SWOT闲鱼文档格式.docx
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外国语学院
学生:
冯婷婷
学号:
专业:
英语语言文学
年级:
2013级
完成日期:
2017年4月
SWOTAnalysisofSecond-handTradingApplicationXianyu
AThesisPresentedinPartialFulfillment
oftheRequirementsfor
theDegreeofBachelorofArts
FengTingting
UndertheSupervisionof
WuXueying
ForeignLanguageCollege
TianjinNormalUniversity
April2017
Acknowledgment
Iwouldliketotakethisopportunitytogivemysinceregratitudetoallthosewhohadsupportedandencouragedmeinfinishingmythesis.Itisthecourage,assistance,andloveIreceivedfrompeoplearoundmethatenabledmetofinishthisthesis.
Tostartwith,mysincerestgratitudegoestomysupervisor,ProfessorWuXueyingwhotriesherbesttoguidemythesisalthoughshedidnotteachmebefore.Asarespectfulandresourcefulprofessor,shedidherbesttohelpmethroughoutthewholeprocessofmythesiswritingbycarefullycheckingmydraftsandofferinginsightfulrevisionsuggestionstome.UnderprofessorWu’sdirection,Icompletedmythesiswhilebenefitingsomuchfromherprofoundandimmenseknowledge.Mythankstoherisbeyondexpression.
Iwouldalsoliketotakethisopportunitytothankalltheprofessorswhohaveenlightenedmeduringmyundergraduatestudy.IamheartfeltthankfultoProfessorLiuNa.SheisthementorofmyintegratedEnglishlessonwhenIwasjustenteredintotheCollege.ThanksfortheenlightenmentsthatshegavetomeonEnglishstudy.ThenareProfessorDongLi,ProfessorYangXinandProfessorWangShangxue,thanksforhelpingmegetthroughthedoorofBusinessEnglish.EspeciallyProfessorDong,IfeelgreatlyhonoredthatIcanacceptherexcellentteachingbeforeherretirement.
Atlast,mysincerethanksshouldbegiventomyfriends,especiallymyroommates.Theyarethestrongestsupportformeallthetime.Withtheirconcernandhelp,Iamalwaysbravetofaceanykindofchallengesanddifficulties.BecauseofthehelpandencouragementIgetfrommyteachers,classmates,friendsandparents,Iamabletofinishmythesisaswellasmyfour-yearcollegelifesmoothly.
Contents
Abstract
InOctober2015,the
Fifth
Plenum
ofthe
18th
CPC
Central
Committee
washeld
in
Beijing.Andtheplenumhaspassedthe13thFive-yearPlanabouttheNationalEconomyandSocialDevelopmentMadebytheCentralCommitteeofCCP.Thisplanclearlyindicatedthefiveimportantdevelopmentconceptsthatcontaininnovation,coordination,green,opennessandsharing,inwhichsharingappearedforthefirsttime.Chinesesharingeconomymarkethasagreatpotentialfordevelopment,anditalsowillbethenewenergyofpushingtheeconomicdevelopment.Whenthedomesticsharingeconomyenteredintothetake–offperiod,manysecond-handtradingplatformsemergedatthecorrectmoment.However,thedomesticsecond-handmarketisnotsomature.Duetotheemergenceofsomesecond-handtradingapplicationinrecentyears,onlinesecond-handtradingactivitiesgraduallygetintothedailylife,whichgivesthesharingeconomywithnewhistoricalmeaning.Nevertheless,theresearchofsecond-handtradingmarket,especiallysecond-handtradingplatformremainsrare.Therefore,thispaperwillchooseXianyu,themostrepresentativeapplication,byusingtheSWOTtheoryanalysis,toaddsomeusefulmaterialonresearchingdomesticsecond-handtradingplatformorapplication.
Thefirstchapterofthispaperisliteraturereview.ThesecondchapteristointroduceXianyuandSWOTtheory,includingthedefinitionandfunctionofXianyu,andthecontentandsignificanceofSWOTtheory.ThethirdchapteristheapplicationofSWOTtheoryintotheanalysisthepresentXianyudevelopmentsituation,fromthepointsofstrengthandweakness,andalsotheopportunityandthreatthatXianyumaymeetwithinthefuturedevelopment.Theforthchapteristheconclusion,andthewritergivessomeadvicestoXianyuforitsbetterdevelopment.ThispaperstudiesXianyuthroughSWOTtheory,andhopetobringXianyuwiththeoreticalsupportandpracticalsuggestiononitsdevelopment.
KeyWords:
SharingEconomySecond-handTradingSWOTTheory
摘要
2015年10月,中国共产党第十八届中央委员会第五次全体会议在北京召开,全会审议通过了《中共中央关于制定国民经济和社会发展第十三个五年规划的建议》〔以下简称《建议》〕。
在《建议》中明确提出树立创新、协调、绿色、开放、共享的五大发展理念,其中首次明确提出共享理念。
中国共享经济市场潜力巨大,将成为推进经济发展的新动力。
伴随着国内共享经济进入起飞期,许多二手物品交易平台应运而生。
但是我国二手交易市场发展时间较短,成熟度远远不比国外。
最近几年由于某些二手交易软件平台的出现,使得线上二手交易逐渐走入了大众的日常生活,赋予了共享经济新的时代意义。
然而关于线上二手交易市场,特别是具体的线上二手交易平台的研究少之又少。
因此,本文将选取最具有代表性的二手交易客户端软件闲鱼作为研究对象,采用SWOT理论分析方法,为研究我国二手交易软件平台增添素材。
本文第一章是文献综述。
第二章主要是介绍闲鱼的定义及功能和SWOT理论的内容及意义。
第三章则是正式运用SWOT理论从从优势和劣势对闲鱼发展的现状进行了分析,并就闲鱼在今后的发展中面临的机遇和挑战展开探究。
第四章则是对本文的研究进行总结,并提出有利于闲鱼发展的假设干意见。
本文对二手交易软件闲鱼运用SWOT理论加以研究,并希望对其软件的发展提供理论支持和实际操作建议。
关键词:
共享经济二手交易闲鱼SWOT理论
Introduction
TheappearanceofUberandAirbnbmadesharingeconomybecomethefocusoftheattention.Andthroughitsbusinessmodelandinnovativecontent,andfromanotherperspective,thecoreofsharingeconomyisactuallyusedgoodseconomy(alsosecond-handeconomy),forallthesharingresourcesorbasisisnottotallynew.Buttheusedvalueofsecond-handgoodshavebeenimprovedunprecedentedly,andalsorealizedthereconfiguration.Inadditiontovehiclesandidlehouses,clothes,bagsandjewelriesarethemostcommonbuttheeasiestignoredusedgoods.
However,theusedgoodshaveappearedactivelyindailylifeandbeengivennewvaluethroughdailytransaction,whichbeforethestatementofsharingeconomy.Aroundtheglobe,thefieldofsecond-handgoodstransactionisalreadyblooming.InMarch2016,JapaneseC2Csecond-handtransactionplatformMercariannouncedthattheyreceivedtheinvestmentof75millionUSdollars.IndomesticChina,second-handeconomy,asonekindofsharingeconomy,alsoseizedtheopportunityandissuedsomesecond-handtradingapplications.Somepowerfulapplicationshaveemerged,suchasXianyufromAlibaba,Zhuanzhanfrom58Tongcheng.Therearealsosomelesspopularapplication,forexample,Liequ,LiangyiquandYiyouyou.ButthecurrentdataindicatesthatXianyuisoccupyingthemostmarket,whichshowsXianyuistherepresentativesecond-handtradingapplicationinChina.AsthepredecessorofTaobaoSecond-hand,forbackingonAlibabaandAlipay,Xianyuobtainedalotofstrengthsuchascustomersresource,paymentguaranteeandtransactioncredit,whichishelpfultoimprovethesalesvolumes.
ThemostimportantpracticalsignificanceofSWOTtheoryisthattoprovideevidencesonmakingupmarketingstrategies.BasedonSWOTtheory,thispaperwillanalyzeXianyufromexternalfactorsandinternalfactorsrespectively,andexploringthespecificcausesthatimpactthedevelopmentofXianyu.
Chapter1
LiteratureReview
Xianyuisashorttimebutwell-developedsecond-handtradingapplication.InChina,notsomanyresearchesaboutXianyuhavebeenpublished,butsomeusefulessaysdoexist.Inforeigncountries,therearemanyarticlesaboutsecond-handtrading.Andthefollowingisabriefreviewofthepreviousstudies.
1.1RelatedStudiesAbroad
Inrecentyears,foreignstudiesonsecond-handtransactionmainlyfocusedonitswarrantysystem.Forexample,in2011,SeyedGholamrezaJalaliNainiandMahmoodShafieeproposeadecisionmodeltodeterminetheoptimalpriceandupgradestrategyofawarrantedsecond-handproducttomaximizethedealer’sexpectedprofit.Thenin2013,MahmoodShafieeandStefankaChukovapointedouttheimportanceofcarryingoutwarrantypolicyonsecond-handtransactionforenlargingprofitsduringtheirOptimalUpgradeStrategy,WarrantyPolicyandSalePriceforSecond-handProducts.Inthesameyear,MahmoodShafieeandStefankaChukovaalsopublishedOntheInvestmentinaReliabilityImprovementProgramforWarrantedSecond-handItems.Thisarticledevelopsastochasticcost-benefitmodelforinvestmentmadeinreliabilityimprovementprogramsforsecond-handitemssoldwithfailure-freewarranty.Andasmallnumberofstudiesthatemphasizeothersfactors,suchastechnology.Forinstance,in2014,MichaelConradandOliverRaabepublishedanessayonEnvironmentalPolicyMonthlyentitledUsedGoodsTradingPlatformCanbeAccessedthroughSmartphone,inwhichindicatedthatpeoplecanalsofindthelocationsofthenearestsecond-handgoodstradingandmarketinginformationthroughtheGPSfunctionoftheirsmartphone.Sofar,SWOTtheoryhasnotbeenusedinanalyzingsecond-handtradingplatforminforeignstudiesyet.
1.2RelatedStudiesinChina
AsforthedomesticresearchesaboutXianyu,mostofthemareeconomicjournalarticles.Earlyin2014,theestablishingyearofXianyu,WangXiaoyingpublishedapaperontheCommunicationInformationNewsnamedTaobaoLaunchedXianyuApplication,TakingAdvantagesofPlatformtoBreakintoSecond-handMarket,whichistheearliestarticlerelatedtoXianyu.Thearticlemainlyintroducedtheoriginalfunctionsandinitialmajorcompetitorsrespectively.Afteraroundtwoyearsdevelopment,Xianyuhasbasicallybecamethemostsuccessfulsecond-handtradingplatforminmainlandChina.In2016,WeiWeipublishedanessayonBeijingBusinessTodayInternetWeeklyentitledtheBenefitsandHarmsofAlibabavigorouslyDevelopingXianyu.Inthisstudy,itmainlyanalyzedtheachievementsthatXianyuhasmadeinthepasttwoyearsthroughlotsofconvincingdata,butalsorevealedsomeproblemsthatXianyumetwithduringitsdevelopment.Inaword,itsimplystudiedthestrengthandweaknessofXianyu,aswellasthepresentopportunityandthreat.ThisessayanalyzedwiththetheorysimilartoSWOT,whichcanbeareferenceforfuturestudies.ThelatestisstudyXianyu:
TrustMakestheBetterDevelopmentofSharingEconomyinInternationalBusinessDailyofE-commercein2016.Inthisarticle,itprim