ArmandHammerStrategicAudit.docx

ArmandHammerStrategicAudit.docx

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ArmandHammerStrategicAudit

ArmandHammerStrategicAudit

BUAD455-StrategicManagement

By:

JeremyW.Newell

Professor:

M.GoreishiPh.D.

April5,2007

IA.HistoryandBackgroundInformationaboutChurch&DwightCo.Inc.

ArmandHammerisabrandnameownedbyChurch&DwightCo.,Inc.ArmandHammerisaproductcontainingsodiumbicarbonatebasedproducts,morecommonlyknownasbakingsoda.Arm&Hammerbrandnamecannowbefoundonavarietyofconsumerproductsin95%ofU.S.households.Aftertheproductwasintroducedin1878ArmandHammerbecameafundamentalitemonthepantryshelfforAmericans.ArmandHammerbakingsodahasbeentransformedfromaproductusedforbaking,toaproductusedforcleaninganddeodorizingprimarily.Atimetableofsignificanteventsisshownasfollows:

Exhibit1-TimeTableofSignificantEvents

1846

ArmandHammerBakingSodawasintroducedtothepublicforuseinbaking.

1867

AustinChurchretiresandhistwosonsformChurch&Co.Theyintroducethefamiliarhammerlogo.

1888

Church&Co.Introducedtradingcardsthatpromotedtheimportanceofpreservingtheenvironment.

1896

AmergercreatedChurch&DwightCo.Inc.

1927

FirstfullpageadsraninnationalmagazineslikeGoodHousekeeping,promotingthekitchenandpersonalcareusesofBakingSoda.

1970

Church&Dwightintroducesthefirstnon-phosphatedetergentpromotingcarefortheenvironment.Thecompanywasalsothesolecorporatesponsorofearthdaythisyear.

1972

ChurchandDwightintroducetheideaofBakingSodainyourrefrigeratorandfreezertokeepfoodfresh.

1975

ChurchandDwightCo.bringit’smarketingin-house

1980

ChurchandDwightintroduceArm&Hammerlaundrydetergentandtheybecomebestsellers.

1981-2007

Arm&HammerintroducesCarpetDeodorizer,andanarrayofotherhouseholdproducts

2001

ChurchandDwightCo.acquiresUSADetergentsInc.andmanyothercompanies

I.CurrentSituation

A.CurrentPerformance

1.ThirdQuartersalesrose11.8%in2006

2.Recentacquisitionshavehelpedbroadenmarketshareandincreasedsales

3.Companyeared$38.7million,or57centsashare,inthirdquarterof2006,comparedwith$34.6million,or51centerpershareoneyearago

4.2006ThirdQuarterrevenuerose17.1%comparedto1yearago

B.StrategicPosture

1.Mission

AtChurch&Dwightouraimistoprovideprinciplesofmanagementpractice,leadershipandtrainingbywhichourcompanycanprovidesafeandeffectiveproductsfortheirhousehold,commercial,institutionalandindustrialcustomersandconsumers.Wearecommittedtoadvancinghumanhealth,andenvironmentalquality,socialwell-beingandeconomicgrowth.

2.Objectives

∙ToincreasesalesinU.S.markets

∙Toacquirenewbusinessestohelpincreasesalesrevenue

∙ToFocusonconsumers,customers,suppliers,andcompetitors

∙Toprotecttheenvironmentwithbakingsodaproducts

3.Strategies

∙EffectiveLeadershipthrough:

Energizing–Highenergyandpassion;abletoenergizegroup/teamtoachievestretchobjectivesEntrepreneurial–Visionaryandcourageous;bold,intelligentrisk-taking.Enable–Improvestheperformanceofothersthroughcoaching/mentoring;removesbarriers,providestherightresources

∙AnalyticalandStrategicThinking:

Thinkanalyticallyandthoughtfullyaboutthebusiness,identifyandsolveproblems,be“ontop”ofhis/herareaofresponsibilityandcompetitiveenvironment.Identifystrategiesthatbuildadvantage

∙Acquirenewbusinessesthroughacquisitionsandmergers

4.Policies

∙Sustainabledevelopmentthroughcreatingabalancebetweentheeconomic,environmentalandsocialaspectsofbusiness

∙Commitmenttotheenhancementofhumanhealthandqualityoflifethroughthesafeandeffectiveformulation,productionandsaleofproductsandingredientsthatprovidedesirablebenefitsforhousehold,commercial,institutionalcustomersandconsumers

∙Commitmenttoprovideforahealthyandsafeworkplace

∙Commitmenttoconductingoperationsinanenvironmentallyresponsiblemannerwhilestrivingtosustainthegoalsofthecompany

II.CorporateGovernance

A.BoardofDirectors

∙T.RosieAlbright-RetiredPresidentCarterProductsDivisionCarter-Wallace,Inc.,DirectorsinceNov.2004

∙JamesR.Craigie-PresidentandChiefExecutiveOfficerChurch&DwightCo.,Inc.,Directorsince2004

∙RobertA.Davies,III–ChairmanChurch&DwightCo.,Inc.,Directorsince1995

∙RosinaB.Dixon,M.D.-PhysicianandConsultantDirectorsince1979

∙BradIrwin–PresidentCadburyAdamsU.S.A.LLC,DirectorsinceNov2006

∙J.RichardLeaman,Jr.-RetiredPresidentandChiefExecutiveOfficerS.D.WarrenCompany,Directorsince1985

∙RobertD.LeBlanc-Consultant,retiredPresidentandChiefExecutiveOfficerHandy&Harman,Directorsince1998

∙RobertA.McCabe–Chairman,PilotCapitalCorporationDirectorsi