针对餐饮业中台湾美食文化开发的顾客经验概念模型外文翻译Word文档格式.docx

针对餐饮业中台湾美食文化开发的顾客经验概念模型外文翻译Word文档格式.docx

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出处：

2010IEEEInternationalConferenceonIndustrialEngineeringandEngineeringManagement（IEEM）

外文原文一：

DevelopingAConsumerExperienceConceptualModelfortheTaiwaneseFineFoodCultureintheRestaurantIndustry

Ching-YuLien;

Shu-HwaHsiao;

Chih-WenHuang

Abstract-Sincetheconsumptionstylechange,theExperienceEconomyeraiscomingnowinTaiwan.Taiwanisaparadiseofthefinefoodandownsdiversifieddietarycultures.Itbecomesoneofthemostimportantdietaryculturesintheworld.Inrecentresearches,therearefewstudiesaredonefromthedecision-makingviewpointsoftheconsumerstoexploretheirexperiencesandfeelingstowardstheTaiwaneseFineFoodCulture.Therefore,thisstudyaimstoexploretheexperiencesandfeelingsoftheconsumerstowardstheTaiwanesefinefoodcultureandattempttodevelopaconsumerexperienceconceptualmodelfortheTaiwanesefinefoodcultureintherestaurantindustry.Toreachtheobjectivesoftheresearch,thisstudyusesqualitativeanalysisandinterviewswitheighteenconsumerstocollectdata.Thisstudyfoundanewexperience,“ValueExperience”，whichisincludedonconsumptionexperienceoftheTaiwanesefinefoodculturebesidestheSchmitt（1999）experientialmodules.

Keywords-Consumptionexperience,experientialmodules,restaurantindustry,Taiwanesefinefoodculture

I.INTRODUCTION

AccordingtothestatisticsfromTaiwanTourismBureauMinistryofTransportationandCommunicationin2009,fifty-twopercentofinternationaltouristsindicatedtheirvisitingpurposesweresightseeingandeatingTaiwanese“finefood”.FinefoodwasthemajorreasontoattractthetouristscomingtoTaiwan.Taiwanisaparadiseofthefinefoodandownsdiversifieddietarycultures.Itbecomesoneofthemostimportantdietaryculturesintheworld.Thenumberofnewimmigrantsisincreasingrecently.TaiwanesefoodhasblendedwiththecharactersofSouthAsiafoodbecauseoflotsofforeignbridesandlaborscomingfromThailand,VietnamandIndonesia.

Sincetheconsumptionstylechange,theExperienceEconomyeraiscomingnowinTaiwan.SchmittProposesthecompleteconceptof“experientialmarketing”,whichmeansthatcreatingthewonderfulandwholesomeconsumerexperiencefortheconsumersandalsocreatingthevalueaddedfortheconsumer.

ThehigheconomicgrowthinTaiwanhasprovidedthepeopleahigherleveldemandonthedietandalsoincreasedthepeoplethecontactopportunityofthefinedietculture.InrecentyearstheTaiwanesefinefoodculturehasreceivedinternationalgazesgradually.UnderstandingtheconceptivemeaningofconsumerexperienceoftheTaiwanesefinefoodcultureintheTaiwaneserestaurantindustryisurgent,thatisalsothemainmotivationwhichthisstudywantstodiscuss.Inaddition,intherelatedresearchesontheTaiwanesedietaryculture,mostofthemstillemphasizedifferentlocaldietaryculturesandtravelingexperiencesoffood.However,therearefewstudiesaredonefromtheviewpointsoftheconsumerstoexploretheirexperiencesandfeelingstowardstheTaiwanesefinefoodcultureintherestaurantindustry.Meanwhile,therealsohavefewrelatedresearchesacrossdomainsoftheTaiwanesefinefoodculture,theconsumerbehaviorandtheexperiencemarketinginbothdomesticandoversea.Thatisanothermotivationforthisstudy.

Basedontheaboveresearchmotivations,theobjectivesofthisstudyareproposedasfollows:

1）ToorganizetheconceptualmeaningoftheTaiwanesefinefoodcultureintherestaurantindustry.

2）Todevelopaconsumerexperienceconceptualmodel

fortheTaiwanesefinefoodcultureintherestaurantindustry.

II.LITERATUREREVIEW

ThetheoreticalmeaningoftheconsumptionexperienceoftheTaiwanesefinefoodcultureisbelongstoonekindofconsumptionbehaviorprocessesincludingtheentireconsumptiontoexperienceandsavorthediet.TheTaiwanesefinefoodhasthemulticulturaldistinctivequalityintheworld.Inrecentyearsinthedietculture,estheticsart,thetourismandleisure,theexperiencemarketingandrelatedresearchareashavebecomeemergingandareimportantresearchsubjects.Therefore,thisstudywilldiscusstherelatedliteratures“Taiwanesefinefoodcultureintherestaurantindustry”and“consumptionexperience”asfollows:

A.TaiwaneseFineFoodCultureintheRestaurantIndustry

Scarpatothinksthatfinefood（gastronomy）hastwokindsofannotations.Thefirstoneputsitbrieflyis“enjoythebestfoodandthedrink”whichislikely“theDeliciousart”（theartofgoodeating）.Anotherexplanationisthatitmayreflectthecookingandfood.Tellströ

m,Gustafasson,andMossbergthinkthatthefinefoodisonekindofnativeculturefoundationwhichissimilartothepartoftheregionculturalheritage.ButaccordingtothedefinitionfromTaiwanMinistryofEconomicAffairs,itdefin