高考英语阅读冲刺 阅读理解20.docx

高考英语阅读冲刺 阅读理解20.docx

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高考英语阅读冲刺阅读理解20

2019-2020年高考英语阅读冲刺阅读理解20

　　　　　　　　　　　　　　　　　　　　　　　　　C

　　Whenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingpetetocatchyourattention.Asaresult,advertisementsarealmosteverywhere.

　　IntheWest,advertisementsarethefuelthatmakesmassmediawork.ManyTVstations,newspapers,magazines,radiostationsareprivatelyowned.Thegovernmentdoesnotgivethemmoney.Sowheredoesthemoneyefrom?

Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.

　　Haveyoueveraskedyourselfwhatadvertisingis?

Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic.”Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescribeitinthisway:

Advertisingisthepaid,nonpersonal（非针对某个人的）,andusuallypersuasive（有说服力的）descriptionofgoods,servicesandideasbyidentifiedsponsors（明确的出资者）throughvariousmedia.

　　First,advertisingisusuallypaidfor.Varioussponsorspayfortheadvertsementswesee,read,andhearoverthevariousmedia.Second,advertisingisnonpersonal.Itisnotfacetofacemunication.Althoughyoumayfeelthatamessageinacertainadvertisementisaimeddirectlyatyou,inreality,itisdirectedatlargegroupsofpeople.Third,advertisingisusuallypersuasive.Directlyorindirectlyittellspeopletodosomething.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandogoodtothem.Fourth,thesponsoroftheadvertisementmustbeidentified.Fromtheadvertisement,wecanseeifthesponsorisapany,oranorganization,oranindividual.Fifth,advertisingreachesusthroughtraditional（传统的）andnontraditionalmassmedia.Includedinthetraditionalmediaarenewspapers,magazines,radio,television,andfilms.Nontraditionalmediaincludethemail,matchboxcovers,andbillboards（广告牌）.

　　62.Theexistence（存在）oftheprivatelyownedmassmediadependsfinancially（经济上地）on

　　A.thegovernment　　B.theirowners'families　　C.advertisements　　D.theaudience

　　63.Accordingtothepassage,whoaremostprobablypayingfortheadvertisements?

　　A.panies.　　　　B.Organizations.　　　　　C.Individuals.　　　D.Alloftheabove.

　　64.Whichofthefollowingisconsiderednontraditionalmassmedia?

　　A.Newspapers.　　　B.Themail.　　　　　　　C.Magazines　　　　D.Films.

　　65.Accordingtothepassage,whichofthefollowingstatementsaboutthefeaturesofadvertisementsisNOTtrue?

　　A.Advertisingmustbehonestandamusing.

　　B.Advertisingismeantforlargegroupsofpeople.

　　C.Advertisingtellspeopletodosomethingdirectlyorindirectly.

　　D.Thesponsorsarealwaysmentionedintheadvertisements.

　　　　　　　　　　　　　　　　　　　　　　D

　　TheInternethasledtoahugeincreaseincredit－card（信用卡）fraud.Yourcardinformationcouldevenbeforsaleinanillegalwebsite（非法网站）.

　　Websitesofferingcheapgoodsandservicesshouldberegardedwithcare.

　　On－lineshopperswhoentertheircredit－cardinformationmayneverreceivethegoodstheythoughttheybought.Thethievesthengoshoppingwithyourcardnumber—orselltheinformationovertheInternet.putershackers（黑客）havebrokendownsecurity（安全）systems,raisingquestionsaboutthesafetyofcardholderinformation.Severalmonthsago,25,000customersofCDUniverse,anon－linemusicretailer（零售商）,werenotlucky.Theirnames,addressesandcredit－cardnumberswerepostedonaWebsiteaftertheretailerrefusedtopayUS$157,828togetbacktheinformation.

　　Credit－cardfirmsarenowfightingagainston－linefraud.MastercardisworkingonplansforWeb－onlycreditcard,withalowercreditlimit.Thecardcouldbeusedonlyforshoppingon－line.However,thereareafewsimplestepsyoucantaketokeepfrombeingcheated（欺骗）.

　　Askaboutyourcredit－cardfirm'son－linerules:

UnderBritishlaw,cardholdershavetopaythefirstUS$78ofanyfraudulent（欺骗性的）spending.

　　Andshoponlyatsecuresites;Sendyourcredit－cardinformationonlyiftheWebsiteoffersadvancedsecuresystem.

　　Ifthesecurityisinplace,aletterwillappearinthebottomright－handcornerofyourscreen.TheWebsiteaddressmayalsostarthttps:

//－theextra“s”standsforsecure.Ifindoubt,giveyourcredit－cardinformationoverthetelephone.

　　Keepyourpassword（密码）safe:

Moston－linesitesrequireausernameandpasswordbeforeplacinganorder.Treatyourpasswordswithcare.

　　66.WhatdomostpeopleworryabouttheInternetaccordingtothispassage?

　　A.Al