西南财经大学商务英语Word格式.docx
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2.StudentswillknowthereasonwhyInternationalTradetakesplaceandtheclassificationofInternationalTradeaccordingtodifferentcriteria.
3.StudentswillstudythedefinitionandevolutionofInternationalSettlements.
II.Resources/Materials:
1.Textbook:
邹勇,《国际商务英语――理论与实务》。
上海财经大学出版社,2008
2.PPTslideshows:
Introductiontointernationalbusiness
III.ActivitiesandProcedures:
1.Pre-learning(10minutes)
Giveabriefintroductiontotheinternationalbusinessandaskstudentstogiveageneralimpressionontheinternationaltrade.Thengivetheexactdefinitionofinternationalbusiness,whichistheworldwideexchangeofgoodsandservicesamongnations,generallyusingsomeformsofcurrencyaspayment.
2.While-learning
PartOne:
Explainsomespecialterms(20minutes)
Forexample:
(1)Transittrade:
itmeansthatcommoditiesaresentintothebuyermarketbypassingthroughthefrontierofathirdcountryduetosomespecialgeographicalpositionortimeandcost-saving.Thiskindoftradeistransittradeforthethirdcountry.
(2)Absoluteadvantageistheabilityofacountrytoproduceaspecialgoodwithfewerresources(perunitofoutput)thanitstradingpartners.
(3)Comparativeadvantageistheabilityofacountrytoproduceaspecificgoodwiththeloweropportunitycostthanitstradingpartner.
PartTwo:
Textanalysis(50minutes)
Makeadetailedexplorationofthetext,helpthestudentsunderstandthekeypointsanddifficultpointsinthetext;
comprehendtheclassificationofinternationaltradeandnewelectronicdevicesusedininternationalsettlement.
3.Discussion(25minutes)
DiscussthedifferencebetweenourcountryandAmerican’scomparativeadvantages.
Firstly,letthestudentspresenttheirideasvoluntarily.Thencommentontheirpresentationmainlytoencouragethem.Finallysummarizesomeimportanttraitsofourcountry’sinternationaltradeaccordingtotheirpresentations.
4.Post-learning(15minutes)
Givethestudentssometimetoreviewwhathavebeenlearnedinclassandanswertheirquestionsiftheyhave.
5.Exercises(15minutes)
AskstudentstodoalltheexercisesofChapteroneafterclassandsupplyanswerstothemeitherinclasstimeorviainternet.Commentondifficultones.Havethemself-studyChaptertwo.
IV.Assignments:
1.TranslatethefollowingChinesetermsintoEnglish.
国际贸易比较优势
国际信贷绝对优势
汇付货币
托收非现金结算
原产地说明书保险单
2.TranslatethefollowingEnglishtermsintoChinese.
Internationalsettlementfinancialdocuments
Titledocumentsconstructivedelivery
Chequepromissorynote
Billofexchangemonetaryconversion
BalanceoftradeEuropeanUnion
3.Questionsfordiscussion.
1)Whatisinternationalbusiness?
Whatarethefactorsweshouldknowininternationalbusiness?
2)Whypeopleindifferentcountriesneedexportandimport?
3)Ifyouareamanagerinanexportcompany,whatkindofthingsyoushouldtakeintoconsiderationwhenwedobusinesswithtradingpartyfromdifferentcountry?
4.Whatisyourunderstandingofthefollowingsentences?
Andthentranslatethem.
1)Intoday’seconomicworld,neitherindividualsnornationsareself-sufficient.Nationshaveutilizeddifferenteconomicresourceswhilepeoplehavedevelopeddifferentskills.Thisisthefoundationofworldtradeandeconomicactivity.
2)Soinsteadofbarter,whichisthetradeofgoodswithoutanexchangeofmoney,theUnitedStatesreceivesmoneyinpaymentforwhatitsells.
3)Foreigntradealsooccursbecauseacountryoftendoesnothaveenoughofaparticularitemtomeetitsneeds.
4)Nationstrytomaintainafavorablebalanceoftrade,whichassuresthemofthemeanstobuynecessaryimports.
5)Thiskindofdeliveryiscalledconstructivedeliveryorsymbolicdeliveryincontrasttoactualdeliverinearlyinternationalsettlementwheregoodsaredeliveredonlywhentheyarephysicallyinthehandsofthebuyer,whengoodshavebeendocumented,theyhavechangedthelandscapeoftheinternationalsettlementgreatlybecauseboththedeliveryandthepaymentaremadeagainstdocumentsratherthantheactualgoods.
5.PrepareforChapter2
2Chapter2BusinessNegotiation
1.StudentswillgetageneralknowledgeofBusinessNegotiation,includingthedefinitionandimportanceoftheBusinessNegotiation.
2.StudentswillstudytheBusinessNegotiationindetail,andtheymustmasterthepreparationandthegeneralprocedureofBusinessNegotiation.
3.StudentswillstudytheprinciplesofBusinessNegotiation.
Giveabriefintroductiontothebusinessnegotiationandaskstudentstogiveageneralimpressiononit.Thenhaveanoverviewofbusinessnegotiationandstudytheimportanceofbusinessnegotiation.
explainsomespecialterms(20minutes)
(1)Anofferisaproposaloftermsandconditionspresentedinapotentialcontractbyoneparty,calledtheofferor,toanotherparty,calledtheofferee.Forthesakeoftheagreementtobebinding,theoffereemustfirstaccepttheoffer;
otherwisethereisnolegal-contract.
(2)Acounter-offerisanoffermadebyanoffereetoanoffereor,acceptingsometerms.Itcanbemadeverballyorinwriting.Likeanoffer,acounter-offerisalsooftwokinds,onewithengagement,andtheotherwithoutengagement.Acounter-offer,infact,isarejectionoftheoffer.Hence,itisanewofferandatthesametime,theoriginalofferlapses.
(3)Acontractisanagreementthatcreatesanobligation,whichisabinding,legallyenforceableagreementbetweentwoormorecompetentparties.
textanalysis(50minutes)
comprehendthepreparation,generalprocedureandprinciplesofbusinessnegotiation.
Discussthemainstepstoreachanagreement.
Firstly,letthestudentspresenttheirideasvoluntarily.Thencommentontheirpresentationmainlytoencouragethem.Finallysummarizesomeimportantstepsinreachinganagreementaccordingtotheirpresentations.
AskstudentstodoalltheexercisesofChaptertwoafterclassandsupplyanswerstothemeitherinclasstimeorviainternet.Commentondifficultones.Havethemself-studyChapterthree.
1.TranslatethefollowingChinesetermsintoEnglish:
发盘可撤销的
目标市场一般交易条件
虚盘信用证明
实盘合同
撤回发盘人
Negotiationteambusinessrange
Annualsalesvolumeconcludeanegotiation
Salesconfirmationexpirydate
Marketingintermediarysubjecttopriorsale
Qualifiednegotiatorspotentialpartner
1)Whatisthepreparationofasuccessfulnegotiation?
2)Whatarethemainstepstoreachanagreement?
3)Whataspectsshouldanofferwithengagementconsistof?
4)Discusstheprinciplesusinginnegotiation.
4.Translation.
1)为了达成协议,商务谈判通常有四个环节,即:
询价与回复、报盘与还盘、接受报盘和签
订合同。
商务实践中并非每一项交易都必经这四个环节。
法律学者通常从报盘和接受报盘这两方面来讨论合同是否成立。
为达到协议,双方必须进行讨价还价,并在法律方面给予充分的考虑。
而双方进入在这种“讨价还价”的交流时,这种交流是以一方报盘和另一方接受报盘的形式出现的。
2)Generallyspeaking,strategymaybedefinedas“theoverallplanusedtogainadvantageovertheopponentorachievesomeend’.Tacticsmaybedefinedas“themeansbywhichthestrategicobjectiveisachieved”.Inotherwords,thepurposeofstrategicplanningistospelloutwhathastobedonetoproduceafinalagreementthatisclosertoone’sownopeningpositionthanthatoftheotherparty.Tacticsreferstothegameplaysthatmaybeusedtogainspecificadvantagesduringthecourseofthenegotiation.Onceastrategyhasbeenchosen,tacticsmustbedevisedtoassurethatthegoalsareattained.Whilemanystrategycategoriescanalsobeusedastactics,theydifferinthatthelatterisusuallyatemporarymeasuredevisedtoachieveaspecificresult.
5.PrepareforChapter3
Chapter2BusinessNegotiation
(1)Anofferisaproposaloftermsandconditionspresentedinapotentialcontractbyoneparty,calledtheofferor,toanotherparty,calledtheofferee.Forthesakeoftheagr