北京地区学位英语真题Word格式.docx

1、cheap method, and magazines are used to reach special sections of the market. The cinema andcommercial radio are useful for local market. Television, although more expensive, can be veryeffective. Public notices are fairly cheap and more permanent in their power of attraction. Otherways of increasin

2、g consumer interest are through exhibitions and trade fairs as well as direct mailadvertisement.There can be no doubt that the growth in advertisement is one of the most striking features ofthe western world in this century. Many businesses such as those handling frozen foods, liquor,tobacco and med

3、icines have been built up largely by advertisement.We might ask whether the cost of advertisement is paid for by the producer or by thecustomer. Since advertisement forms part of the cost of production, which has to be covered bythe selling price, it is clear that it is the customer who pays for adv

4、ertisement. However, if largescale advertisement leads to increased demand, production costs are reduced, and the customerpays less.It is difficult to measure exactly the influence of advertisement on sales. When the market isgrowing, advertisement helps to increase demand. When the market is shrink

5、ing, advertisementmay prevent a bigger fall in sales than would occur without its support. What is clear is thatbusinesses would not pay large sums for advertisement if they were not convinced of its value tothem.1. Advertisement is often used to _A. deceive customersC. arouse suspicionB. increase p

6、roductionD. push the sale2. The word ”media”（in the first paragraph） includes _A. the pressC. radioB. televisionD. all of the above3.Advertisement is mainly paid for by _A. the customerB. the producerD. reduced pricesC. increased sales4.Advertisementcan increase demand _A. all the timeB. in any circ

7、umstancesD. in a shrinking marketC. in a growing market5.From the last sentence of this passage we conclude that _A. businesses usually do not pay much for advertisementB. businessmen know well that advertisement could bring them more profitsC. advertisement could hardly convince people of the value

8、 of the goodsD. advertisement usually cost businesses large amounts of moneyPassage 2Questions 6 to 10 are based on the following passage:How men first learned to invent words is unknown; in other words, the origin of language is amystery. All we really know is that men, unlike animals, somehow inve

9、nted certain sounds toexpress thoughts and feelings, actions and things, so that they could communicate with each other;and that later they agreed upon certain signs, called letters, which could be combined to representthose sounds, and which could be written down. Those sounds, whether spoken, or w

10、ritten inletters we call words.The power of words, then, lies in their combinations the things they bring up before ourminds. Words become filled with meaning for us by experience; and the longer we live, the morecertain words recall to us the glad and sad events of our past; and the more we read an

11、d learn, themore the number of words that mean something to us increases.Great writers are those who not only have great thoughts but also express these thoughts inwords which appeal powerfully to our minds and feelings. This charming and telling use of wordsis what we call literary （文字的） style. Abo

12、ve all, the real poet is a master of words. He canconvey his meaning in words which sing like music, and which by their position and associationcan move men to tears. We should therefore learn to choose our words carefully and use themaccurately, or they will make our speech silly and rude.6. The or

13、igin of language _.A. is reflected in sounds and lettersB. is handed down from generation to generationC. dates back to the prehistoric periodD. is a problem not yet solved7.According to the passage, words are _.A. visual lettersB. represented by soundsC. represented either by sounds or lettersD. si

14、gns called letters8. The power of words lies in their _A. beautyB. accuracyD. charmC. combinations9. The secret of a writers success is the use of words that _A. recall to us the glad and sad events of our pastB. are arranged in a creative wayC. are as beautiful as musicD. agree with certain literar

15、y style10. The author of the passage advises us _A. to use words carefully and accuratelyB. not to use silly and rude wordsC. to become a slave of wordsD. to use emotional wordsPassage 3Questions 11 to 15 are based on the following passage:Most people have had a dog or wanted one as their companion

16、at some time in their lives. Ifyou are thinking of buying a dog, however, you should first decide what sort of companion youneed and whether the dog is likely to be happy in the surroundings you can provide. Specialistsadvice is useful to help you choose the most suitable kind of dog. But in part th

17、e decision dependson common sense. Different dogs were originally developed to perform specific tasks. So, if youwant a dog to protect you or your house, for example, you should choose the one that has the rightsize and characteristics. You must also be ready to devote a great deal of time to traini

18、ng the dogwhen it is young and give it the exercise it needs throughout its life, unless you live in thecountryside and can let it run freely. Dogs are demanding pets. Cats love the house and so aresatisfactory with their place where there is secure, but a dog is loyal to its master and consequently

19、wants him to show proof of his affection. The best time to buy a baby dog is when it is between 6and 8 weeks old so that it can transfer its love for its mother to its master. If baby dogs have notestablished a relationship with the human being until they are over three months old, their strongrelat

20、ionship will always be with dogs. They are likely to be too shy when they are brought out intothe world to become good pets.11.Which of the following is Not true according to the passage?A. You can always get help from the specialists.B. It is common sense that is the most important when choosing a

21、dog.C. You should decide what kind of dog you want.D. Size and characteristics of the dogs should be considered too.12. What is mentioned as a consideration in buying a dog?A. The color of the dog.B. The price of the dog.C. Whether the dog will fit the environment.D. Whether the dog will get along w

22、ith the other pets in the house.13. Why does the writer say a dog is a more demanding pet than a cat?A. It must be trained so that it wont bite.B. It demands more food and space.C. It needs more love and care.D. It must be looked after carefully.14. Why is it advised to buy a baby dog under three mo

23、nths old?A. Its easier to buy a baby dog under three months old.B. They are less likely to be shy with human beings.C. They are less likely to run away.D. Its easier for them to form a relationship with their masters.15. The word ”affection”（line 11） means _A. loveC. tieB. effectD. relationshipPassa

24、ge 4Questions 16 to 20 are based on the following passage:Movies are the most popular form of entertainment for millions of Americans. They, go tothe movies to escape their normal everyday existence and to experience a life snore exciting thantheir own. They may choose to see a particular film becau

25、se they like the actors or because theyhave heard the film has a good story. But the main reason why people go to the movies is toescape. Sitting in a dark theater, watching the images on the screen, they enter another world thatis real to them. They become involved in the lives of the characters in

26、 the movie, and for twohours, they forget all about their own problems. They are in a dream world where things oftenappear to be more romantic （浪漫的） and beautiful than in real life.The biggest ”dream factories” are in Hollywood, the capital of the film industry. Each year,Hollywood studios make hund

27、reds of movies that are shown all over the world. American moviesare popular because they tell stories and they are well made. They provide the public withheroes who do things the average person would like to do but often can t. People have to copewith many problems and much trouble in real life, so

28、 they feel encouraged when they see the”good guys” win in the movies.16. The Americans go to the movies mainly because they want _A. to enjoy a good storyB. to experience an exciting lifeC. to see the actors and actressesD. to escape their daily life17. Which of the following is peoples normal respo

29、nse to the movies they watch?A. They feel that everything on the screen is familiar to them.B. They try to turn their dreams into reality.C. They become so involved that they forget their own problems.D. They are touched by the life stories of the stories of the actors and actresses.18. It is obvious that real life is _A. less romantic than that in the moviesB. m