromheadoffice,theyshouldbehavewellandkeepgoodperformanceeveryquarteronlyinthiswaycanwefeelatease.

JK：

Butitisunfairtosomesubsidiarythatarelocatedinpoorareas.weallkown,theeconomisebetweendevelopingcountriesanddevelopedcountriesaredifferent.thestandardsorconsumptionbetweenthemcouldnotcompare.thatisunfair.

Asforthis,theheadofficewilltakesomeusefulstepstoexpandtheirpotentialmarkets,forexample,wewillgivethemenoughfundsandtechnologysupportsandtraintheiremployeesaslongastheyhaveabetterperformancecomparedwiththelastmonth.Andanyother?

AndthenthelastprobleminourmangedepartmentisabouttheQCdepartment,thequalitycontrol.Inthisaspect,itisstillthebigproblemforus.Wedonotdowellinituntilnow,soasfarasIamconcerned.Ourmanagershthestaffandcommunicatewiththemmoreoftshouldcontactwien,thentofindtheproblemsandsolvetheproblemstogethertoprocesstogether.

Itotallyagreewithyou.Qualityisacompany’simage.Qualitycontrolcaninfluenceourcompany’sdevelopmentinthefuture.Sowehavetoenhancethequalitycontrolintheproductionprocess.Wecanalsocommunicatemorewithothercompany’smanagerstosharegoodresourceswitheachother,learnfromeachotherandimproveeachother.WangAnFu:

weneedtokeepaclosewatchovereveryaspectofthematerials,productionprocessandtheafter-sale-services,so,aftermeeting.Josonyoudeliverthecarefulqualitycontroltoallthestaffs,Okay?

建阳：

Allright,sir.I’lltakechargeofthatlaterandgiveyouareply.WangAnFu:

then,letscometotheworkers,JKsowhatisyourfindings?

JK:

Yes,ladiesandgentleman,I,astherepresentativeofstaffs,havetostatesomeofproblemsthatourworkersface.Thefirst,becauseofthepoorsafetyregulationsandthecommonindustrialaccidents.staffsturnoverishigh.Ifourcompanywilldothat,Iexpressmyappreciationonbehalfofourstaffs.

Yeahyouareaconsideratemanager,alwaysstandsfortheworkers’interests,hereIwanttoemphasisthelifesecurity,weMUSTmakeeveryeffort,takeeverymeasuretoprotecttheworkers’life,lifeisthemostimportantinourcompany!

Andthenthestaff-turnoverisapotentialperil,welostsomevaluableassetsforourfuturedevelopment,so,weneedtoimprovethesafetyregulationtokeeptheturnoverfromhappening.

Anotherproblemisthelowwage,manystaffsthinktheyreceivedonotvaluetheircontributiontotheircompany.soletstaffsharingtheprofitsofcompany,evenverylittle,about0.1%to0.5%.thatisagoodwaytoimprovethemotivationofourstaffs.

Areyoucrazy?

Ifeveryonewantstobecomeashareholderthatwillcostalot,I’drathergivingthemsomeawardintheendoftheyearwhichmightbemorepractical.

yesIagreewithyouridea,butasforthestock-split-up,Ineedafurtherdiscussion.Especiallytheovertimework,wemustgivethemextrapay,evendoublepay!

Andnextproblem?

JK:

Thethirdproblemwefacearetheconditionofoffice.atmomenttheovercrowedandbadlyventilatedmakelotsofcomplainamongstaffs.

Howaboutdoingregularinspectiontoplantmachine.It’sthemostessentialwaytoensurethesafetyofworkers.

Ihaveanideaabouttheproblem,itistoprovidealifeinsuranceforeveryworkerinourcompany.Atthesametime,weshouldimproveourbasicfacility.Insomedegrees,Ithinkyouarereallycrazy.IapproveofJoson’sopinion.Butdonotignorethewelfare.Itisquiteagoodwaytosolvetheproblembyprocidingmoregoodwelfare.

Maybewecanfixair-conditionandsupplyheatinginthemostoftheplace.Besides,wecanprovidecoolwaterinsummerandhotwaterinwinter.

I 

really 

agree 

with 

your 

idea.that 

is 

wonderful.

Abetterenvironment,abetterperformance,soeverydepartmentshouldmakesurethattheiremployeesaresatisfiedwiththeenvironment.

JK：

Finallywehavetosovethecommunicationproblembetweenstaffsandsupervisors.weallknowsometimesthesupervisorsarenotthelocalpeopleorjustcouldnotsaylocallanguish.thatleadstosomestaffscouldnothavesomethingtalkedwiththem.WangAnFu:

LifelongLearning,Ithink,isthemostusefulwaytosolvethecommunicationproblems,theyneedtoadaptthemselvestothechallengingworld---survivalofthefittest!

Aftertenminutes’discussion。

。

Almostallproblemsarediscussed,Ihopeourcompanycanhavebrightfuturewithasuchcreativegroup,let’sfightforthegreatblueprintofourcompanytogether!

Andletuscallitaday.

第二次表演台词FocusAdvertising

First,IamthemangeroftheFocuscompany,andnowpleaseallowmetohaveabriefintroductionofFocus.Asalargeadvertisingagency,ithasareputationforcreatingimaginativeandeffectivecampaigns.TheKinsonandMiraclefistasourtwomajorclientsnowbecomeourrivalagencies.Sothehardsituationrequiresustohavetheupdateconceptandideaforourproducttoadjusttothecomparativemarket.（lookatthePPt）.Andlastweek,wegotanorderthatistomakeanadvertisementforthesportscar–Mini.AndthisisthephotoofMini.AndthemainpointaboutMini,Ithinkthepersonwhotogivetheadideamustgaspit（lookatthePPt）,InordertohavethemostpopularadideaforMini,Foucusdecidedstohaveaninterviewtotheprodigyprofessionalperson..Andhereisourinterviewad.（lookatthePPt）,Sonow,ourinterviewstarts……（theintervieweescoming）

First,introduceyourselfplease……

Hello,I’mJoson.Ihaveworkedinanotheradvertisingcompanyforfouryears.Butmywageislowerthanamanforthesamejob.SoI’mherenow.王安福：

Goodafternoon,MynameisAndy,myspecialityisbroadcastadvertising,andIhavefouryearsofworkingexperienceintheadvertisingcompany.Duringtheseyears,Ihaveachievedsomeexcellentperformancewithmyteammates.TodayIapplyforthecaradvertisingjustonthebasicneedofmyteam.

Hellomanager,Iamhonortointroducemyself.IamJK,thegroupleaderoftheCreativeAinfocusadvertisingcompany.IgraduatedfromFuQingUniversityandhavebeenthejobforsevenyears.Today,Iwillbeonbehalfofourgrouptomakethepresentationofadvertisingcampaign.林一红：

Soyouareallintheadmajor,andyouallhavethehigheducationandallareexcellentinyourpast,what’smore,youallhaveprettyexperiencebefore.SoIexpectforyourmuchbetterbehavior.AndthenIwantyoutohaveabriefintroductionaboutyouridea.SoJKfirstplease……

2:

Asyourequired,ourgroupmadeanoriginalitytorelaunchtheMiNisportscar.weallknow,modernpeopleareunderheavypressureandsometimestheyjustwanttoreturntonature,tobeoneself,soweuse“getaway”asourkeymessage,whichalsofitthefeatureoffunandstyle.林一红：

Yes,thereisnotdoubtthatyourideaisrathercreativeandattractive.Iamquitecuriousaboutyouridea“getaway”,whatdoesitmeaninChinese?

YES,getaway“开溜”

Yes,anexcellenttranslation“开溜”,Andhowaboutyou,Johnson?

Then,Endy?

王安福：

Myadvertisingconceptisoutoftheradio,maybealotofpeopledon’tthinkhighlyoftheprospectoftheradio,butinfactradiohasmanyadvantagesthatothermediadon’thave,andmyteamhasmanysuccessfulcasesofradioadvertising,sogivemethechance,IbelieveIcanreformthereputationofthecar’sselling.

SoEndy,youwanttobuildthereputationforourcompanybybroadcasting.Buthowareyousureyoucanattracttheconsumers?

RadioisdifferentfromtheTVcommercialornewspaperadvertising.Becauseradioisapurehearingmedia,ittransmitsinformationonlybyvoice.Inanotheraspect,thechoiceofthebackgroundmusicdecideswhethertherad