成人本科学士学位英语模拟题及答案docWord格式.docx

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成人本科学士学位英语模拟题及答案docWord格式.docx

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成人本科学士学位英语模拟题及答案docWord格式.docx

Passage1

Ascientistwhowantstopredictthewayinwhichconsumers(消费者)willspendtheirmoneymuststudyconsumerbehavior.Hemustobtaindatabothontheresourcesofconsumersandonthemotivesthattendtoencourageordiscouragemoneyspending・

Ifaneconomistwereaskedwhichofthreegroupsbonowmost一peoplewithrisingincomes,Stableincomes,ordecreasingincomes——hewouldprobablyanswer,thosewithdecreasingincomes・Actuallyyears1947一1950,theanswerwas:

peoplewithrisingincomes.

Peoplewithdecreasingincomeswerenextandpeoplewithstableincomesborrowedtheleast.Thisshowsusthattraditionalassumplions(假设)aboutearningandspendingarenotalwaysreliable.Anothertraditionalassumptionisthatifpeoplewhohavemoneyexpectpricestogouptheywillhastentobuy.Iftheyexpectpricestogodown,theywillpostponebuying・Butresearchsurveyshaveshownthatthisisnotalwaystrue・Theexpectationsofpriceincreasesmaynotstimulatebuying・Onetypicalattitudewasexpresserbythewifeofamechanicinaninterviewalatimeofrisingprices.uInafewmonths/shesaid,"

we'

llhavepaymoreformeatandmilk;

we'

llhavelesstospendonotherthings."

Herfamilyhadbeenplanningtobuyanewcarbuttheypostponedthispurchase・Furthermore,theriseinpricesthathasalreadytakenplacemaybedislikedandbuyer^sresistancemaybeproduced・Thisisshownbythefollowingtypicalcomment:

"

Ijustdon'

lpaytheseprices;

theyaretoohigh."

TheinvestigationsmentionedabovewerecarriedoutinAmerica;

conditionmosthelpfultospendingappearstobepricestabil让y.Ifpriceshavebeenstableandpeopleconsiderthattheyarereasonable,theyarelikelytobuy.Thus,itappearsthatthecommonbusinesspolicyofmaintainingstablepricesisbasedonacorrectunderstandingofconsumerpsychology(心理学).

1、Accordingtothepassage,ifonewantstopredictthewayspendtheirmoney,heshould

A.relyontraditionalassumptionsaboutearningandspending

B.trytoencourageordiscourageconsumerstospendmoney

C・carryoutinvestigationsonconsumerbehaviorandgetdataonconsumersincomesandmoneyspendingmotives

D・doresearchesinconsumerpsychologyinalaboratory.

2>

Accordingtoparagraph2,onetraditionalassumptionisthatpeoplewithincomes

borrowmost.

A.averageB.stableC・decreasingD.rising

3、Accordingtoparagraph2,researchsurveyshaveprovedthat

A・priceincreasesalwaysstimulatepeopletohastentobuythings

B.risingpricesmaymakepeopleputofftheirpurchaseofcertainthings

C・womenaremoresensitivetotherisinginpricesthanmen

D・theexpectationsofpriceincreasesoftenmakebuyersfeelangry.

C.concludesthatmaintainingstablepricesisacorrectbusinesspolicy

D.doesnotdrawanyconclusion

5、WhichofthefollowingstatementsisalwaysTRUEaccordingtothesurveysmentionedinthepassage?

A.Consumerswillputoffbuyingthingsiftheyexpectpricestodecrease.

B.Consumerswillspendtheirmoneyquicklyiftheyexpectpricestoincrease

C・Thepriceconditionhasaninfluenceonconsumerbehavior

D.Traditionalassumptionsaboutearningandspendingarcreliable・

Passage2

Theyoungpeoplewhotalkofthevillageasbeing"

deacTaretalkingnothingbutnonsense,asintheirheartstheymustsurelyknow・

No,thevillageisnotdead.Thereismorelifeinitnowthanthereeverwas.Butitseemsthat"

Villagelife^isdead・Goneforever.Itbegantodecline(衰落)aboutahundredyearsago,whenmanygirlslefthometogointoserviceintownmanymilesaway,andmenalsolefthomeinincreasingnumberinsearchofawork,andhomewaswhereworkwas.

Therearestillanumberofpeoplealivetodaywhocanremember.What"

villagelife"

meanttheearlyyearsofthepresentcentury?

Itmeantknowingandbeingknownbyeverybodyelseinthevillage.1(meantfindingyourentertainmentinthevillageofwithinwalkingdistanceofit.Itmeanthousewivestiedtothehomealldayandeveryday.Itmeantgoingtobedearlytosavelamp—ilandcoal.

ThencametheFirstWorldWarandtheSecondWorldWar.Aftereachwar,newideas,newattitudes,newtradesandoccupationswererevealedtovillagers・Thelong——establishedorderofsocietywasnolongertakenforgranted.Electricityandthemotorcarweresteadilyoperatingtomake"

and"

townlife"

almostalike.Nowwiththehighlydevelopedscienceandtechnologyandhigh—levelsocialwelfareforall,thereisnopointwhateverintalkinganylongerabout"

vi

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