英文版市场营销策划marketing planWord文档格式.docx

1、 No :201003 Date :2013.1.13 Score : ContentsExecutive Summary 3Company Background 4SWOT Analysis 61、Strength2、Weakness3、Opportunities4、Threats Target Market 8Marketing Mix 91、Product2、Place3、Price4、PromotionMarketing Objective 12Implementation Plan 13Appendix 14Executive SummaryAlong with social cul

2、ture unceasing development, because the cross embroiders appearance obtained the general youth feminine friends favor, the cross has been embroidered simply, the luster bright, the variety diverse deeply with the feminine friends affection.The cross embroiders in the Yulin normal school completely h

3、as not developed, even does not have the exclusive agency. We make this plan to set up the true brand image specially, enhances the market share, meets the consumer need.The SK cross embroidered the establishment in 1999, was the Chinese embroidery industry with one of the most influence brands. It

4、uses the import lining and the percentage hundred Egyptian cottons, establishes the SK product high quality the foundationAccording to SWOT analysis, the SK cross=stitch demand in YuLin normal university is still large and expects to grow in the future years. Because its quality good and price is mo

5、derate, provides the very good opportunity with our omni-directional promotion plan to us to enter the market of Yulin normal university.We implement a series of plans, including business promotion plan, the advertisement plan, the personnel promotes plan as well as the public relation to achieves t

6、he ultimate objective that the selling of scale is 500, as result gains 25% profitCompany BackgroundNameThe Jiang Aonisi Bedding Health Supplies Limited companyLocationZhenjiang, ChinaCompany Profile Jiang Aonisi plays the part of the health care thing limited company is a fair research and developm

7、ent, the design, the production, the sale is a body large-scale bedroom necessity and the cross embroiders the enterprise. The SK cross embroidered the establishment in 1999, was the Chinese embroidery profession most has one of influence brands. The company continual eight years are evaluated the A

8、AA level credit rank unit, and obtain “the outstanding enterprise”, “the advanced enterprise” the title, this company makes a living by the quantity saves, seeks the development by the brand is enterprises strategic target. The company takes the lead in the National Trademark Bureau registered trade

9、mark, the use “the knowledge economy”, the implementation “the name brand project”, depends on the SK brand superiority development chain-like pattern, persisted offers the high-quality goods to the customer. The company has the self-management import and export power, sells internally with foreign

10、trade developing simultaneously, the product best-selling domestic market, sells in distant markets Southeast Asia, Europe, North America and so on the international market, the year sales volume is the colleague front rowMain Productssleeve chuck、mobile phone sets、Mural、Small pendant、pillow and wal

11、let. Company MissionThe company invests 5,000,000 Yuan to use in the cross every year embroidering the creativity to design the talented person troop the construction, the Journal of Propulsion Technology innovation, the investment large amount of money introduction overseas advanced equipment, and

12、uses the import lining and the percentage hundred Egyptian cottons embroiders the line, establishes the SK product high quality the foundation. Relies on the creativity and the technical dual superiority, SK develops into the cross to embroider the range pole enterprise.SWOT Analysis 1、Strengths:1-1

13、、Company has the very strong research and development ability and innovation ability, and sets up promotes the consumer quality of life, meets the consumer energetic need the enterprise culture.1-2、“SK” the cross embroiders the style has the fresh idea novel, regardless of from the product type to t

14、he product quality all is outstanding in the similar product.1-3、the design of “SK” the cross embroiders is extremely novel, pursues the fashion tidal current.1-4、innovations to propose the DIY design, measured the body for the general consumers to make to order the special sales system, the consume

15、r can send us the picture or the photo they like , the company made it which the cross been embroidered, such consumer had belongs to own unique that nobody might imitate.2、Weakness:2-1、The fund insufficient2-2、 lack source of goods2-3、lack-knownness not high2-4、there still are competitor which embroiders to the cross in YuLin out of our school3、Opportunities:3-1、embroiders belongs to the leisure product, the technical content is low, regardless of regarding shop owner or customers all very easy academic society, moreover the investment is not very big.3-2、In buys this