三创大赛策划书终稿1文档格式.docx
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PlayerTeam
组长:
户金荣
组员:
孙越胡圆庞晓桐刘军令
目录
摘要................................................................................................................................4
1.项目背景....................................................................................................................4
2.项目简介....................................................................................................................5
3.网站功能....................................................................................................................6
3.1.旅游门户.............................................................................................................6
3.2.SNS社区............................................................................................................6
4.市场分析....................................................................................................................7
4.1.大学生旅游市场的特征.....................................................................................7
4.2.旅游产品分析.....................................................................................................9
4.2.1.概述...............................................................................................................9
4.2.2.旅游产品的特点.........................................................................................10
4.3竞争对手分析...................................................................................................10
4.3.1.旅行社企业网站.........................................................................................10
4.3.2.综合性旅游网站.........................................................................................11
4.3.2.主题性特色网站.........................................................................................12
4.3.3.地方政府背景类网站.................................................................................12
4.3.4.现有大学生旅游网站.................................................................................13
4.4竞争优势分析...................................................................................................13
5.可行性分析..............................................................................................................15
5.1开发大学生旅游网站的可行性.......................................................................15
5.2.开展SNS社区服务的可行性.........................................................................17
5.2.1.SNS社区与传统BBS相比.....................................................................17
5.2.2.SNS社区与传统即时通信相比...............................................................17
5.2.3.SNS社区与视频语音通信相比...............................................................18
5.1开发SNS+旅游网站的可行性........................................................................18
6.市场营销..................................................................................................................19
7.网站推广..................................................................................................................20
7.1.信息搜集期.......................................................................................................20
7.2网站试运营期...................................................................................................20
7.2.1.线下宣传推广.............................................................................................21
7.2.2.线上宣传推广.............................................................................................22
7.3.网站建设初期...................................................................................................22
7.3.1.线下宣传推广.............................................................................................22
7.3.2.线上宣传推广.............................................................................................22
7.4.网站发展期.......................................................................................................23
7.41.线下宣传推广..............................................................................................24
7.4.2.线上宣传推广.............................................................................................24
7.5.网站稳定期.......................................................................................................25
5
2.............................................................................................线下宣传推广7.5.1.
7.5.2.线上宣传推广.............................................................................................25
7.6.网站推广评估...................................................................................................26
8.成本分析..................................................................................................