包装设计外文文献翻译最新译文文档格式.docx

包装设计外文文献翻译最新译文文档格式.docx

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原文

Abstract



Interactiveartcreativityinpackagingdesign

KentT

Modernpackagingdesignarthasbecomeaveryimportantbranchinvisualcommunicationarts,itcompletestheindustrialtotheevolutionofthewayofinformationscienceandtechnology.Largediversifieddevelopmenttrendofmoderndesign,anewwayofthinkingaboutthewaypeopleliveinterventionaswellastheguidingthoughtandemotionandexpression,thedesignersfindsomecommonrulesintheapplicationofgraphicdesignwerescattered,integration,andgraduallytodeconstruction,theexistingdesignelementsymbolsreplaced,designersintheneweratocatertothetrendofTheTimes,strivetofindexperienceandexperienceintheuseofpackagingthemutualdynamicbehaviorcombiningsite,toconquertheexperiencecompletelypsychologicaldesireofsatisfy.Largediversifieddevelopmenttrendofmoderndesign,anewwayofthinkingaboutthewaypeopleliveinterventionaswellastheguidingthoughtandemotionandexpression,thedesignersfindsomecommonrulesintheapplicationofgraphicdesignwerescattered,integration,andgraduallytodeconstruction,theexistingdesignelementsymbolsreplaced,designersintheneweratocatertothetrendofTheTimes,strivetofindexperienceandexperienceintheuseofpackagingthemutualdynamicbehaviorcombiningsite,toconquertheexperiencecompletelypsychologicaldesireofsatisfy.

Keywords:

experience;

Packagingdesign;

Interactiveway

1Introduction

Duetothedevelopmentofproductioncapacity,materialandmachineefficiency,

combinedwiththeexperienceofevolutionofconsumersocietygraduallycultivatedbyallkindsoffactorsareforthecurrentpackagingmarkethasopenedupanewmarket.Enlightenmentperiodofpackagingdesignistoprotectconsumers,foodandclothingtooneselfneedtostart.Undertheeconomicandsocialdeveloping,commoditypackagingbeautiful,practicalandsuitableforexperienceoftastehasbecomethemostimportantmarketingtoolinthecommodityeconomy.Inthestageofindustrialdevelopment,inordertomachinemanufacturingforthemainstreameconomy.Alongwiththedevelopmentofproductivityandscienceandtechnology,marketeconomyandintotheeraofnewmedia,interactivepackagingisanewconceptofpackagingfieldinrecentyears,itsmainmeaningisthroughtheimplementationofthemeansofpackagingmaterialsandpackaging,packagingofgoodsandexperiencebetweenestablishakindofbehaviorandthoughtmorecloselylinked,thusformingakindofinteractiverelationship,thusestablishedthenewpackagingdesignpattern.

2Packagingdesignandinteractiveartoriginality

2.1Packagingdesignandthemainprogram

Thehistoryofmankindhasconnectedwithhistoryofpackagingdesign.Productiontechnology,materialsandmediaofdevelopingandchangingconsumptionsocietyhascreatedanewsuitableforexperienceofpackagingmarket.Packagingdesignisabranchofvisualcommunicationsubject,itcombinesthepackingstructure,graphics,colorandtextfortheintegrationofdesigndisciplines,butalsoincludingthepackagingmaterialsandcontainers,marketingandotherdisciplines.Thepremiseofbasicfunctionofpackagingistoprotectthegoodsmakeitlooksmorebeautiful,practical,moreenvironmentallyfriendlymaterials,throughthewaysuchasprintingandmessageoftheproduct,sothedesignofthepackingisgoodornotdirectlyaffectsthepurchasingpoweroftheexperience.

Packagingfromdesigntoproduction,canbedividedintothefollowingprocedures:

forgoodsdesignresearch;

Commoditypackagingandproductionprocessofoverallplanning;

Packagingdesigninnovationpointpositioning;

Thechoiceofpackagingmaterialsanddesign;

Thepackagingstructuredesign;

Packagingvisualcommunicationdesign;

Additionalcommoditypackagingproductdesign;

Theprotectionofthepackagingtechnologydesign;

Designtheproductspecification.Inthewholeprocessdesignershouldstrivetopackagingdesignandexperienceculturespecialmatch,tofinallyrealizethepackingthepsychologicaldemandsofsemanticexpressionandexperience.

2.2Packagingdesignofinteractiveartcreativity

Interactiveconceptisatrendinthedevelopmentofnewpackagingdesign,istheexperienceandthecombinationofinformationoftheauxiliarymaterials,packagingstructure.Whetheritconcernsdesigniscontainingthetechnologycangivetheservice,andthequalityoftheexperienceandtheirinteraction.Humanlifeisthelifeofaninteraction.Humanoutofthewomb,humannaturallywiththeirfacialfeatures,body,imaginationtointeractwiththisstrangeworld,thusformingbelongstothehumanemotions