剑桥商务英语中级全真模拟试题四Word下载.docx

剑桥商务英语中级全真模拟试题四Word下载.docx

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Lookatthestatementsbelowandthebookreviewsontheoppositepage.

Whichsection（A,B,CorD）doeseachstatement1-7referto?

Foreachstatement1-7,markoneletter（A,B,CorD）.

Youwillneedtousesomeoftheselettersmorethanonce

BusinessConsulting

A

Thisbookexploresthenewshapeofconsulting.Itexamineswhyorganisationsuseconsultants,howconsultingfirmscompeteandwhatconsultantsdo.Basedonhundredsofinterviewswiththemanagerswhohireconsultantsandthepeoplewhorunconsultingfirms;

itoffersanautthorita-tiveanalysisofthismostshadowyofprofessions.Italsoprovidesinvaluablepracticaladviceonwhatorganisationsneedtodotogetthebestoutoftheconsultantstheyuseandwhatconsultingfirmsneedtodotoachievethebestresultsforthosetheyworkfor.

B

BrandsandBranding

Thisbookarguesthatbecauseofthepowerofnot-for-profitbrandsliketheRedCrossorOxfam,allorganisationsshouldmakethebrandtheircentralorganisingprinciple,guidingeverydecisionandeveryaction.Aswellasmakingthecaseforbrandsandexaminingtheargumentoftheantiglobalisationmovementthatbigbrandsarebullieswhichdoharm,thisbookreviewofbestpracticeinbranding,coveringeverythingfrombrandpositioningtobrandprotection,visualandverbalidentitytobrandcommunications.

C

EmergingMarkets

Usingtherealexperiencesofcompanieswhereverpossibletoillustratethepointsitmakes,thisextensivelyupdatedandrevisedsecondeditionofthisbookisaimedatbothmanagerswhoareinvolvedinenteringemergingmarketsforthefirsttimeandmanagerswhoarealreadyoperatinginthemItwillserveasaguideonhowtoavoidmistakesothercompanieshavemadeandhowtodetectweaknessesincurrentemergingmarketstrategies.

D

EssentialDirector

Managersmayrunacompanybutitisthejobofdirectorstomakesureitiswellrunandruninthedirection.Thislivelyandaccessibleguidetotheimportantsubjectofcorporategovernanceshowswhatneedstobedonetoensurehighstandardsandhowtodoit.Itisaimednotonlyatdirectors,butalsoatmanagersandstakeholdersineverykindofbusinessandorganisation.

1Theauthorofthisbookbelievesthatorganisationswillneveroveremphasizetheimportanceofbranding.

2Theauthorofthisbookconductedhundredsofinterviewsinthisfieldsoastoofferpracticaladvices.

3Youmayrefertoitasaguideifyouenter,forthefirsttime,thelineofbusinessdiscussedinthisbook.

4Readersofthisbookmayfinditserveasaguideonwhatneedstobedonetomakesureacompanyiswellrun.

5Thisbookcoversalmosteveryaspectofthefieldconcernedandalsoreviewsthebestpracticeinthisfield.

6Thetargetreadersofthisbookincludemanagers,stakeholdersaswellasdirectorsindifferentkindsofbusiness.

7Authenticexperiencesofsomecompaniesareusedtodemonstratethepointstheauthorwantstoargueinthesecondeditionofthisbook.

PARTTWO

Readthearticlebelowaboutdecisionmakingpsychology.

Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

Foreachgap1-5,markoneletter（A-G）.

Donotuseanylettermorethanonce.

Thereisoneextraletterwhichyoudonotneedtouse.

DecisionMakingPsychologyMadeSimple

Decisionsdecisions!

Understandingdecisionmakingpsychologycanenableyoutoreachaconclusionquicker.Whetherit'

schoosingaholidaydestination,orprojecttofund.you'

llfindthisoutlineofdecisionmakingpsychologyausefuladditiontoyourmanagementtoolkit.

Makingupyourownmindshould（intheoryatleast）betheeasiestafterall,there'

sonlyonepersoninvolved!

Sowe'

llskipontothemorechallengingareaofgroupdecisionmaking.Somehow.outofthepersonalityclashes,powerstrugglesandhiddenagendas,aperfectsolutionisexpectedtoemerge......

Ingroupdecisionmaking,thereareanumberofmethodsthatcanbeapplied,

（1）Themethodsthatareclosertothedirectiverange,meanthatthedecisionismadebyalimited,smallnumberofdecisionmakersinthegroup.Themethodsthatareloweronthespectrum.towardstheparticipatoryrange,meanthatthedecisionismadebyallthepartiesinvolved.

IndividualDominanceiswhereonepersoninthegrouphastheauthorityorpowertomakethefinaldecision.MinorityMinorityusuallytakestheformofdecisionsdelegatedfromlargergroupsandmadebysub-committees.MajorityRulesusuallyinvolvethegroupvotingonthealternativesandthealternativereceivingthemostvotes,wins.Consensusisachievedthroughgroupdiscussionofthealternatives,whereeverygroupmembercanagreeonanoptionandcommittotheoutcome.

Directivedecisionmakingisgreatwhentimeistightan