会展英语实用英语教程李红英课件unit1优质PPT.ppt
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NotesofFormatWarm-upDialoguesWritingReadingSectionIII.PracticalWritingSamplesDoitYourself
(1)写英文信,从结构到用词都要符合英语的特点,信中所讲的事情一定要准确清楚,使人读后一目了然写信不仅篇幅要短,句子要短,用词也要简洁且通俗易懂
(2)英文书信的格式常用的有齐头式和混合式二种齐头式便于打字,广泛用于正式书信会展邀请信大多采用齐头式(3)英文书信的结构一般包括称呼正文结尾客套语和署名四大必要部分(4)称呼应从信纸的左边顶格写起,常用的称呼有DearSir(s),DearSirorMadam,DearMadam和Gentlemen末尾符号通常用逗号,有时也可用冒号Warm-upDialoguesWritingReadingNotesofFormatNotesofFormatInvitationLetterInvitationLetter(5)书信的正文结构一般分为三个部分:
@#@开头中间和结尾在公函中,开头部分一般除了写一些表示问候的话语外,应用简短的话直截了当地说明写信的目的然后,中间部分对写信的想法和要求进行具体说明,陈述观点结尾部分是对信文加以总结和对写信的目的的强调,并表达对收信人的希望和谢意等(6)结尾客套语是写信人对收信人表示的一种谦称,相当于“XXX敬上”的意思在特别正式的书信中,常用“Yoursrespectfully”等(7)署名包括手签的名字和打印的名字及头衔注意书信无论是手写还是打印,都必须签上自己的名字,以示郑重,使收信人相信信件的真实性此外,在签名下面还可以写上自己的职位和头衔例如:
@#@Yoursrespectfully(打印)KellySmith(手写签名)KellySmith(打印)SalesManager(打印)Warm-upDialoguesWritingReadingWarm-upDialoguesWritingReadingBodyLetterheadDateInsideName&@#@AddressSalutationClosingSignatureBlockedStyleBlockedStyleWarm-upDialoguesWritingReadingBodyLetterheadDateInsideName&@#@AddressSalutationClosingSignatureModifiedStyleModifiedStyleComplimentaryCloseComplimentaryClosenSincerelyyours,nYourssincerely,nRespectfullyyours,nYourstruly,nYourscordially,nVerytrulyyours,Warm-upDialoguesWritingReadingDearSir/Madam,WewouldliketosincerelyinviteyouandyourcompanyrepresentativestovisitourboothattheContinentalExhibitionCenterinChinaImportandExportCommoditiesFairfromApril15thto20th2008.Wearemanufacturersspecializinginrefrigerators,andwehaveafinecollectionofcompactrefrigerators,winecoolers,watercoolers,ice-makers,beveragecoolersandsoon.OurnewmodelsoffersuperbdesignandtheirnewWarm-upDialoguesWritingReadingSamplesSamplesSample1.WritealettertoinviteacompanytojoinanexhibitionSample1.Writealettertoinviteacompanytojoinanexhibitionfeaturesgivethemdistinctadvantagesoversimilarproductsfromothermanufacturers.Itwouldbeagreatpleasuretomeetyouattheexhibition.Wewouldliketoestablishlong-termbusinessrelationswithyourcompanyinthefuture.ExhibitionCenter:
@#@theContinentalExhibitionCenter,Guangzhou,ChinaBoothNumber:
@#@A-K-306A-K-307Date:
@#@Apr.15thto20th2008BestRegards.SuCan(Mr.)SuCanGeneralManagerWarm-upDialoguesWritingReadingDearMr.Su,Thankyouforyourletterof15FebruaryandIampleasedtoconfirmourcompanysparticipationinyourexhibitioninApril.Sinceitisthefirsttimeforustoattendthiskindofexhibition,wewouldbegratefulifyoucouldsendusfurtherdetailsaboutthefair.Ilookforwardtoattendingtheexhibition.YourssincerelyBillMartinBillMartinPurchasingManagerWarm-upDialoguesWritingReadingSample2.WriteareplyletterforaninvitationSample2.WriteareplyletterforaninvitationYouaretheSalesManagerforSunlightAutoCo.,Ltd.YouareorganizingyourscheduleforshowingproductsatTheChinaImportandExportFairon15th-20thApril.Writeaninvitationlettertoyourclient,whosenameisMr.HigginsfromABCcompanytovisityourboothatthattime.Warm-upDialoguesWritingReadingDoitYourselfDoitYourselfKeytothisletterWarm-upDialoguesWritingReadingJ.HigginsManager45BroughtonStreetBrightonBN251XLFeb.15,2009DearMr.Higgins,Asyouareourvaluedcustomer,welookforwardtoeveryopportunitytomeetwithyou.From15thApr.to20thApr.2009,wewillbeexhibitingatthe105thChinaImportandExportFair.Wecordiallyinviteyoutovisitourbooth.Ourboothnumberis2B28inHall2.WithCompliments,P.MatthewsP.MatthewsSalesManagerSunlightAutoCompanyWarm-upDialoguesWritingReadingThankyou!
@#@Thankyou!
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