BEC高级口语真题答案Word文件下载.docx

BEC高级口语真题答案Word文件下载.docx

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PART2

A.Customerrelations:

theimportaneeofmakingcustomersfeelvalued.

Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportaneetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,thereisnochaneeforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourproductsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.

B.Companygrowth:

theimportaneetoacompanyofcontrollingexpansion

Asweknow,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstanee,adepartmentstoreinourcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovinee.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovinee.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsandskilledmanagerialstaff.Acoupleofyearslater,thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.

C.Marketing:

howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany.

Asweallknow,signinganageneyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymaintainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetup

cleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyouragent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.

PART3

A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsuggestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?

B.Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemistodrawupsomestaffmembers.

A.That'

soundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?

Theheadofeach

department,orsomeprofessionalpeoplefromoutside?

B.Somedepartmentleaderscanbeineluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaffmembersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.

A.Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany'

websiteforideacollectionsinceinternetisalmostavailableforallstaffmembers.

B.Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavethefinalsay.Thecommitteeissupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandfinancialstandards,forinstanee.

A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethemtooffervaluablesuggestions…

【剑桥BEC真题集第二辑】TEST2

A.沟通技能：

给录用的员工培训外语的重要性

B.广告：

如何选择合适的机构处理公司公告

C.财政：

如何决定公司是否上市

A.Communicationskills:

theimportaneeofforeignlanguagetrainingforselectedemployees.

Inmyopinion,itisveryimportanttoprovideselectedemployeeswithforeignIanguagetraining.Asweallknow,globalizationbringsmanychancesofinternationalbusinesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignIanguagesisimportant.Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignIanguagetrainingshouldbeoffered,especiallytothoseselectedoneswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.

B.Advertising:

howtoselectasuitableagencytohandieacompany'

advertising

Inordertoselectasuitableagencytohandleacompany'

advertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhaveagoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagencyshouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,face-to-facecommunicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesofthecompanyanditsproducts.

C.Finance:

howtodecidewhethertofloatacompanyonthestockmarket

Severalaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintofullview.Second,thepolicyconcerninglistingacompanyontothestockmarketshouldbecheckedtoseewhetheracompanymeetstherequirements.Third,theresponsibilitiesthatalistingcompanyhasbebearshouldbefullyunderstood,suchasdisclosureofdirector'

duty,allkindsofexpenses,taxandsoon.

A.Ourcompanywillopenanewbranchinanotherpartofthecountry.Therefore,somemembersofstaffneedtobe

senttheretodobusiness.Thisisgoodnewsforusbecauseitmeansourcompanyisgrowing.

B.Yes,itcertainlyis.Butitisaproblemtomakerelocationattractiveforstaff,sinceitisfarfromhereandnotmany

peoplewanttoworkthere.Awayfromtheirfamiliesandoldco-workers,theymayfeellonelyandless-motivated.

A.That'

saproblem.ButIthinkthecompanycanoffersomefinancialincentivestothosewhoaretobeassignedthere,

forexample,relocationallowanee.

B.Goodidea.Besides,thecompanycanaddressthestaff'

housingneedbyrelocatingorestablishingtemporarypermanenthousingarrangementforthem.

A.Iagree.Thecompanyshouldprovidestaffwithsufficientinformationaboutthenewlocation.

B.Yes,theinformationaboutthelocalpeoplecancultureisveryusefulandimportant.Thatcanhelpthemgetpreparedbeforetheyaresentthere.

A.Andsoistheinformationaboutthesurroundingenvironment,includingclimate,localcustoms,people'

slivinghabits,etc.

B.Icouldn'

agreewithyouanymore.Alltheinformationyoumentionedwillmakethemadjusttothenewwork

place.

【剑桥BEC真题集第二辑】TEST3

A.Personnelmanagement:

theimportaneetoacompanyofhavingwell-motivatedstaff

Firstofall,havingwell-motivatedstaffensuresbetterproductivity.Whenanemployeeishighlymotivated,thereshouldbenothingtopreventhimfromdevotinghimselftothejob.Hewillbeveryproactivetohisresponsibilities.

Thiswillsignificantlyreducewastedtimeandeffort,whichinturncanenhanceproductivityandoverallperformanee.Second,Ithinkawell-motivatedstaffwillshowgreaterloyaltyandcommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobandthefirm.Companyloyaltyinturnwillgreatlyreduce

turnoverlevelandhelpretainthebestbrainneededbythefirm.Finally,ifeveryoneisverymotivatedatwork,staffmoraleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenandenthusiastic,howcanyoupossiblybeimmunetothatatmosphere?

Wearemostlikelytomakethemostofourtalentsandachieveourpersonalbestinsuchanenvironment.That'

all.Thankyou.

B.Strategicplanning:

howtodecidewhethertopurchaseorrentcompanypremises

Firstofall,weshouldmakesurethatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseortorentcompanyremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Therefore,weshouldcheckourcompany'

financialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany'

cashfloworevenunderminethecompany'

normalproduction.Secondly,weshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.DowewanttosetupourheadquartersforaIong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?

Afterallthesecarefulstudieswecanfinallymakeourdecision.

C.Sales:

howtoensurethatpricelevelsfornewproductsaresetappropriately

First,