北京地区学位英语真题Word格式.docx
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cheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaand
commercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbevery
effective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Other
waysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmail
advertisement.
Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesof
thewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,
tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.
Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythe
customer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredby
thesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflarge
scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomer
paysless.
Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketis
growing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisement
maypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthat
businesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvalueto
them.
1.Advertisementisoftenusedto_________
A.deceivecustomers
C.arousesuspicion
B.increaseproduction
D.pushthesale
2.Theword”media”(inthefirstparagraph)includes_________
A.thepress
C.radio
B.television
D.alloftheabove
3.Advertisementismainlypaidforby________
A.thecustomer
B.theproducer
D.reducedprices
C.increasedsales
4.Advertisement’canincreasedemand________
A.allthetime
B.inanycircumstances
D.inashrinkingmarket
C.inagrowingmarket
5.Fromthelast’sentenceofthispassageweconcludethat_________
A.businessesusuallydonotpaymuchforadvertisement
B.businessmenknowwellthatadvertisementcouldbringthemmoreprofits
C.advertisementcouldhardlyconvincepeopleofthevalueofthegoods
D.advertisementusuallycostbusinesseslargeamountsofmoney
Passage2
Questions6to10arebasedonthefollowingpassage:
Howmenfirstlearnedtoinventwordsisunknown;
inotherwords,theoriginoflanguageisa
mystery.Allwereallyknowisthatmen,unlikeanimals,somehowinventedcertainsoundsto
expressthoughtsandfeelings,actionsandthings,sothattheycouldcommunicatewitheachother;
andthatlatertheyagreeduponcertainsigns,calledletters,whichcouldbecombinedtorepresent
thosesounds,andwhichcouldbewrittendown.Thosesounds,whetherspoken,orwrittenin
letterswecallwords.
Thepowerofwords,then,liesintheircombinations—thethingstheybringupbeforeour
minds.Wordsbecomefilledwithmeaningforusbyexperience;
andthelongerwelive,themore
certainwordsrecalltousthegladandsadeventsofourpast;
andthemorewereadandlearn,the
morethenumberofwordsthatmeansomethingtousincreases.
Greatwritersarethosewhonotonlyhavegreatthoughtsbutalsoexpressthesethoughtsin
wordswhichappealpowerfullytoourmindsandfeelings.Thischarmingandtellinguseofwords
iswhatwecallliterary(文字的)style.Aboveall,therealpoetisamasterofwords.Hecan
conveyhismeaninginwordswhichsinglikemusic,andwhichbytheirpositionandassociation
canmovementotears.Weshouldthereforelearntochooseourwordscarefullyandusethem
accurately,ortheywillmakeourspeechsillyandrude.
6.Theoriginoflanguage________.
A.isreflectedinsoundsandletters
B.ishandeddownfromgenerationtogeneration
C.datesbacktotheprehistoricperiod
D.isaproblemnotyetsolved
7.Accordingtothepassage,wordsare_________.
A.visualletters
B.representedbysounds
C.representedeitherbysoundsorletters
D.signscalledletters
8.Thepowerofwordsliesintheir_________
A.beauty
B.accuracy
D.charm
C.combinations
9.Thesecretofawriter’ssuccessistheuseofwordsthat_________
A.recalltousthegladandsadeventsofourpast
B.arearrangedinacreativeway
C.areasbeautifulasmusic
D.agreewithcertainliterarystyle
10.Theauthorofthepassageadvisesus_________
A.tousewordscarefullyandaccurately
B.nottousesillyandrudewords
C.tobecomeaslaveofwords
D.touseemotionalwords
Passage3
Questions11to15arebasedonthefollowingpassage:
Mostpeoplehavehadadogorwantedoneastheircompanionatsometimeintheirlives.If
youarethinkingofbuyingadog,however,youshouldfirstdecidewhatsortofcompanionyou
needandwhetherthedogislikelytobehappyinthesurroundingsyoucanprovide.Specialists’
adviceisusefultohelpyouchoosethemostsuitablekindofdog.Butinpartthedecisiondepends
oncommonsense.Differentdogswereoriginallydevelopedtoperformspecifictasks.So,ifyou
wantadogtoprotectyouoryourhouse,forexample,youshouldchoosetheonethathastheright
sizeandcharacteristics.Youmustalsobereadytodevoteagreatdealoftimetotrainingthedog
whenitisyoungandgiveittheexerciseitneedsthroughoutitslife,unlessyouliveinthe
countrysideandcanletitrunfreely.Dogsaredemandingpets.Catslovethehouseandsoare
satisfactorywiththeirplacewherethereissecure,butadogisloyaltoitsmasterandconsequently
wantshimtoshowproofofhisaffection.Thebesttimetobuyababydogiswhenitisbetween6
and8weeksoldsothatitcantransferitsloveforitsmothertoitsmaster.Ifbabydogshavenot
establishedarelationshipwiththehumanbeinguntiltheyareoverthreemonthsold,theirstrong
relationshipwillalwaysbewithdogs.Theyarelikelytobetooshywhentheyarebroughtoutinto
theworldtobecomegoodpets.
11.WhichofthefollowingisNottrueaccordingtothepassage?
A.Youcanalwaysgethelpfromthespecialists.
B.Itiscommonsensethatisthemostimportantwhenchoosingadog.
C.Youshoulddecidewhatkindofdogyouwant.
D.Sizeandcharacteristicsofthedogsshouldbeconsideredtoo.
12.Whatismentionedasaconsiderationinbuyingadog?
A.Thecolorofthedog.
B.Thepriceofthedog.
C.Whetherthedogwillfittheenvironment.
D.Whetherthedogwillgetalongwiththeotherpetsinthehouse.
13.Whydoesthewritersayadogisamoredemandingpetthanacat?
A.Itmustbetrainedsothatitwon’tbite.
B.Itdemandsmorefoodandspace.
C.Itneedsmoreloveandcare.
D.Itmustbelookedaftercarefully.
14.Whyisitadvisedtobuyababydogunderthreemonthsold?
A.It’seasiertobuyababydogunderthreemonthsold.
B.Theyarelesslikelytobeshywithhumanbeings.
C.Theyarelesslikelytorunaway.
D.It’seasierforthemtoformarelationshipwiththeirmasters.
15.Theword”affection”(line11)means_________
A.love
C.tie
B.effect
D.relationship
Passage4
Questions16to20arebasedonthefollowingpassage:
MoviesarethemostpopularformofentertainmentformillionsofAmericans.They,goto
themoviestoescapetheirnormaleverydayexistenceandtoexperiencealifesnoreexcitingthan
theirown.Theymaychoosetoseeaparticularfilmbecausetheyliketheactorsorbecausethey
haveheardthefilmhasagoodstory.Butthemainreasonwhypeoplegotothemoviesisto
escape.Sittinginadarktheater,watchingtheimagesonthescreen,theyenteranotherworldthat
isrealtothem.Theybecomeinvolvedinthelivesofthecharactersinthemovie,andfortwo
hours,theyforgetallabouttheirownproblems.Theyareinadreamworldwherethingsoften
appeartobemoreromantic(浪漫的)andbeautifulthaninreallife.
Thebiggest”dreamfactories”areinHollywood,thecapitalofthefilmindustry.Eachyear,
Hollywoodstudiosmakehundredsofmoviesthatareshownallovertheworld.Americanmovies
arepopularbecausetheytellstoriesandtheyarewell—made.Theyprovidethepublicwith
heroeswhodothingstheaveragepersonwouldliketodobutoftencan’t.Peoplehavetocope
withmanyproblemsandmuchtroubleinreallife,sotheyfeelencouragedwhentheyseethe
”goodguys”wininthemovies.
16.TheAmericansgotothemoviesmainlybecausetheywant________
A.toenjoyagoodstory
B.toexperienceanexcitinglife
C.toseetheactorsandactresses
D.toescapetheirdailylife
17.Whichofthefollowingispeople’snormalresponsetothemoviestheywatch?
A.Theyfeelthateverythingonthescreenisfamiliartothem.
B.Theytrytoturntheirdreamsintoreality.
C.Theybecomesoinvolvedthattheyforgettheirownproblems.
D.Theyaretouchedbythelifestoriesofthestoriesoftheactorsandactresses.
18.Itisobviousthatreallifeis_________
A.lessromanticthanthatinthemovies
B.m