甜品店创业计划书Word文档格式.docx

甜品店创业计划书Word文档格式.docx

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HONEY甜品店

——创业计划书

小组成员：

王伟刘晴刘梦瑶刘洋洋张一凡

2019年4月15日

执行摘要：

.......................................................................................................................................2

1.行业与背景分析...........................................................................................................................2

1.1行业分析.............................................................................................................................2

1.1.1行业现状..................................................................................................................2

1.1.2行业发展前景..........................................................................................................3

1.2背景分析.............................................................................................................................3

1.2.1经济因素..................................................................................................................3

1.2.2科技因素..................................................................................................................3

1.2.3社会因素..................................................................................................................3

2.市场竞争分析...............................................................................................................................4

2.1市场前景.............................................................................................................................4

2.2市场定位.............................................................................................................................4

2.3市场分析............................................................................................................................4

2.4目标顾客.............................................................................................................................5

3.产品特色......................................................................................................................................5

3.1原料专业，放心更多.........................................................................................................6

3.2品种丰富，选择更多.........................................................................................................6

3.3服务规范，满意更多.........................................................................................................6

3.4DIY创意............................................................................................................................6

3.5DV拍摄..............................................................................................................................7

4.选址分析......................................................................................................................................7

4.1选址地点............................................................................................................................7

4.2店面布置............................................................................................................................7

5.人事及管理策略...........................................................................................................................7

5.1管理团队............................................................................................................................7

5.2员工培训............................................................................................................................8

6.宣传策略......................................................................................................................................8

6.1前期宣传............................................................................................................................8

6.2后期宣传............................................................................................................................8

7.营销策略........................................................................................................................................9

7.1品牌策略............................................................................................................................9

7.2价格策略............................................................................................................................9

7.3促销活动............................................................................................................................9

8.财务及融资分析.........................................................................................................................10

8.1资金预算..........................................................................................................................10

8.2融资计划..........................................................................................................................11

8.3利润及可