BEC中级口试历年真题PART2和答案汇总Word文件下载.doc
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typesofactivities
Cost
Firstly,wemustchooseappropriatetypesofactivitiestoentertaindifferentclients.Differentclientshavedifferenttastesinterestsandhobbies.Inordertomakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiestheypreferandareinterestedin.Forexampleifyoufindyourclienthasatasteforartormusicthentakehimorhertoaconcert.Ifheorsheisasportsfantakehimorhertothesportsevent.
Secondly,Costisnotalwaystheessentialthing.Howmuchwespendisdependingonthenature/characteristicsofthetransactionorthesizeofthedeal.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpectingtomakebiggain/profitsoutofaspecificclient,itshouldatleastputinproportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbespendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnotoffendyourclients.Youshouldmakethemfeelbeingwelcomed.
Whatisimportantwhenchoosingretailpremisestorent?
Locationofsite(transportation)
Lengthofcontract
Demandforproductsorservices
Laborcosts
Competition
Localworkforceavailable
Firstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.
Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.
Whatisimportantwhendecidingonpackagingforproducts?
Image
productionprocess
Thepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts.
Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.
Besides,the
productionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?
Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery.
Whatisimportantwhenpackaging?
image
convenience
Firstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers’attention.
Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.(weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.
Apartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.
Whatisimportantwhenselectingstaffforpromotion?
Attitudetowork
Currentperformance
Personalqualities
Attitudetowork工作态度:
Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.
Currentperformance(Qualityofperformance/work-relatedqualities)专业素质:
Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.
Personalqualities人品:
Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrity