高考英语阅读冲刺 阅读理解20Word格式.docx
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Whenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingpetetocatchyourattention.Asaresult,advertisementsarealmosteverywhere.
IntheWest,advertisementsarethefuelthatmakesmassmediawork.ManyTVstations,newspapers,magazines,radiostationsareprivatelyowned.Thegovernmentdoesnotgivethemmoney.Sowheredoesthemoneyefrom?
Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.
Haveyoueveraskedyourselfwhatadvertisingis?
Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic.”Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescribeitinthisway:
Advertisingisthepaid,nonpersonal(非针对某个人的),andusuallypersuasive(有说服力的)descriptionofgoods,servicesandideasbyidentifiedsponsors(明确的出资者)throughvariousmedia.
First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertsementswesee,read,andhearoverthevariousmedia.Second,advertisingisnonpersonal.Itisnotfacetofacemunication.Althoughyoumayfeelthatamessageinacertainadvertisementisaimeddirectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandogoodtothem.Fourth,thesponsoroftheadvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisapany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditional(传统的)andnontraditionalmassmedia.Includedinthetraditionalmediaarenewspapers,magazines,radio,television,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards(广告牌).
62.Theexistence(存在)oftheprivatelyownedmassmediadependsfinancially(经济上地)on
A.thegovernment B.theirowners'
families C.advertisements D.theaudience
63.Accordingtothepassage,whoaremostprobablypayingfortheadvertisements?
A.panies. B.Organizations. C.Individuals. D.Alloftheabove.
64.Whichofthefollowingisconsiderednontraditionalmassmedia?
A.Newspapers. B.Themail. C.Magazines D.Films.
65.Accordingtothepassage,whichofthefollowingstatementsaboutthefeaturesofadvertisementsisNOTtrue?
A.Advertisingmustbehonestandamusing.
B.Advertisingismeantforlargegroupsofpeople.
C.Advertisingtellspeopletodosomethingdirectlyorindirectly.
D.Thesponsorsarealwaysmentionedintheadvertisements.
D
TheInternethasledtoahugeincreaseincredit-card(信用卡)fraud.Yourcardinformationcouldevenbeforsaleinanillegalwebsite(非法网站).
Websitesofferingcheapgoodsandservicesshouldberegardedwithcare.
On-lineshopperswhoentertheircredit-cardinformationmayneverreceivethegoodstheythoughttheybought.Thethievesthengoshoppingwithyourcardnumber—orselltheinformationovertheInternet.putershackers(黑客)havebrokendownsecurity(安全)systems,raisingquestionsaboutthesafetyofcardholderinformation.Severalmonthsago,25,000customersofCDUniverse,anon-linemusicretailer(零售商),werenotlucky.Theirnames,addressesandcredit-cardnumberswerepostedonaWebsiteaftertheretailerrefusedtopayUS$157,828togetbacktheinformation.
Credit-cardfirmsarenowfightingagainston-linefraud.MastercardisworkingonplansforWeb-onlycreditcard,withalowercreditlimit.Thecardcouldbeusedonlyforshoppingon-line.However,thereareafewsimplestepsyoucantaketokeepfrombeingcheated(欺骗).
Askaboutyourcredit-cardfirm'
son-linerules:
UnderBritishlaw,cardholdershavetopaythefirstUS$78ofanyfraudulent(欺骗性的)spending.
Andshoponlyatsecuresites;
Sendyourcredit-cardinformationonlyiftheWebsiteoffersadvancedsecuresystem.
Ifthesecurityisinplace,aletterwillappearinthebottomright-handcornerofyourscreen.TheWebsiteaddressmayalsostarthttps:
//-theextra“s”standsforsecure.Ifindoubt,giveyourcredit-cardinformationoverthetelephone.
Keepyourpassword(密码)safe:
Moston-linesitesrequireausernameandpasswordbeforeplacinganorder.Treatyourpasswordswithcare.
66.WhatdomostpeopleworryabouttheInternetaccordingtothispassage?
A.Al