产业转型从进化视角思考的概念外文翻译Word文档格式.docx

产业转型从进化视角思考的概念外文翻译Word文档格式.docx

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IndustryTransformation—ConceptualConsiderationsfromanEvolutionaryPerspective

出处：

JournalofBusinessMarketManagement,2007,Volume1,Number2,Pages151-182

作者：

MartinGersch·

ChristianGoeke

原文：

IndustryTransformation–ConceptualConsiderationsfromanEvolutionaryPerspective

MartinGersch·

ChristianGoeke

Abstract

Theexplanandum‘industrytransformation’isconceptualizedagainstthebackgroundofmarketprocesstheories.Asystemofindicatorstomeasureindustrytransformationissetupandtypicalpatternsofdevelopmentandchallengesforentrepreneurialactiononbusiness-to-businessmarketsarederived.

Analyzingindustrytransformationrequiresaco-evolutionaryapproach.Changeisthendetectedusingdifferentindicators,exemplifiedusingtheGermanhealthcaresectorasaninsighttobusiness-to-businessmarketsintransition.Entrepreneurialactionisthekeytoanevolutionaryunderstandingofbusinesssystemsasdriversofchangeprocessesandthefactthat–atthesametime–theyaredrivenbythem.Typicalfeaturesofindustrytransformationincludehistoricity,pathdependencies,andevolutionaryinterpretationsofspecificityleadingtotrajectoriesandmultiplepatternslikeforexample（dis-/re-）intermediationandcooperation

Objectivesandcourseofthepaper

Businessactivityinmulti-tiermarketstructuresisthesubjectofbusiness-to-businessmanagement.Itseemsthatoveralongperiodoftimescientificliteratureonbusiness-to-businessmanagementwasmissingtwothings:

（1）atheory-basedanalysisofeffectiveandlastingchangeprocessesthatexplicitlyrespectstemporality（AnderssonandMattsson2006）and

（2）ananalysisofthechallengesforentrepreneurialactionwhichaccompanythesechangeprocesses.Thelackisconcerningboth,changesacrossthewholeindustrychannel（valuechain/supplychain）orwithinsinglemarketsinthechannel.Observably,suchtransformationprocessesoftencomealongwithsignificantmodificationsinestablishedindustrystructureandsingleplayers’strategiestoremaincompetitive.Moreconcrete,changesinmarketrequirements,shiftsinstructureofcompetition–e.g.throughnewcompetitors–changedcompetitivestrategiesortheerosionof‘unwrittenrules’andgrowncompetitivecultureoccur.Differentformsof（dis-/re）intermediationand/orverticalintegrationintheindustryvaluechainareprominentexamplesforsuchchanges,aswell.

Theintentionofthispaperispredominantlyofconceptualnature,proposingaframeworkfortheory-drivenanalysisofchangeprocessestobenamedindustrytransformation.Recentresearchundertheumbrellaofmarketprocesstheories（e.g.Hayek1978;

Kirzner1973;

Mises1949;

Vaughn1994）andresource-andcompetencebasedresearch（e.g.FossandIshikawa2006;

HamelandPrahalad1994;

SanchezandHeene2004;

Sanchezetal.1996）facilitatesanevolutionaryinterpretationofobservabletransformationprocesses.Applyingthesetheoreticalfoundations,changeprocessescanbeanalyzedinanintegratedway,takingintoconsideration

（1）thelevelofactingsingleplayers,

（2）market-levelsand（3）thewholeindustryvaluechain.Especiallyduetotheembeddednatureofbusiness-to-businessmarketssuchacomprehensivemulti-levelanalysisisconsideredabsolutelynecessary.Applyingresearchprogramstoallabove-mentionedlevelswhicharecompatibleintermsofbasicassumptionsandtheirhardcore（andwhichactuallyexistundertheumbrellaofmarketprocesstheories）,amulti-levelanalysisseemspossibleinawaywhichisconsistentintermsofphilosophyofscience.

Accordingtomarketprocesstheory’sbasicrationale,entrepreneurialactionisviewedastheprimummobileofanykindofchangeprocess.Inthisregard,businesssystemscanplaytwodifferentroles:

theycanontheonehandactivelycreateanddrivethetransformationprocessonhigherlevelsofaggregation,likemarketsorindustries,butontheotherhandtheycanalsobeforcedanddrivenbyit.

Althoughtheywillbecharacterizedinmoredetaillater,thepostulationsofmanystrategicmanagementscholarsfor‘co-evolutionarydevelopment’,‘strategicfit’or‘coherence’（MorganandHunt2002;

Venkatraman1989;

VolberdaandLewin2003;

Zajacetal.2000）cannowbeconsistentlyimplementedonatheoreticalbasis.

Thisiswhyatargetedintegratedframeworkformultiplelevelsofanalysisisdeemedessentialinordertofinallyprovideausefulsupportforstrategicmanagementpractice.

Asfarastheauthorsknow,hitherto,suchanintegratedandtheoreticallyconsistentframeworkdoesnotexistinextantliterature.

Followingarespectiveconceptualizationonthebasisofmarketprocesstheories,firstempiricalfindingsfromtheGermanhealthcaremarketafter2004’sextensivehealthcaresystemreformareshowcasedonthebasisoftheelaboratedframework.Theinteract