针对餐饮业中台湾美食文化开发的顾客经验概念模型外文翻译Word文档格式.docx

1、出处：2010 IEEE International Conference on Industrial Engineering and Engineering Management （IEEM）外文原文一：Developing A Consumer Experience Conceptual Model for the Taiwanese Fine Food Culture in the Restaurant IndustryChing-Yu Lien; Shu-Hwa Hsiao; Chih-Wen HuangAbstract - Since the consumption style ch

2、ange, the Experience Economy era is coming now in Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of the most important dietary cultures in the world. In recent researches, there are few studies are done from the decision-making viewpoints of the c

3、onsumers to explore their experiences and feelings towards the Taiwanese Fine Food Culture. Therefore, this study aims to explore the experiences and feelings of the consumers towards the Taiwanese fine food culture and attempt to develop a consumer experience conceptual model for the Taiwanese fine

4、 food culture in the restaurant industry. To reach the objectives of the research, this study uses qualitative analysis and interviews with eighteen consumers to collect data.This study found a new experience,“Value Experience”，which is included on consumption experience of the Taiwanese fine food c

5、ulture besides the Schmitt （1999） experiential modules.Keywords - Consumption experience, experiential modules, restaurant industry, Taiwanese fine food cultureI. INTRODUCTIONAccording to the statistics from Taiwan Tourism Bureau Ministry of Transportation and Communication in 2009, fifty-two percen

6、t of international tourists indicated their visiting purposes were sightseeing and eating Taiwanese “fine food”.Fine food was the major reason to attract the tourists coming to Taiwan. Taiwan is a paradise of the fine food and owns diversified dietary cultures. It becomes one of the most important d

7、ietary cultures in the world. The number of new immigrants is increasing recently. Taiwanese food has blended with the characters of South Asia food because of lots of foreign brides and labors coming from Thailand, Vietnam and Indonesia. Since the consumption style change, the Experience Economy er

8、a is coming now in Taiwan. Schmitt Proposes the complete concept of “experiential marketing”,which means that creating the wonderful and wholesome consumer experience for the consumers and also creating the value added for the consumer. The high economic growth in Taiwan has provided the people a hi

9、gher level demand on the diet and also increased the people the contact opportunity of the fine diet culture. In recent years the Taiwanese fine food culture has received international gazes gradually. Understanding the conceptive meaning of consumer experience of the Taiwanese fine food culture in

10、the Taiwanese restaurant industry is urgent, that is also the main motivation which this study wants to discuss. In addition, in the related researches on the Taiwanese dietary culture, most of them still emphasize different local dietary cultures and traveling experiences of food. However, there ar

11、e few studies are done from the viewpoints of the consumers to explore their experiences and feelings towards the Taiwanese fine food culture in the restaurant industry. Meanwhile, there also have few related researches across domains of theTaiwanese fine food culture, the consumer behavior and the

12、experience marketing in both domestic and oversea. That is another motivation for this study. Based on the above research motivations, the objectives of this study are proposed as follows:1） To organize the conceptual meaning of the Taiwanese fine food culture in the restaurant industry.2） To develo

13、p a consumer experience conceptual modelfor the Taiwanese fine food culture in the restaurant industry.II. LITERATURE REVIEWThe theoretical meaning of the consumption experience of the Taiwanese fine food culture is belongs to one kind of consumption behavior processes including the entire consumpti

14、on to experience and savor the diet. The Taiwanese fine food has the multicultural distinctive quality in the world. In recent years in the diet culture, esthetics art, the tourism and leisure, the experience marketing and related research areas have become emerging and are important research subjec

15、ts. Therefore, this study will discuss the related literatures “Taiwanese fine food culture in the restaurant industry”and “consumption experience”as follows:A. Taiwanese Fine Food Culture in the Restaurant IndustryScarpato thinks that fine food （gastronomy） has two kinds of annotations. The first o

16、ne puts it briefly is“enjoy the best food and the drink”which is likely “the Delicious art”（the art of good eating）.Another explanation is that it may reflect the cooking and food. Tellstrm, Gustafasson, and Mossberg think that the fine food is one kind of native culture foundation which is similar to the part of the region cultural heritage. But according to the definition from Taiwan Ministry of Economic Affairs, it defin