北京地区学位英语真题Word格式.docx

北京地区学位英语真题Word格式.docx

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cheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaand

commercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbevery

effective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Other

waysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmail

advertisement.

Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesof

thewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,

tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.

Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythe

customer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredby

thesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflarge

scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomer

paysless.

Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketis

growing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisement

maypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthat

businesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvalueto

them.

1.Advertisementisoftenusedto_________

A.deceivecustomers

C.arousesuspicion

B.increaseproduction

D.pushthesale

2.Theword”media”（inthefirstparagraph）includes_________

A.thepress

C.radio

B.television

D.alloftheabove

3.Advertisementismainlypaidforby________

A.thecustomer

B.theproducer

D.reducedprices

C.increasedsales

4.Advertisement’canincreasedemand________

A.allthetime

B.inanycircumstances

D.inashrinkingmarket

C.inagrowingmarket

5.Fromthelast’sentenceofthispassageweconcludethat_________

A.businessesusuallydonotpaymuchforadvertisement

B.businessmenknowwellthatadvertisementcouldbringthemmoreprofits

C.advertisementcouldhardlyconvincepeopleofthevalueofthegoods

D.advertisementusuallycostbusinesseslargeamountsofmoney

Passage2

Questions6to10arebasedonthefollowingpassage:

Howmenfirstlearnedtoinventwordsisunknown;

inotherwords,theoriginoflanguageisa

mystery.Allwereallyknowisthatmen,unlikeanimals,somehowinventedcertainsoundsto

expressthoughtsandfeelings,actionsandthings,sothattheycouldcommunicatewitheachother;

andthatlatertheyagreeduponcertainsigns,calledletters,whichcouldbecombinedtorepresent

thosesounds,andwhichcouldbewrittendown.Thosesounds,whetherspoken,orwrittenin

letterswecallwords.

Thepowerofwords,then,liesintheircombinations—thethingstheybringupbeforeour

minds.Wordsbecomefilledwithmeaningforusbyexperience;

andthelongerwelive,themore

certainwordsrecalltousthegladandsadeventsofourpast;

andthemorewereadandlearn,the

morethenumberofwordsthatmeansomethingtousincreases.

Greatwritersarethosewhonotonlyhavegreatthoughtsbutalsoexpressthesethoughtsin

wordswhichappealpowerfullytoourmindsandfeelings.Thischarmingandtellinguseofwords

iswhatwecallliterary（文字的）style.Aboveall,therealpoetisamasterofwords.Hecan

conveyhismeaninginwordswhichsinglikemusic,andwhichbytheirpositionandassociation

canmovementotears.Weshouldthereforelearntochooseourwordscarefullyandusethem

accurately,ortheywillmakeourspeechsillyandrude.

6.Theoriginoflanguage________.

A.isreflectedinsoundsandletters

B.ishandeddownfromgenerationtogeneration

C.datesbacktotheprehistoricperiod

D.isaproblemnotyetsolved

7.Accordingtothepassage,wordsare_________.

A.visualletters

B.representedbysounds

C.representedeitherbysoundsorletters

D.signscalledletters

8.Thepowerofwordsliesintheir_________

A.beauty

B.accuracy

D.charm

C.combinations

9.Thesecretofawriter’ssuccessistheuseofwordsthat_________

A.recalltousthegladandsadeventsofourpast

B.arearrangedinacreativeway

C.areasbeautifulasmusic

D.agreewithcertainliterarystyle

10.Theauthorofthepassageadvisesus_________

A.tousewordscarefullyandaccurately

B.nottousesillyandrudewords

C.tobecomeaslaveofwords

D.touseemotionalwords

Passage3

Questions11to15arebasedonthefollowingpassage:

Mostpeoplehavehadadogorwantedoneastheircompanionatsometimeintheirlives.If

youarethinkingofbuyingadog,however,youshouldfirstdecidewhatsortofcompanionyou

needandwhetherthedogislikelytobehappyinthesurroundingsyoucanprovide.Specialists’

adviceisusefultohelpyouchoosethemostsuitablekindofdog.Butinpartthedecisiondepends

oncommonsense.Differentdogswereoriginallydevelopedtoperformspecifictasks.So,ifyou

wantadogtoprotectyouoryourhouse,forexample,youshouldchoosetheonethathastheright

sizeandcharacteristics.Youmustalsobereadytodevoteagreatdealoftimetotrainingthedog

whenitisyoungandgiveittheexerciseitneedsthroughoutitslife,unlessyouliveinthe

countrysideandcanletitrunfreely.Dogsaredemandingpets.Catslovethehouseandsoare

satisfactorywiththeirplacewherethereissecure,butadogisloyaltoitsmasterandconsequently

wantshimtoshowproofofhisaffection.Thebesttimetobuyababydogiswhenitisbetween6

and8weeksoldsothatitcantransferitsloveforitsmothertoitsmaster.Ifbabydogshavenot

establishedarelationshipwiththehumanbeinguntiltheyareoverthreemonthsold,theirstrong

relationshipwillalwaysbewithdogs.Theyarelikelytobetooshywhentheyarebroughtoutinto

theworldtobecomegoodpets.

11.WhichofthefollowingisNottrueaccordingtothepassage?

A.Youcanalwaysgethelpfromthespecialists.

B.Itiscommonsensethatisthemostimportantwhenchoosingadog.

C.Youshoulddecidewhatkindofdogyouwant.

D.Sizeandcharacteristicsofthedogsshouldbeconsideredtoo.

12.Whatismentionedasaconsiderationinbuyingadog?

A.Thecolorofthedog.

B.Thepriceofthedog.

C.Whetherthedogwillfittheenvironment.

D.Whetherthedogwillgetalongwiththeotherpetsinthehouse.

13.Whydoesthewritersayadogisamoredemandingpetthanacat?

A.Itmustbetrainedsothatitwon’tbite.

B.Itdemandsmorefoodandspace.

C.Itneedsmoreloveandcare.

D.Itmustbelookedaftercarefully.

14.Whyisitadvisedtobuyababydogunderthreemonthsold?

A.It’seasiertobuyababydogunderthreemonthsold.

B.Theyarelesslikelytobeshywithhumanbeings.

C.Theyarelesslikelytorunaway.

D.It’seasierforthemtoformarelationshipwiththeirmasters.

15.Theword”affection”（line11）means_________

A.love

C.tie

B.effect

D.relationship

Passage4

Questions16to20arebasedonthefollowingpassage:

MoviesarethemostpopularformofentertainmentformillionsofAmericans.They,goto

themoviestoescapetheirnormaleverydayexistenceandtoexperiencealifesnoreexcitingthan

theirown.Theymaychoosetoseeaparticularfilmbecausetheyliketheactorsorbecausethey

haveheardthefilmhasagoodstory.Butthemainreasonwhypeoplegotothemoviesisto

escape.Sittinginadarktheater,watchingtheimagesonthescreen,theyenteranotherworldthat

isrealtothem.Theybecomeinvolvedinthelivesofthecharactersinthemovie,andfortwo

hours,theyforgetallabouttheirownproblems.Theyareinadreamworldwherethingsoften

appeartobemoreromantic（浪漫的）andbeautifulthaninreallife.

Thebiggest”dreamfactories”areinHollywood,thecapitalofthefilmindustry.Eachyear,

Hollywoodstudiosmakehundredsofmoviesthatareshownallovertheworld.Americanmovies

arepopularbecausetheytellstoriesandtheyarewell—made.Theyprovidethepublicwith

heroeswhodothingstheaveragepersonwouldliketodobutoftencan’t.Peoplehavetocope

withmanyproblemsandmuchtroubleinreallife,sotheyfeelencouragedwhentheyseethe

”goodguys”wininthemovies.

16.TheAmericansgotothemoviesmainlybecausetheywant________

A.toenjoyagoodstory

B.toexperienceanexcitinglife

C.toseetheactorsandactresses

D.toescapetheirdailylife

17.Whichofthefollowingispeople’snormalresponsetothemoviestheywatch?

A.Theyfeelthateverythingonthescreenisfamiliartothem.

B.Theytrytoturntheirdreamsintoreality.

C.Theybecomesoinvolvedthattheyforgettheirownproblems.

D.Theyaretouchedbythelifestoriesofthestoriesoftheactorsandactresses.

18.Itisobviousthatreallifeis_________

A.lessromanticthanthatinthemovies

B.m