插图设计外文文献资料文档格式.docx

插图设计外文文献资料文档格式.docx

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Bahnhofstraß

e10,39040Vahrn（Bz）,Italy

info@

Abstract.Thispapersummarizesmyworkasanillustrativedesigner;

itcoversdetailsofmyinspiration,ideas,finalworks,andspecificprojectsthatIhaveworkedonthroughoutmycareer.Thispaperisorganizedinparts;

HumorIllustrationDesignasaSolutionMechanismforVariousProblemsdescribesmyviewonhowhumorfunctionsintheworldtodayandhowitalleviatesissues.IllustrationasaTooliswhereIexplaintheworkingsbehindandtheoutcomeofanongoingprojectandthegoalsI’maimingforasadesignerintermsofreachingmyaudience.IthenshowhowIincorporatemyworkintomarketingstrategiesinHumorIllustrationDesignasMarketingStrategy.

FinallyIfocusontheprojectthatIwillpresentinLasVegasinJuly.

Keywords:

HumorIllustrationDesign,Humor,AndreasHofer,Humanity,EmotionalConnection,Gondola.

1HumorIllustrationDesignasaSolutionMechanismforVariousProblems

Inapowerfulandfunction-orientedworld,itismoreimportantthanevernottocomeshortonemotionsandhumanitywhenitcomestodesignandillustration.Themotto“Sexsells”,isanevidentexampleofhowhumorfunctionsinoursociety;

atfirstthedirectnessofthismottoseemscrudeandgrabsourattention,theniteasesandbringsaboutalaugh.Humorisaconceptthatcanbeusedtoreachaudienceswithinseconds,anddrawstheminthroughamusementandemotionalconnection.Illustrationisawaytodepicthumor;

itisanidealmeansofexpressionasthemescanbeapprehendedandunderstoodwithnospecificboundary.Inotherwords,illustrationallowsindividualopinionsandviewsoncertainthemesthroughimagination.

2IllustrationasaTool

Sincethebeginningofmycareerasafreelanceillustratorin2008,Ihavebeeninterestedininnovativewaystoapplytheconceptof“HumorIllustrationDesign”.IworkedtogetherwithahistoriannamedNorbertParschalkonmyfirstproject.Itwasbasedontheideaofhistoricalstorytellingthroughanewstyle.Themainideawasto

A.Marcus（Ed.）:

DUXU/HCII2013,PartIII,LNCS8014,pp.513–519,2013.

©

Springer-VerlagBerlinHeidelberg2013

HumorIllustrationDesign,aSummaryofIllustrations,Designs,andProjects 519

create“comics”,inwhichhistoryandhumorwerecombined,withoutquestioningthesignificanceandplausibilityofagivenstorie’scontents.

ThefirststoryItransformedintoacomicwasthebiographyof“AndreasHofer”,alocalfreedomfighterandherointheSouthTirol（asmallregionofItaly,farnorthintheAlps）（Fig.1showsanexerptfromthebook）.InthisregionofItaly–inmyhomel-and–,thestatusandimportanceofAndreasHofercanbecomparedtothatofAbra-hamLincolnintheUSA.IdesignedtheillustrationsandNorbertParschalkhelpedmeformulatethetexts.

Fig.1.ExerptfromtheAndreasHoferbook

Buttherewereconsequencesthatcamewithanimatingthishistoricalfigureandthingswentthroughtheroofwhenthestorybookwasfirstpublishedandreleased;

asquoted,onecannotmake“Serioushistoricalfiguresintocomicalheroes.”Howeverthebookwassoonacceptedandbecameabestseller.Italsoservesasaneducationaltoolformanymiddleschoolstudentsandanumberofothersingeneral.

Theconceptofthisprojectwassimpleandcamedowntoonequestionandgoal:

HowcouldIgetpeoplefromeachagegroupwhowerehistorically‘uninterested’,towanttoexperienceandlearnhistory?

Thesolutionlayinthecombinationoftextsandmatchingcartoonsandcomicstrips;

Irecreatedeachstorybasedonthiscombination,withtheintentionoffindingawaytogivepeoplenooptionbuttolearnthehistory;

theywouldhavetoreadthetextsinordertounderstandtheillustrationstheywerelooking.Andthisworked!

Idesignedthehumorouselementsofmystorybookswiththepurposeof“reward-ing”thereader,whohadbeen“forced”todosomethingundesireable（i.e.toread）inordertounderstandthestory.Thisconcepttakesafterthemotto:

“Youcanlearnandalsolaugh!

”.Ididn’twanttoundermineorquestiontheseriousnessofthebiogra-phieshowever,andso,Ionlychosescenesthatareeitherprovenorunverifiable.

Thisishowthesubtitleofmybookseries,“AnIllustradedHistory”,wasfounded.Basedonthissubtitle,mybookscanbeconsidered“subjectivehistory”ratherthanas“joke”or“satire”.

Myworkfocusesonandisdemonstratedthroughtheconceptof“humanity”,whichisthecentralthemeandacrucialbuildingblockinthethoughtsandprocedures

thatgointomyideas,textsandillustrations.Inthesere-createdstories,myintentionisforheroestobeseenashumansthathavestrengthsandweaknesses!

Withthisme-thod,whichisnotalwaysmetwithsympathyo