广告英语大全Word格式.docx
《广告英语大全Word格式.docx》由会员分享，可在线阅读，更多相关《广告英语大全Word格式.docx（12页珍藏版）》请在冰豆网上搜索。
首播辛迪加first-runsyndication毛评点grossratingpoints开机家庭HUT存货inventory
形象移植imagerytransfer信息式广告informercial互相连接interconnect手册brochures
地方时间localtime赔偿条件make-goods广播电视网networks受众总数totalaudience
网外辛迪加off-networksyndication视听率调查服务公司ratingservices赞助sponsorship
协办participationbasis占位价格preemptionrate黄金时段primetime节目式广告PLA
节目收率视programrating节止编排形式programmingformats电台指定时间run-of-station
点播广播spotannouncement点播广播spotradio总体受众计划totalaudienceplan
电视家庭TVHH特高频UHF甚高频VHF广告网络adnetworks广告查询adrequest
横幅广告banner阔幅说明书broadsides商业回邮件businessreplymail按钮button
有线调制解调器cable-modem目录catalogs光驱CD-ROM 点进率click-throughs
分类广告Web站classifiedadWebsite点击率clickrate编辑名录compiledlists
小甜饼cookies立体创意直邮creativedimensionaldirectmailing直接电脑DirectPC
数字互动媒介digitalinteractivemedia直邮广告direct-mailadvertising折页folders
主页homepages专属名录houselists内部刊物houseorgans互动电视interactiveTV
互联网Internet互联网服务供应商Internetserviceprovider插播广告interstitial
关键词keyword电脑亭kiosk信件公司lettershop名录经纪人listbroker明信片postcards
邮件反应名录mail-responselists推播技术pushtechnology销售信函salesletters
搜索引擎searchengines邮简self-mailers赞助sponsorship公告书statementstuffers
Web浏览器Webbrowser网页WebpageWeb电视WebTV万维网WorldWideWeb
广告调查advertisingresearch态度测试attitudetests中心场所测试centrallocationtests
混杂测试cluttertests直接提问法directquestioning试验法experimentalmethod
小组讨论focusgroup正试调查formalresearch成见效应haloeffect查询测试inquirytests
深度访问in-depthinterview非正式/试调查informalresearch营销调查marketingresearch
深度调查技术intensivetechniques营销信息系统marketinginformationsystem,MIS
市场markets媒介种类mediaclass媒介调查mediaresearch媒介细分mediasubclass
媒介单位mediaunits媒介载体mediavehicles产品merchandise讯息message动机motives
非概率抽样nonprobabilitysamples观察法observationmethod事后测试posttesting
事前测试pretesting初级信息primarydata投射法projectivetechniques信度reliability
定性调查qualitativeresearch定量调查quantitativeresearch销售测试salestests样本sample
随机概率抽样randomprobabilitysamples回忆测试recalltests样本单位sampleunits
二级信息secondarydata全面调查survey试验市场testmarket注意度attentionvalue
通用产品代码universalproductcode母体universe效度validity间歇式排期blinking
广告印象advertisingimpression广告反应曲线advertisingresponsecurve集中式bursting
受众audience受众目标audienceobjectives品牌开发指数branddevelopmentindex
品种开发指数categorydevelopmentindex发行量circulation持续性continuity
持续式continuousschedule成本效益costefficiency单位成本costperpoint
千人成本costperthousand创意组合creativemix分布目标distributionobjectives
有效频次effectivefrequency有效到达率effectivereach暴露值exposurevalue
市场、资金、媒介、组合、方法5Ms起伏式flightingschedule频次frequency
总印象grossimpressions毛评点grossratingpoints市场markets组合mechanics媒介media
媒介策划mediaplanning媒介载体mediavehicles讯息力度messageweight资金money
方法methodology组合媒介法mixed-mediaapproach驱动值motivationvalue视听率rating
看见机会opportunitytosee脉冲式pulsingschedule每册读者数readerspercopy
到达率reach近期策划recencyplanning路障式roadblocking外溢媒介spillovermedia
增效效应synergy电视户televisionhouseholds发行量审核局ABC出血bleed
批量折扣bulkdiscounts行业杂志businessmagazines发行量审核circulationaudit
分类广告classifiedads纽约分类广告网络CANNY分类图片广告classifieddisplayads
截稿日期closingdate彩色样品纸条colorstrip混合收费制combinationrates
消费者杂志consumermagazines合同收费制contractrate赠阅发行controlledcirculation
联合形式cooperative/co-opprograms千人成本CPM封面日期coverdate插页insert
封面位置coverposition购物杂志custommagazine日报dailynewspapers清样proofcopy
人口版demographiceditions图片广告displayadvertising实际收费earnedrates
农业刊物farmpublications统一收费制度flatrate香味纸条fragrancestrips价目表ratecard
频率折扣frequencydiscounts黄金版位fullposition门式折页gatefold公告publicnotice
地理版geographiceditions基本发行量guaranteedcirculation横向刊物horizontalpublication
独立购物指南independentshoppingguide加插刊登通知insertionorder小单元juniorunit
岛形半版islandhalves地方城市杂志localcitymagazine杂志出版人协会MPA
媒介采购员mediabuyer媒介标尺调查有限公司MRI全国性杂志nationalmagazines
全国性价格nationalrate美国报业协会NAA报纸版面库NSB上市日期on-saledate
公开收费制度openrate订阅发行paidcirculation自动弹启式广告pop-upad.
自选版位费preferred-positionrates预印广告插页preprintedinserts费率基准ratebase
初级发行量primarycirculation阅读告示readingnotice地区性刊物regionalpublications
任意版位费制ROPadvertisingrates二级读者量secondary/pass-alongreadership
欠资收费制shortrate赛蒙斯市场调查局SMRB标准广告单位SAU撕样tearsheets
标准收费与数据服务公司SRDS多胞胎版splitruns标准型报纸standard-sizenewspaper
周日增刊Sundaysupplement小报型报纸tabloidnewspaper纵向刊物verticalpublication
三维广告3-Dads数量折扣volumediscounts周报weeklynewspapers目录catalog
广告津贴advertisingallowance回购津贴buybackallowance减价促销cents-offpromotion
套装赠送combinationoffer公司大会与经销商聚会companyconventions&
dealermeetings
消费者销售推广consumersalespromotion联合广告cooperative/co-opadvertising
竞赛contest优惠券coupons顾客终身价值customerlifetimevalue数据进入dataaccess
数据管理datamanagement数据库营销databasemarketing直接营销directmarketing
直接反应广告direct-responseadvertising数据库database直接销售战略direct-salesstrategy
直接销售directselling陈列津贴displayallowance易地销售diverting游戏game
电子优惠券electroniccoupons提前购买forwardbuying广告插页free-standinginserts
店内样品试用in-storesampling联络媒介linkagemedia人员销售personalselling
售点材料point-of-purchasematerials什锦袋装样品polybagging奖品premiums
拉式战略pullstrategy推销奖金pushmoney/spiffs推式战略pushstrategy部分退款rebates
近期、频次、货币方程RFMformula销售推广salespromotion样品试用sampling
抽奖sweepstakes货位津贴slottingallowance电话营销telemarketing版权copyright
贸易广告tradeadvertising贸易集中tradeconcentration贸易折扣tradedeals专利patent
贸易推广tradepromotion明确表示affirmativedisclosure美国广告联盟AAF
美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB
停止/中止令cease-and-desistorder比较广告comparativeadvertising全国广告处NAD
服罪判决书consentdecree消费者保护团体consumeradvocate推荐endorsements
消费者信息网络consumerinformationnetworks消费者保护主义consumerism作者author
更正广告correctiveadvertising欺骗性广告deceptiveadvertising道德广告ethicaladvertising
联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA受者receiver
知识产权intellectualproperty长期宏观论long-termmacroarguments商标trademark
国家广告审查局NARB国家广告审查委员会NARC非产品事实nonproductfacts
营养标识与教育法NutritionalLabelingandEducationAct证实testimonials广告advertising
隐私权privacyrights夸大puffery短期操纵论short-termmanipulativearguments
社会责任socialresponsibility潜意识广告subliminaladvertising证据substantiation
不正当广告unfairadvertising美国专利与商标署U.S.PatentandTrademarkOffice
行为广告actionadvertising实际消费者actualconsumer农业广告agriculturaladvertising
自传式讯息autobiographicalmessage知晓广告awarenessadvertising品牌术branding
工商广告businessadvertising企业对企业广告business-to-businessadvertising渠道channel
辅助材料collateralmaterials消费者广告consumeradvertising消费者consumer
译码decode直接反应广告direct-responseadvertising戏剧式讯息dramamessage
编码encode农场广告farmadvertising反馈feedback全球性广告globaladvertising
商品goods观点ideas形象广告imageadvertising预定消费者impliedconsumer
工业时期industrialage工业化时期industrializingage国际广告internationaladvertising
地方性广告localadvertising营销marketing营销传播marketingcommunications
营销公关marketingPR媒介medium讯息message叙述式讯息narrativemessage噪音noise
全国性广告nationaladvertising非商业广告noncommercialadvertising人物persona
非产品广告nonproductadvertising人员销售personalselling后工业时期postindustrialage
前工业化时期preindustrialage过程process产品product产品广告productadvertising
专业广告professionaladvertising公共关系publicrelations零售广告retailadvertising
公共关系活动publicrelationsactivities公共关系广告publicrelationsadvertising
区域性广告regionaladvertising常规价格广告regularprice-lineadvertising
销售推广salespromotion服务services信源source资助性消费者sponsorialconsumers
目标受众targetaudience广告主/出资人sponsor目标市场targetmarket
贸易广告tradeadvertising广告讯息advertisingmessage广告计划advertisingplan
广告战略advertisingstrategy自下而上式营销bottom-upmarketing战术tacics
传播媒介communiciationsmedia企业目标corporateobjectives创意组合creativemix
试验调查法empiricalresearchmethod整合营销传播integratedmarketingcommunication
顾客终身价值lifetimecustomervalue营销目标marketingobjectives态度attitude
营销计划marketingplan营销战略marketingstrategy关系营销relationshipmarketing
需求一满足式目标need-satisfyingobjectives目标/任务法objective/taskmethod
销售百分比法percentage-of-salesmethod产品概念productconcept认知cognition
销售定向式目标sales-targetobjectives利益相关者stakeholder目标受众target-audience
市场份额法/广告份额法share-of-market/share-of-voicemethod形势分析situationanalysis
SWOT分析（优势、弱势、机遇与威胁）strength/weakness/opportunity/threatanalysis
自上而下式营销top-downmarketing品牌兴趣brandinterest品牌忠诚brandloyalty
企业市场businessmarkets影响中心centersofinfluence消费行为consumerbehavior
有意劝服路径centralroutetopersuation消费者决策过程consumerdecisionmakingprocess
消费者市场consumermarkets文化culture现有顾客currentcustomers参考组evokedset
详尽可能性模型ElaborationLikelihoodModel环境因素environment认知learning
选择评估evaluationofalternatives评估标准evaluativecriteria交换exchange需要needs
政府市场governmentmarkets习惯habit需要层次hierachyofneed动机motivation
工业市场industrialmarkets信息性动机informationalmotives大脑档案mentalfiles
人际影响interpersonalinfluences市场market卖主marketers营销marketing
被动生成动机negativelyoriginatedmotives非人员影响nonpersonalinfluences刺激stimulus
舆论领袖opinionleader集团买主organizationalbuyers感知perception亚文化subculture
感知过滤perceptualscreens无意劝服路径periphialroutetopersuasion自我意识self-concept
个人过程personalprocesses劝服persuasion生理过滤physiologicalscreens欲望wants
主动生成动机positivelyoriginatedmotives购后失调学说postpurchasedissonance
购后评估postpurchaseevaluation潜在顾客prospectivecustomers社会阶层socialclasses
心理过滤psychologicalscreens参照人群referencegroups经销商市场resellermarkets
选择性感知selectiveperception认知失调学说theoryofcognitivedissonance效用utility
转换性动机transformationalmotives国际市场transnationalmarkets成长期growthstage
地理人口细分geodemographicsegmentation地理细分geographicsegmentation拉pull
隐性差异hiddendifferenees独立品牌individualbrand诱导性差异induceddifferences
密集分销intensivedistribution引入期introductoryphase特许品牌licensedbrand
市场细分marketse
升级会员 