英文版市场营销策划marketing planWord文档格式.docx

英文版市场营销策划marketing planWord文档格式.docx

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No:

201003

Date:

2013.1.13

Score:

Contents

ExecutiveSummary3

CompanyBackground4

SWOTAnalysis6

1、Strength

2、Weakness

3、Opportunities

4、Threats

TargetMarket8

MarketingMix9

1、Product

2、Place

3、Price

4、Promotion

MarketingObjective12

ImplementationPlan13

Appendix14

ExecutiveSummary

Alongwithsocialcultureunceasingdevelopment,becausethecrossembroidersappearanceobtainedthegeneralyouthfemininefriend'

sfavor,thecrosshasbeenembroideredsimply,thelusterbright,thevarietydiversedeeplywiththefemininefriend'

saffection.

ThecrossembroidersintheYulinnormalschoolcompletelyhasnotdeveloped,evendoesnothavetheexclusiveagency.Wemakethisplantosetupthetruebrandimagespecially,enhancesthemarketshare,meetstheconsumerneed.

TheSKcrossembroideredtheestablishmentin1999,wastheChineseembroideryindustrywithoneofthemostinfluencebrands.ItusestheimportliningandthepercentagehundredEgyptiancottons,establishestheSKproducthighqualitythefoundation

AccordingtoSWOTanalysis,theSKcross=stitchdemandinYuLinnormaluniversityisstilllargeandexpectstogrowinthefutureyears.Becauseitsqualitygoodandpriceismoderate,providestheverygoodopportunitywithouromni-directionalpromotionplantoustoenterthemarketofYulinnormaluniversity.

Weimplementaseriesofplans,includingbusinesspromotionplan,theadvertisementplan,thepersonnelpromotesplanaswellasthepublicrelationtoachievestheultimateobjectivethatthesellingofscaleis500,asresultgains25%profit

CompanyBackground

Name

TheJiangAonisiBeddingHealthSuppliesLimitedcompany

Location

Zhenjiang,China

CompanyProfile

JiangAonisiplaysthepartofthehealthcarethinglimitedcompanyisafairresearchanddevelopment,thedesign,theproduction,thesaleisabodylarge-scalebedroomnecessityandthecrossembroiderstheenterprise.TheSKcrossembroideredtheestablishmentin1999,wastheChineseembroideryprofessionmosthasoneofinfluencebrands.ThecompanycontinualeightyearsareevaluatedtheAAAlevelcreditrankunit,andobtain“theoutstandingenterprise”,“theadvancedenterprise”thetitle,thiscompanymakesalivingbythequantitysaves,seeksthedevelopmentbythebrandisenterprise'

sstrategictarget.

ThecompanytakestheleadintheNationalTrademarkBureauregisteredtrademark,theuse“theknowledgeeconomy”,theimplementation“thenamebrandproject”,dependsontheSKbrandsuperioritydevelopmentchain-likepattern,persistedoffersthehigh-qualitygoodstothecustomer.

Thecompanyhastheself-managementimportandexportpower,sellsinternallywithforeigntradedevelopingsimultaneously,theproductbest-sellingdomesticmarket,sellsindistantmarketsSoutheastAsia,Europe,NorthAmericaandsoontheinternationalmarket,theyearsalesvolumeisthecolleaguefrontrow

MainProducts

sleevechuck、mobilephonesets、Mural、Smallpendant、pillowandwallet.

CompanyMission

Thecompanyinvests5,000,000Yuantouseinthecrosseveryyearembroideringthecreativitytodesignthetalentedpersontrooptheconstruction,theJournalofPropulsionTechnologyinnovation,theinvestmentlargeamountofmoneyintroductionoverseasadvancedequipment,andusestheimportliningandthepercentagehundredEgyptiancottonsembroiderstheline,establishestheSKproducthighqualitythefoundation.Reliesonthecreativityandthetechnicaldualsuperiority,SKdevelopsintothecrosstoembroidertherangepoleenterprise.

SWOTAnalysis

1、Strengths:

1-1、Companyhastheverystrongresearchanddevelopmentabilityandinnovationability,andsetsuppromotestheconsumerqualityoflife,meetstheconsumerenergeticneedtheenterpriseculture.

1-2、“SK”thecrossembroidersthestylehasthefreshideanovel,regardlessoffromtheproducttypetotheproductqualityallisoutstandinginthesimilarproduct.

1-3、thedesignof“SK”thecrossembroidersisextremelynovel,pursuesthefashiontidalcurrent.

1-4、innovationstoproposetheDIYdesign,measuredthebodyforthegeneralconsumerstomaketoorderthespecialsalessystem,theconsumercansendusthepictureorthephototheylike,thecompanymadeitwhichthecrossbeenembroidered,suchconsumerhadbelongstoownuniquethatnobodymightimitate.

2、Weakness:

2-1、Thefundinsufficient

2-2、lacksourceofgoods

2-3、lack-knownnessnothigh

2-4、therestillarecompetitorwhichembroiderstothecrossinYuLinoutofourschool

3、Opportunities:

3-1、embroidersbelongstotheleisureproduct,thetechnicalcontentislow,regardlessofregardingshopownerorcustomersallveryeasyacademicsociety,moreovertheinvestmentisnotverybig.

3-2、Inbuysthis