商务英语case study Fortune GarmentsWord文档下载推荐.docx

1、 Good afternoon, I think you have heard the bad news that globalization has brought crisis in our companys oversea markets and its share price, if the crisis couldnt solve soon, the whole funds will be frozen, then be taken over by other company. In the last conference, we have discussed three probl

2、ems, today, we come to other problems, so, Jian Yang you management department reports your finding first.建阳: Mr. Michael. Last week we have done a survey and come into a report. We have found that the managers of subsidiaries complain that they are unpaid which make them demotived and feel their co

3、ntribution to the groups profit is undervalued. As for this point, I am thinking if we can carry on some measures, such as welfare politic or financial assistance to their children. What a creative idea. Yes, everyone likes to be affirmed their values, we need to create much more challenges to make

4、full advantage of their ability. And next problems?林一红： there still many managers are complaining about their little share in the company. So the most important problem is to deal with the share between mangers and our company.建坤：Emaybe we could have a share in the profits of subsidiary, how about 5

5、% to 10% share ?Wang an fu: As for the share-split-up, personally I cant decide whether the head office will separate some parts to the managers, but I will put it forward on the board of directors to further discussion. And any other problem林一红:Yes, the other problem is that all the mangers reporte

6、d that they did not have enough freedom of action. They want more automony and less control from head office over finance pay and sources of material. And I discussed it with Joson the other day, now let Joson to tell us the results ,Joson. About this problem ,if managers want more autonomy and less

7、 control from head office, they should behave well and keep good performance every quarter only in this way can wefeel at ease. JK ： But it is unfair to some subsidiary that are located in poor areas.we all kown ,the economise between developing countries and developed countriesare different.the sta

8、ndards or consumption between them could not compare .that is unfair. As for this, the head office will take some useful steps to expand their potential markets, for example, we will give them enough funds and technology supports and train their employees as long as they have a better performance co

9、mpared with the last month. And any other ?And then the last problem in our mange department is about the QC department ,the quality control.In this aspect ,it is still the big problem for us.We do not do well in it until now ,so as far as I am concerned.Our managersh the staff and communicate with

10、them more oft should contact wien,then to find the problems and solve the problems together to process together. I totally agree with you. Quality is a companys image. Quality control can influence our companys development in the future. So we have to enhance the quality control in the production pr

11、ocess. We can also communicate more with other companys managers to share good resources with each other, learn from each other and improve each other.Wang An Fu: we need to keep a close watch over every aspect of the materials, production process and the after-sale-services, so, after meeting. Joso

12、n you deliver the careful quality control to all the staffs, Okay?建阳：All right, sir. Ill take charge of that later and give you a reply.Wang An Fu: then, lets come to the workers, JK so what is your findings?JK: Yes, ladies and gentleman, I, as the representative of staffs, have to state some of pro

13、blems that our workers face . The first, because of the poor safety regulations and the common industrial accidents. staffs turnover is high. If our company will do that , I express my appreciation on behalf of our staffs. Yeah you are a considerate manager, always stands for the workers interests,

14、here I want to emphasis the life security, we MUST make every effort, take every measure to protect the workers life, life is the most important in our company! And then the staff-turnover is a potential peril, we lost some valuable assets for our future development, so, we need to improve the safet

15、y regulation to keep the turnover from happening. Another problem is the low wage, many staffs think they receive do not value their contribution to their company. so let staff sharing the profits of company, even very little ,about 0.1%to 0.5%.that is a good way to improve the motivation of our sta

16、ffs. Are you crazy? If everyone wants to become a shareholder that will cost a lot, Id rather giving them some award in the end of the year which might be more practical. yes I agree with your idea, but as for the stock-split-up, I need a further discussion. Especially the overtime work, we must giv

17、e them extra pay, even double pay! And next problem? JK: The third problem we face are the condition of office. at moment the overcrowed and badly ventilated make lots of complain among staffs. How about doing regular inspection to plant machine. Its the most essential way to ensure the safety of wo

18、rkers.I have an idea about the problem ,it is to provide a life insurance for every worker in our company. At the same time ,we should improve our basic facility. In some degrees, I think you are really crazy. I approve of Josons opinion. But do not ignore the welfare. It is quite a good way to solv

19、e the problem by prociding more good welfare. Maybe we can fix air-condition and supply heating in the most of the place. Besides, we can provide cool water in summer and hot water in winter. Ireallyagreewithyouridea. thatiswonderful. A better environment, a better performance, so every department s

20、hould make sure that their employees are satisfied with the environment.JK： Finally we have to sove the communication problem between staffs and supervisors. we all know sometimes the supervisors are not the local people or just could not say local languish .that leads to some staffs could not have

21、something talked with them.Wang An Fu: Lifelong Learning, I think, is the most useful way to solve the communication problems, they need to adapt themselves to the challenging world- survival of the fittest! After ten minutes discussion 。 Almost all problems are discussed, I hope our company can hav

22、e bright future with a such creative group, lets fight for the great blue print of our company together! And let us call it a day. 第二次表演台词 Focus AdvertisingFirst ,I am the manger of the Focus company, and now please allow me to have a brief introduction of Focus. As a large advertising agency, it ha

23、s a reputation for creating imaginative and effective campaigns. The Kinson and Miracle fist as our two major clients now become our rival agencies. So the hard situation requires us to have the update concept and idea for our product to adjust to the comparative market.（look at the PPt）. And last w

24、eek , we got an order that is to make an advertisement for the sports car Mini .And this is the photo of Mini .And the main point about Mini, I think the person who to give the ad idea must gasp it（look at the PPt）, In order to have the most popular ad idea for Mini, Foucus decideds to have an inter

25、view to the prodigy professional person. And here is our interview ad.（look at the PPt）, So now, our interview starts （the interviewees coming）First, introduce yourself pleaseHello, Im Joson.I have worked in another advertising company for four years.But my wage is lower than a man for the same job

26、.So Im here now.王安福：Good afternoon, My name is Andy, my speciality is broadcast advertising ,and I have four years of working experience in the advertising company. During these years, I have achieved some excellent performance with my teammates. Today I apply for the car advertising just on the bas

27、ic need of my team . Hello manager, I am honor to introduce myself. I am JK , the group leader of the Creative A in focus advertising company. I graduated from Fu Qing University and have been the job for seven years. Today, I will be on behalf of our group to make the presentation of advertising ca

28、mpaign.林一红：So you are all in the ad major, and you all have the high education and all are excellent in your past, whats more ,you all have pretty experience before. So I expect for your much better behavior. And then I want you to have a brief introduction about your idea. So JK first please2:As yo

29、u required ,our group made an originality to relaunch the MiNi sports car. we all know ,modern people are under heavy pressure and sometimes they just want to return to nature ,to be oneself, so we use “get away” as our key message, which also fit the feature of fun and style. 林一红：Yes, there is not

30、doubt that your idea is rather creative and attractive. I am quite curious about your idea “get away”, what does it mean in Chinese?YES, get away“开溜”Yes ,an excellent translation “开溜”, And how about you, Johnson?Then , Endy?王安福：My advertising concept is out of the radio, maybe a lot of people dont t

31、hink highly of the prospect of the radio, but in fact radio has many advantages that other media dont have, and my team has many successful cases of radio advertising, so give me the chance, I believe I can reform the reputation of the cars selling.So Endy, you want to build the reputation for our company by broadcasting. But how are you sure you can attract the consumers?Radio is different from the TV commercial or newspaper advertising. Because radio is a pure hearing media, it transmits information only by voice. In another aspect, the choice of the background music decides whether the rad