雅思阅读填空题解题思路PPT资料.ppt

雅思阅读填空题解题思路PPT资料.ppt

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toknowwhatisthepassageabout?

ExerciseHowtoincreasesalesHowshopscanexploitpeoplesherdmentalitytoincreasesales?

ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfarebutitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow“swarmintelligence”（thatis,howants,beesoranysocialanimal,includinghumans,behaveinacrowd）canbeusedtoinfluencewhatpeoplebuy.AtarecentconferenceonthesimulationofadaptivebehaviourinRome,Zeeshan-ul-hassan.Fromthetitle,weknowTHEPASSAGEisaboutthemethodtoincreasesales!

Step2:

ReadquestionsPart1FillintheblankAim:

1）Understandthesentencemeaning.2）GettoknowthepropertyofthespacewordandfindwordsorsentencesimilarbothintheQandintheP.3）Quicklyscanthepassage.4）Rememberthe1stQcouldoffenoccurinthe1st1or2paragraph.ExerciseHowshopscanexploitpeoplesherdmentalitytoincreasesales?

ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfarebutitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow“swarmintelligence”（thatis,howants,beesoranysocialanimal,includinghumans,behaveinacrowd）canbeusedtoinfluencewhatpeoplebuy.1.Shopownersrealizethatthesmellof_canincreasesalesoffoodproducts.1）店主意识到？

气味能增加食品的销量。

2）of后面和can前面的词性为名词。

3）读下第一段和第二段并找出题目和文章中相近的那句话/词。

Exercise答案为：

freshlybakedbread你答对了吗？

Howshopscanexploitpeoplesherdmentalitytoincreasesales?

ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfarebutitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow“swarmintelligence”（thatis,howants,beesoranysocialanimal,includinghumans,behaveinacrowd）canbeusedtoinfluencewhatpeoplebuy.1.Shopownersrealizethatthesmellof_canincreasesalesoffoodproducts.ExerciseHowshopscanexploitpeoplesherdmentalitytoincreasesales?

ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarfarebutitis.Shopkeepersknowthatfillingastorewiththearomaoffreshlybakedbreadmakespeoplefeelhungryandpersuadesthemtobuymorefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvisiblecompetitors.Nowresearchersareinvestigatinghow“swarmintelligence”（thatis,howants,beesoranysocialanimal,includinghumans,behaveinacrowd）canbeusedtoinfluencewhatpeoplebuy.2.Inshops,productsshelvedatamorevisiblelevelsellbettereveniftheyaremore_.答案为：

expensive你答对了吗？

ExerciseAtarecentconferenceonthesimulationofadaptivebehaviourinRome,Zeeshan-ul-hassanUsmani,acomputerscientistfromtheFloridaInstituteofTechnology,describedanewwaytoincreaseimpulsebuyingusingthisphenomenon.Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:

forinstance,byplacingeverydayitemssuchasmilkandeggsatthebackofthestore,forcingshopperstowalkpastothertemptinggoodstoreachthem.MrUsmaniandRonaldoMenezes,alsooftheFloridaInstituteofTechnology,setouttoenhancethistendencytobuymorebyplayingontheherdinstinct.Theideaisthat,ifacertainproductisseentobepopular,shoppersarelikelytochooseittoo.Thechallengeistokeepcustomersinformedaboutwhatothersarebuying.3.AccordingtoMr.Usmani,withtheuseof“swarmintelligence”phenomenon,anewmethodcanbeappliedtoencourage_.答案为：

impulsebuying你答对了吗？

forinstance,byplacingeverydayitemssuchasmilkandeggsatthebackofthestore,forcingshopperstowalkpastothertemptinggoodstoreachthem.MrUsmaniandRonaldoMenezes,alsooftheFloridaInstituteofTechnology,setouttoenhancethistendencytobuymorebyplayingontheherdinstinct.Theideaisthat,ifacertainproductisseentobepopular,shoppe