中粮地产猫大成虎COFCO real estate cat Dacheng tigerWord文件下载.docx

中粮地产猫大成虎COFCO real estate cat Dacheng tigerWord文件下载.docx

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COFCOproductsthroughoutthe"

fromthefarmtothetable"

theentireindustrychain.However,thisisnotall,moreimportantis,youmaystilllingerCOFCOjoyorGloriaHotel.AsYuXubo,PresidentofCofcoCorporation,madeitclearthat"

thereareonlytwobusinessesinCOFCO.Oneistoeatandtheotheristolive."

"

.

BackinOctober18,2005,NingGaoninginBeijingannouncedahighprofileCOFCOstrategicgoalsforthenext5years:

ofwhich"

living"

isproposed:

"

tobecomethemainproviderofhigh-graderesidentialcity"

goal.

Thedaybefore,heissaidthatCOFCOispreparingtospinofftherealestatebusinessinHongkongorthemainlandAshareslisted,hopethisyearcanfinishtheplan.Withinayear,NingGaoning'

srealestatebusinessmaynothaveits"

ChinaMorgan"

name.

MorganChinese"

counseloftheDepartmentofrealestateofCOFCO

Thetimeofthecharge,thetimeoffarewell."

."

TheAmericanjournalistAlan?

Howmuchistheraisewasmelancholy,especiallyforpeoplewiththelastcenturyis50sWangShi,RenZhiqiangandheis.Theyallhavesimilarexperiences:

goingtothecountryside,pluggingin,andbeingsoldiers,thegenerationhasapragmaticidealism.

Thedifferenceisthatin2011,WangShiwenttostudyintheUnitedStates,RenZhiqiangissteppingdown,whilethe53yearoldNing,thisishardlyachancetosaygoodbye,butchargetime:

inthisyear,hewillthinkofCOFCOrealestate.

InDecember2004,theSASACappointedNingGaoningaschairmanofcofco.Attheageof46,hewasvicechairmanandgeneralmanageroftheformerHuarungroup,andhasbeenintheHuarungroupfor18years.EspeciallywiththeNinginHuarunbeer,investmentpower,restructuringcontrolandaseriesofactions,"

MorganChina"

namehasalreadyspreadlikewildfire.

AsthefirstbatchofEMBA,NingGaoningathomeaftercompletingthepoliticaleconomicsinUniversityofPittsburgh,anMBAinfinance,whichtosomeextentalsoformedNingGaoninginthemacroandmicrolevelthinking.

Helovetodiscusstheirreformideas,whetheritis"

foodchain"

columnintheHuarunperiod,or"

enterprise"

JournalofCOFCOZhongliangon"

goodandbad"

"

apesandmonkeys"

comparativethinking"

onthecolumn.Amongdomesticentrepreneurs,thisisrare.

Airborne"

COFCOafterafewmonths,thethoughtfulhethenbegantothink,108challengesinthepapertowritehisownandCOFCOneedstoface:

acomplex,transformation,multiplebusinessformsinthefood,howtoorganizeandintegrate?

Howdoesalargeorganizationwithmulti-tierorganizationandmanagementformdownsizing?

Amongthem,thereisnolackofrealestatebusinesschallengesthinking.

Thattime,theSASACidentifiedtherealestatebusinessasoneofthethreemajorbusinessofcofco.

Infact,asearlyasinHuarun,forthroughthecapitalmarketandtherealestatebusiness,NingGaoningisalreadybyheart:

Huarunacquiredin2000Vanke,Vankebecamethelargestshareholder,afterthetransferee18%stakeinBeijinghuayuan.

Therefore,intheoffice,NingGaoningsaidintheCOFCOmanagersmeeting,COFCOtoownbackgroundandfinancialbase,hasagoodpotentialtodorealestatebusiness.InOctober18,2005,NingGaoningannouncedthestrategicgoalofCOFCOinthenext5yearsinBeijing,referringtothegoalofbecomingamajorproviderofhigh-endresidentialbuildingsinthecity.

Afteralapseofonemonth,COFCOto800millionyuantransfereeshenbaoheng278million62thousandand500sharesofstate-ownedshares,thetotalsharecapitalof59.63%,becomingitslargestshareholder,andrenamedCOFCOProperty,isaprofessionalplatformfortheoperationofCOFCOgroup'

srealestatebusiness.

Atthattimetheshenbaohenghas1million200thousandsquaremetersofindustrialbuildings,

Nearly200thousandof-30millionsquaremetersintocommercialland,mainlyinShenzhenBaoancityhasnearly500thousandsquaremetersofcommercialandresidentiallandreserve.CoupledwiththeformercontrollingshareholderofShenzhenBaoanDistrictinvestmentmanagementcompany,whichbelongedtothecompanybackgroundmakesshenbaohengreservesarichlandatalowprice.

ThatyearwasanencouragingyearforCOFCOrealestate.TheformerchairmanofCOFCOPropertyoncewrote,"

2005strategy,weputforwarda"

bold"

developmentideasattractedtheaudienceinanuproar,nowletusremember.IamverygratefultothetotalatthetimeofNanjing,ourteamisnotveryunderstandingofthesituation,